1 of 28

Making Accessibility For Videos �Exponentially Better��“AI for Extended Audio Descriptions and Closed �Captions: Why It Matters?”

2 of 28

About Today’s Session

Topic – “AI for Extended Audio Descriptions and Closed Captions: Why It Matters?”

In this session, we will explore importance of audio descriptions & closed captions for inclusivity and audience reach.

We will share the experience of Invicta™ and highlight the use of AI in Accelerating Audio Descriptions and Enhancing Image Accessibility.

3 of 28

Key Points Attendees Will Learn

Understand generative AI for audio descriptions and captions.
Improve accuracy with well-designed AI for video accessibility.
Generative AI for identifying and correcting human caption errors.

4 of 28

Presenter Information

5 of 28

Presenter

Vijayshree (VJ) Vethantham

Senior Vice President,

Growth & Strategy

Continual Engine

6 of 28

Video Accessibility

7 of 28

How Videos Are Widely Used

In 2022, videos formed 65.93% of the Internet traffic. (IT Web)
YouTube has 2 billion monthly users, and YouTube Shorts hit 50 billion daily views in Feb 2023. (Statista)
Video increased web traffic for 87% of video marketers and sales for 80%. (Hub S pot)
Facebook has 4B video views daily, with 500M viewers watching 100M hours of content. (99firms)
Udemy Business and Skillshare witnesses substantial growth with video courses.
Netflix, Disney+, and Amazon Prime Video were the three most downloaded in 2022. (Statista)

In the first half of 2022, video accounted for a hefty 65.93% of total volume over the internet. (IT Web)
YouTube, with more than 2 billion monthly users, is a leading video-sharing platform. Launched globally in June 2021, YouTube Shorts surpassed 50 billion daily views in February 2023. (Statista)
87% of video marketers say that video has increased traffic to their website, and 80% of video marketers claim that video has directly increased sales. (Hubspot)
More than 4 billion video views take place on Facebook every day. 500 million viewers watch 100 million hours of video content daily. (99firms)
Educational platforms like Udemy Business and Skillshare witnessed substantial growth by offering video-based courses.
As of 2022, Amazon’s on-demand service, Amazon Prime Video, was the third most downloaded video streaming mobile app, after Netflix and Disney+ (Statista)

8 of 28

How Video Accessibility Serves Multiple Purposes

A learning aid
Note-taking tool
Noisy locations
Quiet viewing
Comprehension support
Option for non-native speakers
Contextual understanding
Legal compliance

Learning aid: Video accessibility with captions and transcripts helps all learners better understand and remember information, accommodating different learning styles.
Note-taking tool: Transcripts are valuable for referencing and note-taking, making it easier to review and extract key information from videos.
Noisy locations: Closed captions ensure video understanding in noisy environments, where audio quality may be compromised.
Quiet viewing: Closed captions enable silent content consumption in noise-sensitive settings, like libraries or shared workspaces.
Comprehension support: Closed captions assist those with hearing impairments and help individuals struggling with accents, background noise, or language barriers.
Option for non-native speakers: Closed captions make video content more accessible for language learners.
Contextual understanding: Audio descriptions provide essential context for visual elements, enhancing the viewing experience for all.
Legal compliance: Video accessibility is required by law for public-facing content, avoiding legal issues and improving the user experience for everyone.

9 of 28

Growing Challenges With Video Accessibility

High manual efforts
Time-consuming task
Expensive
Automation impacts accuracy
Backlog of inaccessible educational videos
Relying on subject matter experts
Complex student accessibility needs

10 of 28

Role of Generative AI

Proprietary Generative Artificial Intelligence (AI) is revolutionizing education by harnessing AI's power while safeguarding content integrity and data privacy in a closed environment.

Invicta™, our award-winning generative AI-solution has two user cases-

1. Image alt text

2. Transcription automation

11 of 28

Invicta™ for Video Accessibility (1 of 2)

Invicta™ leverages proprietary AI technology to create accurate and accessible closed captions and transcriptions for diverse educational content. It's a gamechanger due to its multilingual capabilities, facilitating content processing in various languages.

12 of 28

Invicta™ for Video Accessibility (2 of 2)

This is On-Screen

Image Content

This is the automated Alt Text created by Invicta™

13 of 28

AI-Assisted Captioning & Transcription Framework (1 of 2)

Continual Engine's Invicta™ uses AI and natural language processing (NLP) to to automate and enhance caption and transcript creation, offering businesses and educational institutions a valuable tool for efficient, inclusive communication.

14 of 28

AI-Assisted Captioning & Transcription Framework (2 of 2)

15 of 28

AI-Assisted Video & Audio Description Framework (1 of 2)

Continual Engine's AI-Assisted Video & Audio Description Framework, powered by Invicta™ APIs, advances multimedia accessibility through AI automation, saving time and resources while enhancing accuracy for a more inclusive multimedia experience.

16 of 28

AI-Assisted Video & Audio Description Framework (2 of 2)

17 of 28

Use Case - Client Examples (1 of 3)

Client: Two of the Big 5 Publishers

Challenge: Work on large volumes of videos, speeding up the process while retaining high-quality output

Approach: A team of 80+ Subject Matter Experts and quality analysts who, along with automation, process large of videos while maintaining high quality.

18 of 28

Use Case - Client Examples (2 of 3)

Invicta™ processed around 750 videos, with a total duration of 3,000 minutes, within the span of one week.

19 of 28

Use Case - Client Examples (3 of 3)

Continual Engine receives videos
Invicta™ captions and transcribes.
Invicta™ processes images for alt-text.
SMEs review and make corrections.
Invicta™ adds audio descriptions to videos.
SMEs improve accuracy; which provides algorithms with input/training.

Our unique approach begins with the videos received by Continual Engine, which are initially processed through our AI tool, Invicta, to generate captions and transcriptions. Invicta goes beyond captioning by processing images to produce alt-text descriptions for visual elements. The output from Invicta is then meticulously reviewed by our Subject Matter Experts, who make necessary corrections if any discrepancies are identified. After finalizing the descriptions for visual components, Invicta is employed to generate audio descriptions. Finally, these audio descriptions, along with captioning and transcription files, are seamlessly integrated into the original video content with the assistance of Invicta.
Our approach mitigates the typical challenges linked to full automation in video processing. While full automation can introduce errors due to its limitations in understanding every spoken word or interpreting video content accurately, our reliance on Subject Matter Experts ensures precision and quality. These experts play a critical role in enhancing the accuracy of captioning, interpreting visual elements, and identifying the optimal timing for inserting audio descriptions, areas where AI alone may fall short.

20 of 28

Key Benefits: AI-Assisted Video & Audio Description

Faster time to market
Lower costs
Easier to scale
More accurate audio descriptions
AI technology + human experts = better quality control

21 of 28

About Continual Engine

22 of 28

Introduction

Continual Engine (www.continualengine.com) is an award winning artificial intelligence (AI) technology company dedicated to building smarter, affordable, and scalable solutions for learning and accessibility.

23 of 28

Awards Won

24 of 28

Continual Engine: Solutions & Services

Accessibility Services

Document Remediation (PREP)

Image Alt Text (Invicta™)

Automated PowerPoint Accessibility

Automated Video Closed Captions & Audio Descriptions

Website Accessibility

Learning Process Automation

Digitization

Tagging, Indexing, and Search

Learning Aids/Assessments

25 of 28

Continual Engine’s

Journey Into Accessibility & Learning

Decades of tech and content expertise.
Transforming accessibility with tech and experts.
Award-winning solutions with AI.
Analyzing complex content for automation.
A team of tech experts, engineers, and more.

26 of 28

Continual Engine: Compliance Testing & Quality Checks

Customizable solutions for client guidelines.
High-quality output in various formats.
Up to 60% time and 50% cost savings with scalability.
In-house experts verify accessible versions.
Exceeds standards like WCAG 2.1/2.2 AA, PDFU/A, and ADA.

27 of 28

Partnering with Continual Engine

We offer subscription packages and customized services for accessibility including image descriptions, document remediation, video closed captions and extended audio description services, and more.

28 of 28

Thanks

Questions or Feedback?

Vijayshree (VJ) Vethantham

SVP, Growth & Strategy

Chicago, IL

vijayshree.vethantham@continualengine.com