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How to set up a Facebook Page

Create a Facebook Page
Add photos
Add a short description
Create a username for your Page
Add your Page to Shortcuts

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How to set up a Facebook Page

Set up Page roles
Customize your notifications
Add a Page CTA
Organize your Page tabs
Verify your Page

https://www.facebook.com/

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How to Get Facebook Likes and Fans

If you’re building a Page from scratch, consider sharing it with people you’re already connected to on Facebook. From your Page's main screen, check out the section titled "Know friends who might like your Page?“
Be active. The best way to gain Page likes is to build an engaging community.
Include social media follow buttons on your website and blog to make it easy for your audience to connect with you on Facebook

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Types of Facebook Posts - Images

Without a consistent flow of content, your Page exists solely as a source of information for people who are already aware of your brand.
Posting an image is always a great choice, especially since Facebook posts with images see 2.3X more engagement than those without visuals and account for 87% of total interactions.

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Types of Facebook Posts - Links

Before you publish, go ahead and delete the link to make your post look more clean and professional. By this point, the blog post should auto-populate below the white box with the title, meta description, and image. Hit “Publish.”

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Types of Facebook Posts - Video

Video has gained a lot of buzz, especially considering the Facebook algorithm now prioritizes both live video and longer videos with. high completion rates in users’ News Feeds.

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Create a Facebook Marketing Strategy

Identify Your Facebook Audience
Create a Social Media Content Calendar
Generating Leads on Facebook

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Tracking and Measuring Results with Facebook Analytics

Facebook marketing without a plan for tracking and measuring results will result in a lot of guesswork, and, ultimately, underperformance. Thankfully, Facebook has built out a comprehensive Page Insights tool to help you analyze your Page as a whole and drill down on specific posts.

https://www.facebook.com/help/268680253165747?helpref=search&sr=1&query=page%20insights

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How to Advertise on Facebook

Campaigns: A campaign houses all of your assets
Ad sets: Ad sets are groups of ads that target specific audiences. If you’re targeting multiple audiences, you’ll need separate sets for each.
Ads: The individual ads you’ll post on Facebook, each with their own colors, copy, images, etc.

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What is LinkedIn Marketing

To make connections,
Generate leads,
Improve brand awareness,
Foster business relationships and partnerships,
Share content, and drive traffic to your website.

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Why LinkedIn Marketing is important

User base of over 1.1 billion.
It offers a unique opportunity to tap into a highly targeted and receptive audience.
Objective-based advertising.
Allows campaigns to specific goals,

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LinkedIn Marketing Best Practices

Use hashtags.
Know when to use a LinkedIn Profile vs. a LinkedIn Page.
Create posts of varying lengths.
Share external articles on the platform.
Keep your publishing schedule consistent

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Use Hashtags

Hashtags are often used to add emphasis to your LinkedIn post, but they actually serve a purpose that can change your marketing strategy for the better. These are for tapping into new audiences, industries, and niches.
For example, if you work in teaching csit137, start by searching #aukcsit137 to see how many people are following the hashtag and how often it is being used.

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Know when to use a Profile vs. a Page

LinkedIn Pages are able to be followed without sending a connection and waiting for approval. That means when a LinkedIn user shares your Page with their connections, those individuals will be able to follow your page and see your business' content right away, which has the potential for high engagement.
LinkedIn Pages and LinkedIn Profiles serve different purposes in LinkedIn marketing. Pages are public and used primarily by businesses. Profiles are private and used by individuals. Each of them works with the LinkedIn algorithm, but you'll have different tools that you can leverage to grow your audience.

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Create posts of varying lengths

Quick, bold posts pack a punch on LinkedIn. Long-form stories capture the readers' attention and lead to a longer dwell time on the app.
Varying the length of your posts (as well as adding images and videos) can keep your content fresh and relevant to your network.

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Share External articles on the platform

Unlike other platforms, such as Instagram, LinkedIn‘s algorithm supports external links to blogs and websites.
As long as the content you post has value and is relevant to your audience, you’ll find success posting other people's content on the platform.

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How to use LinkedIn

Customize your public Profile URL.
LinkedIn background photo to your Profile.
Add, remove, and rearrange sections of your Profile.
Optimize your LinkedIn Profile for the search engines.
Become a service provider on LinkedIn.

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How to use LinkedIn

Take advantage of the blog and website links on your LinkedIn Profile.
Check your Network Updates (or share your own).
Be identifiable.
Check out who's viewed your LinkedIn Profile.
Design all aspects of your LinkedIn page.

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LinkedIn Marketing Options

LinkedIn allows you to drive traffic to your website, identify quality leads, share your expertise through thought-leadership content, and grow your network. There are four different types of ads you can use on LinkedIn.
Sponsored Content
The LinkedIn homepage for users features a news feed that is custom to each profile’s network. Sponsored content will show up in the LinkedIn news feed and reach a highly engaged audience. This content is labeled as “promoted,” so it stands apart from the regular news feed. Sponsored content can include single-image ads, video ads, carousel ads, or event ads.

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LinkedIn Marketing Options

Sponsored Messages
Each user on LinkedIn has an inbox to connect with other users. Running sponsored messaging campaigns presents a unique opportunity for you to engage with potential leads and convert them into paying customers. There are conversation ads that are in the style of “choose your own path” and message ads which are direct messages to potential leads.

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LinkedIn Marketing Options

Lead Gen Forms
Converting leads is the goal of your ads, and easily collecting their information makes the process streamlined for them and your business. These are pre-filled forms that help you collect and record leads on LinkedIn.
Text Ads
The LinkedIn platform has a right rail that can also feature ads. These can be text, spotlight, or follower. These are smaller, more condensed ads compared to the sponsored content.

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LinkedIn Analytics

All LinkedIn members have access to the following:

Post analytics: Individual post analytics
Creator analytics: Combined post analytics and Audience analytics
Profile analytics: Who Viewed Your Profile and Your profile search appearances

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All LinkedIn members have access to..

Post analytics: Individual post analytics
Creator analytics: Combined post analytics and Audience analytics
Profile analytics: Who Viewed Your Profile and Your profile search appearances

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Analytics Tool

Measure your performance. This includes creator analytics (such as combined post analytics and audience analytics), as well as profile analytics (such as who viewed your profile and search appearances).
To access your Analytics & tools:

Click the Me icon at the top of your LinkedIn homepage.
Click View Profile.
Scroll down to the Analytics section and click on Show all analytics.

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MOBILE MARKETING !

MODULE 04

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What is Mobile Marketing ?

Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.

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Key Takeaways

Mobile marketing is an advertising activity that uses mobile devices, such as text promos and apps via push notifications.
Mobile marketing audiences are grouped by behaviors and not by demographics.
Mobile marketing is a subset of mobile advertising.
Marketing faces privacy issues related to data collection.
Mobile marketing is much more affordable than traditional marketing on television and radio.

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How Mobile Marketing Works

Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.
Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider.
Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous. The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising.

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How Mobile Marketing Works

Mobile advertising targets audiences not so much by demographics but by behaviors (though demography plays a part, such as the fact that iPad users tend to be older and wealthier).
One notable behavior in the mobile marketing space is known as "snacking," which is when mobile device users check in to media or messaging for brief periods. Seeking instant gratification equates to more points of contact for marketers.
In mobile marketing, the device (especially screen size) does make a difference; users of smartphones and iPad tablets react differently to mobile marketing.

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How Mobile Marketing Works

For example, smartphone users tend to find informative content to be the most relevant, yet iPad users tend to be captivated by interactive advertising that features rich media presentations with eye-catching imagery (the message of the content is a secondary concern).

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Mobile Marketing vs. Traditional Marketing

Unlike traditional marketing efforts, mobile marketing takes advantage of the fact that many users of mobile devices carry them around wherever they go. As a result, location-based services can collect customer data and then offer coupons, deals, or promotions based on their proximity to a store or a place frequently visited by the consumer.

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Mobile Marketing vs. Traditional Marketing

These marketing campaigns can be more targeted and specific to the individual user, and should, therefore, be more effective for the company doing the marketing. One example may be a marketing campaign that sends food-related coupons to a customer any time they come within half a mile of a specific supermarket.

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Advantages of Mobile Marketing

In regard to online related advertising, mobile marketing is much easier to access. You don't need high-level technology or significant technical experience to get started. It's also easier to measure the success of mobile marketing campaigns.
89% Percentage of marketers that reported an increase in sales after utilizing location data to increase ad campaign effectiveness.
Customers can also be reached in real-time with mobile marketing no matter where they are. Radio or television marketing only works when a customer is in front of the television or has the radio on.

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Advantages of Mobile Marketing

Mobile marketing is also extremely cost-effective. There are a variety of options to choose from for any budget and the impact it can have when compared to the cost is significant. In a common comparison, social media ads are much cheaper than purchasing ad space for radio or television.

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Disadvantages of Mobile Marketing

There are privacy issues concerning how the data collected by mobile devices are used and whether or not companies have the right to collect such data without explicit consent. Such data can be used for identity theft or to send spam if it falls into the wrong hands due to data theft or poor security of the information. Also, the tracking of an individual's locations and movements may be considered crossing the line by some.

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Disadvantages of Mobile Marketing

A particular drawback of mobile marketing is that it has the potential of increasing costs for the user. For example, if a campaign directs a user to a video that requires a significant amount of data and the user does not have an unlimited data plan, it may eat into their monthly data allowance or result in charges if they go over their allotment.

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Pros and Cons

Mobile marketing also needs to be perfect from the start. As users have smaller attention spans and a variety of companies competing for their attention, a poor mobile marketing plan will fail to grasp a user's attention and possibly lose their interest forever. For this reason, a mobile marketing plan does not have room to be less than perfect.

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Pros and Cons

Pros

• Easy to set up and monitor

• Cost-effective

• Real-time access to potential customers

Cons

• Data privacy concerns

• Possible increased data costs for the user

• Little room for error

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