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Background Information
When I joined EverDriven in December 2021, I was the first design hire for the
organization.
The team was lacking in design maturity, and was not using quantitative or
qualitative methods to understand user wants, goals, needs, and pain points.
This is the pitch deck I used to communicate my team’s needs and goals to our
CEO, Mitch Bowling, within the first week of taking over the team.
Six Month UX/UI Plan
Measuring our success, changing our approach, and understanding users.
Over the next six months, ALC Schools Design Team will begin to establish tools, patterns, and practices that will allow the team to
capture appropriate metrics, setup an efficient and effective
process, and establish a deeper design maturity level in the
organization.
Current Design State
Six Levels
of UX/UI Design
Maturity
1
Absent
Design is ignored or nonexistent.
2
Limited
Design work is rare, done haphazardly, or lacking importance.
Emergent
3
Design work is functional and promising but done inconsistently and inefficiently.
4
Structured
The organization has semisystematic design-related methodology that widespread, but varying degrees of effectiveness.
5
Integrated
Design work is comprehensive, effective, and pervasive.
6
User-Driven
Dedication to design at all levels leads to deep insights and exceptional user-centered design outcomes.
Six Levels
of UX/UI Design
Maturity
1
Absent
Design is ignored or nonexistent.
2
Limited
Design work is rare, done haphazardly, or lacking importance.
Emergent
3
Design work is functional and promising but done inconsistently and inefficiently.
4
Structured
The organization has semisystematic design-related methodology that widespread, but varying degrees of effectiveness.
5
Integrated
Design work is comprehensive, effective, and pervasive.
6
User-Driven
Dedication to design at all levels leads to deep insights and exceptional user-centered design outcomes.
Six Levels
of UX/UI Design
Maturity
1
Absent
Design is ignored or nonexistent.
2
Limited
Design work is rare, done haphazardly, or lacking importance.
Emergent
3
Design work is functional and promising but done inconsistently and inefficiently.
4
Structured
The organization has semisystematic design-related methodology that widespread, but varying degrees of effectiveness.
5
Integrated
Design work is comprehensive, effective, and pervasive.
6
User-Driven
Dedication to design at all levels leads to deep insights and exceptional user-centered design outcomes.
Six Levels
of UX/UI Design
Maturity
1
Absent
Design is ignored or nonexistent.
2
Limited
Design work is rare, done haphazardly, or lacking importance.
Emergent
3
Design work is functional and promising but done inconsistently and inefficiently.
4
Structured
The organization has semisystematic design-related methodology that widespread, but varying degrees of effectiveness.
5
Integrated
Design work is comprehensive, effective, and pervasive.
6
User-Driven
Dedication to design at all levels leads to deep insights and exceptional user-centered design outcomes.
How Do We Get There?
FR
Foundational Research
DT
Dual Track Agile
EP
Establish Processes
M
Metrics
NT
New Team Members
How Do We
Get There?
FR
Foundational Research
DT
Dual Track Agile
EP
Establish Processes
M
Metrics
NT
New Team Members
How Do We
Get There?
Foundational
Research
Understanding Users Like Never Before
Foundational
Research
Pillars of Research
Metrics
Current State
Metrics
Quantum Metric
Metrics
Quantum Metric Capabilities
Quantum Metric
Session Replay and Error Recording
Quantum Metric
Business Impact Evaluation
Quantum Metric
Friction Error Evaluation
Quantum Metric
Heat Mapping
Metrics:
Moving Forward
UserZoom
UserZoom
Metrics
To-Do
Dual-Track Agile
Time for Research and Iteration
Dual-Track Agile
Why DTA?
Dual-Track Agile
Dual-Track Agile
Results in a researched, tested, and complete interactive prototype that:
Discovery
Dual-Track Agile
Discovery
Dual-Track Agile
This is what we normally think of as the development Agile process. ��It is sequenced after design to reduce dependencies and ensure smoother “handoffs” and development cycles that aren’t blocked by design team spikes or blockers.
Delivery
Dual-Track Agile
Delivery
Dual-Track Agile
To-Do
Six Month Plan
This Month
Six Month Plan
Next Month
Six Month Plan
Six Month Plan
Near Term
Six Month Plan
Mid Term