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ECOMMERCE & DIGITAL PRESENCE

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What is Covered ?

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  1. Improve Website Content, Speed & Monitor Behavior of Website (Maintenance).
  2. Increase More Customer Engagement on Website.
  3. Brand Awareness & Visibility Across Globe or Region.
  4. Competitor Research.
  5. Web Analytics & Audit.
  6. Define & Develop Strategies.
  7. Conversion & Business

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How do we start ?

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  1. Different Modes of Order & How it digital is going to help ?
  2. Understanding Customer Life Cycle Model.
  3. How Digital Platform & Content is helpful.
  4. Development & Backlog.
  5. Road Map.
  6. Team.
  7. Questions.

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Modes Of Orders

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  1. Email Order
    1. (Order received on Email & Processed by Order Team)
  2. Customer Support Representative Order
    • (Order received on Call & Processed by Sonja)
  3. IPad Order
    • (Order received on IPad & processed or move by Order team)
  4. Web Order
    • (Order received on website & processed by Order Team)

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Order Mode Overview

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Customer Life Cycle Model

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  1. Awareness Stage
  2. Consideration Stage
  3. Purchase Stage
  4. Post Purchase Stage

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Awareness

Consideration

Purchase

Post Purchase

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Awareness Stage

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  • Prime Focus on our Product & Services on Digital Presence or Marketing Channels

HIGH

    • EMAIL MARKETING
    • SMM
    • SEO

MEDIUM

    • CONTENT MARKETING

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LOW

    • SEM
    • AFFILIATE

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Consideration Stage

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Increase Customer Engagement

HIGH

    • EMAIL MARKETING
    • MOBILE MARKETING

MEDIUM

    • CONTENT MARKETING
    • SEO
    • SEM

LOW

    • AFFILIATE

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Purchase Stage

  • Require Encouragement to complete a purchase
  • (Promotion, Coupons, Discount, Comparing Pricing & Shipping Services)

HIGH

    • EMAIL MARKETING
    • MOBILE MARKETING
    • SMM

MEDIUM

    • CONTENT MARKETING
    • SEO
    • SEM

LOW

    • AFFILIATE

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Post Purchase Stage

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  • Relationship, Improve Customer Buying Experience, Additional purchase & referral

HIGH

    • EMAIL MARKETING
    • CM
    • SMM

MEDIUM

    • Mobile Marketing
    • SEO
    • SEM

LOW

    • AFFILIATE

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Types of Digital Marketing Platform

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  1. Email Marketing
  2. Content Marketing
  3. Social Media Marketing
  4. Search Engine Optimization
  5. Search Engine Marketing
  6. Affiliate Marketing
  7. Mobile Marketing

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Email Marketing

WEBSITE

    • Bulk Emailing
    • Newsletter
    • Promotion Email
    • Re Engagement Email
    • Aware or Educate them
    • Sharing Relevant Product
    • Encourage by giving them offers
    • Email Audit & Metric (Open Rate, Click through Rate & Response Rate)

SOCIAL MEDIA

    • Promotional Email
    • Campaign Information
    • Contest Email
    • Schedule or Automatic Email

BENEFITS

    • Cost Effective
    • Real Time Marketing
    • Time Saving
    • Track ROI
    • Metrics & Report
    • Active & Non Active Customer
    • Subscribe Customers
    • Personalize Email in Attractive Design

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Example (Email Marketing)

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Content Marketing

WEBSITE

    • Product Description
    • Product Title
    • Product Category Hierarchy
    • Up Sell & Cross Product
    • Product Specification
    • Additional information
    • Blogs with hyperlink
    • EBook & Flyer
    • Shareable Content
    • Quick Links to Access
    • Video Files & info graphic images

SOCIAL MEDIA

    • Content Calendar
    • Sharing | Viewing & Downloading
    • Types of Unique content
    • Publish & Manage Content
    • Content Audit
    • User Specific Content
    • Marketing Resources & Material

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BENEFITS

    • Real Time Marketing
    • Update Content
    • SEO Building
    • Improved Brand reputation
    • Increased conversion potential

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Social Media Marketing

WEBSITE

    • Quick links
    • Shareable Options
    • Website traffic
    • User Engagement
    • Brand Awareness
    • Blog
    • Online Presence

SOCIAL MEDIA

    • Presence on Digital Platform
    • Creating unique content
    • Research Competitor
    • Social Media Audit
    • Types of Media Creation
    • Manage & Publish Campaign
    • Run Contest & Campaign
    • User Specific Content
    • Social Media Content Calendar
    • Test, Optimize & Adjust

BENEFITS

    • Real Time Marketing
    • Brand Awareness
    • Aware & Educate Customer
    • Customer Engagement
    • Track & Optimize Campaign
    • Increase Followers
    • Improved Search Engine Rankings
    • Higher Conversion Rates
    • Cost Effective
    • Better Customer Satisfaction

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Search Engine Optimization

WEBSITE

    • Header Tags
    • Meta description
    • Title Tag
    • Image Alt Text
    • Page Speed
    • Sitemap
    • Source Code
    • Navigation Link
    • Follow/Do Follow Link
    • External Link
    • Keyword Planning

SOCIAL MEDIA

    • Google Search Engine | Business Account
    • Google Search console
    • Bing search Engine

BENEFITS

    • Sitemap
    • Organic Search
    • Optimizing website content & HTML Source Code
    • Check Webpage Speed
    • Monitor (Visitor & Maintenance)
    • Relevant Keyword with high Volume & low Competition
    • Monitor website backlinks
    • Competitor Analysis

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Search Engine Marketing

WEBSITE

    • Website Analytics
    • Web Ads
    • Headline tab & Description
    • Banner Ads
    • No of Visitors
    • Keyword Biding
    • PPC
    • CPC

BENEFITS

    • Reach Your Clients Instantly
    • Increase Brand Awareness
    • Create Geo-Targeted Search Ads
    • Target The Right Audience Through Optimized Ads
    • Test And Measure Your Performance

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Affiliate Marketing

WEBSITE

    • Advertise Merchant Product on Other Website
    • Selling Products on Marketplace
    • Online Publication website & its Content
    • Shopify Sites
    • Sharing Product Feed

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SOCIAL MEDIA

    • Reporter
    • Sales Person
    • Different 3rd party channel

BENEFITS

    • Advertising Product
    • Commission Pay
    • On Record
    • Increase in Sales & conversion
    • Subscription to Promotion
    • Brand & Product Awareness
    • More Audience

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Mobile Marketing

WEBSITE

    • Mobile view
    • App
    • Bulk SMS notification
    • Social media marketing

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BENEFITS

    • Business Website in Mobile
    • Customer Engagement
    • User Friendly
    • Easy to load , read & see.
    • More Visitors
    • Quick navigation

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Development & Backlog

HIGH

    • API
    • Marketing Resources (Box.com)
    • Brand Page or Collection Page
    • Display Tray block on Product detail view page
    • Multi Shipping Address & Split Invoicing with Separate shipping rates
    • Sorting on list view Ranking
    • Category Hierarchy on Homepage
    • Pricing Mode
    • Retail Mode
    • Historical data populating possibility and options to reorder

MEDIUM

    • Company Append & Create through CSV
    • Shipping Option in Order CSV
    • Multiple Shipping address assign to customer using CSV
    • Bulk Invoicing & Tracking Details Update
    • Key No Sorting on List View Page
    • Report Management (Sales Dashboard Sheet)
    • Special Comments Split to Mfg instruction & pricing record
    • MY PRICING SETTINGS 

LOW

    • Web Analytic
    • Chat Plugin
    • Retail key stone visibility for B2c, b2b, b2b2c and number of MY RETAIL CARTS
    • Retailer Dashboard
    • Company assigning to customer in bulk through CSV

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Road Map

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Team

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  1. Ecommerce Executive (Intermediate) 2 person (Marketplace | Merchant)
  2. Graphic Designer (Entry Level) 1 person (Merchant & Marketplace)
  3. Digital Marketing Executive (Intermediate) 2 person (Merchant & Marketplace)

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Questions ?