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Electoral Strategy 101

The DSA Difference

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By being here

you are an organizer💫

We like to start this workshop with some discussion about the organizing culture we want to steward in our campaigns and in our chapters. Fundamentally a defining aspect of the DSA difference is that we see every member of DSA as having the ability to be an organizer, not just an activist. Our campaigns really do live or die based on our ability to grow our organizing capacity and in turn grow our base during a campaign.

So if you’re new to DSA and electoral campaigns: Awesome! Maybe you have just started your journey as an organizer,

And if this isn’t your first campaign and if you’ve been in DSA for years even: Great! But you have a responsibility to share your knowledge, skills, and experience with as many new people as possible!

And everyone here today and throughout the electoral academy will be responsible for bringing the ideas and skills you learn about here back to your chapters!

So how can we reinforce this in our work?

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Kind 🤍 Welcoming 👋

& Inclusive ☂️

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An unhealthy culture ruins everything 🫂

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What is Socialist Electoral Strategy?

🚪

🗓️

📢

↗️

🙋

🚛

🧭

🗳️

👯

✊

📲

💸

📈

🏠

🪟

🤝

💪

🌱

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What is Strategy Really?

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What it Looks Like When We Don’t Have a Strategy

Electoral endorsements as a result of candidates approaching us instead of us choosing districts, candidates, and having a why for running.

Lot’s of different priorities year to year. Lack of continuity of work.

Lacking a clear story, narrative, and message for members and the working class about what we are trying to achieve and why.

Fewer wins, and/or, a feeling that wins aren’t building off of one another or building towards something bigger.

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As it Happens, Strategy Isn’t the First Step!

It All Starts With A Political Vision!

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Strategy: ID winnable demands that bring you closer to realizing your political vision

Campaigns: Build campaigns to win your demands and cohere the working class towards your political vision

Structure & Roles: How is labor distributed? What do different organizers need to work on?

Assess Progress: Set SMART goals, track progress, actively assess tactics, and develop membership.

Vision: Work democratically and collectively to determine what your political vision and goals are

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Strategy: 2-5 years - Continuity and conscious planning year to year towards our political vision.

Campaigns: 1-2 years - Be agile! Reassess annually if you are seeing progress and shape goals as needed.

Structure & Roles: 6 -12 months - Rotate people in/out of roles. Make adjustments to structure as needed.

Assess Progress: monthly - Check-in to measure progress towards specific goals and evaluate tactics

Vision: 5-10 years - If we win what does that look like? How are things different? What did we accomplish?

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We want to run campaigns to change

material conditions for the working class

A successful campaign wins real, material change for working class people

Directly confront the capitalist class

Shift power away from the capitalist class and towards the working class

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Meeting People Where They’re At!

Elections are a primary avenue through which working people experience politics.

Zohran Canvassing for Sarahana Shrestha (Mid-Hudson Valley DSA) - 2024

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Socialist Electoral Strategy Is

Traditional Democratic Party campaigns, are entirely top down and driven by consultants. Volunteers are treated as expendable and successful field strategies are ignored as they do not lead to consultant fees. As a result, most campaigns are profoundly demoralizing for the everyday people who are inspired to volunteer for them.

Further, the Democratic & Republican Parties can reliably get votes just by picking their candidate. Whoever they support will automatically generate a certain amount of money, endorsements, and even guaranteed votes, just with the stamp of the local establishment brand.

That is because Parties have developed their own system of relationships, reputation, and experience over the past centuries that they can just draw upon today with little effort.

In order to challenge them consistently, both inside and outside of elections, we need to build our own enduring party-like structure that can beat them on all these fronts.

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Leading All The Way, In Every Way

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Clearly there’s a difference!

But what exactly defines that difference, why does it occur, and how can we improve and maintain it?

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What is the DSA difference for electoral campaigns?

High Volume Canvassing

Engaged �Volunteer Base

Logistical Autonomy

🚪

🙋

Long-Term Approach

🗓️

We know there are unique components that differentiate DSA and other organizations in electoral campaigning. But what are those differences?

Active External Communications (FOMO Posting!)

Ongoing Leadership�Development

📢

↗️

🙋

🚛

High Volume

Canvassing

DSA doesn’t just knock some doors, we knock a crap ton of doors!

Engaged

Volunteer Base

And we can do that because our members go the extra mile! Unlike many campaigns, DSA members give hundreds if not thousands of volunteer hours to our campaigns. And they do so because we are building campaigns that stand to radically transform society. Not just put a bandaid on the problem.

Logistical Autonomy

We believe in building independent organization. That means our campaigns aren’t reliant on staff driven non profits or big campaign committees. We build campaigns where we control our data, systems, and decisions made during the campaign.

Long Term Approach

We don’t show up a few weeks before election day but organize year round to mobilize thousands if not tens of thousands of people to vote for socialist candidates and issues. A long term approach is the planning leading up to the election, leaving ourselves enough time to campaign (not doing so is the number 1 reason chapters lose) and the work we do after we win co-governing with our SIO!

Ongoing Leadership

Development

Every DSA campaign centers ladders of engagement that help level up every DSA member into skilled organizers and leaders who can in turn bring in even more new DSA members and help mentor and develop new leaders after them.

Active External Communications

(FOMO Posting!)

We are posters! We understand the importance of propagandizing to share the message and narrative we want to see our there in the world. DSA campaigns are unique opportunities to reach thousands, if not tens of thousands of people with our message!

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Why is there a DSA difference for electoral campaigns?

Values-Driven Endorsements

Democratic �Org-Wide Buy-In

Political/Financial Independence

🧭

🗳️

Sense of Community

👯

✊

The differences between DSA and other organizations in electoral campaigning don’t happen in a vacuum. Why do these differences occur?

Advanced Internal �Organizing Structures

📲

High Material Stakes

💸

Values-Driven

Endorsements

When we endorse it is not for political expediency! We endorse candidates and ballot measures who align with our theory of change, long term vision, and the values of our organization.

Democratic

Org-Wide Buy-In

We understand that successful campaigns are not possible without the deepest possible buy-in from our members and where decisions to endorse are deeply felt and supported by the majority of members.

Political/Financial

Independance

We endorse in races where our candidates are independent from the capitalist class that controls so much of our political system. We rely on small dollar donors and friends and family to power our campaigns and ensure that the people we elect are responsible to the working class!

Sense of

Community

We run campaigns that garner community amongst members and bring people together. Capitalism is inherently isolating and so much of our work and labor is investing in rebuilding social structures in society that put people before profit and solidarity before individualism.

High Material Stakes

We seek to build campaigns that have massive material stakes for the working class. Whether a candidate or ballot measures, the difference between winning or losing has incredibly high stakes for people’s material conditions, the planet, and our future.

Advanced Internal Organizing Structures

We don’t just show up and knock doors, we build incredibly robust structures and systems for doing door to door canvassing, phonebanking, and onboarding so that our campaigns with people power can be as powerful as the campaigns with money.

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How can we maintain and expand the DSA difference?

Local Support�in Our Regions

Nat’l-Chapter�Collaboration

📈

🏠

2 Way Relationship With Candidates

🪟

🤝

There are clear reasons for why the DSA difference exists. But how can we keep it up? And how can we improve?

Non-Canvassing �Capacity Development

💪

Recruit Cadre �Candidates

🌱

Membership�Growth

Membership

Growth

This is actually two buckets! All the people we want to recruit to DSA and engaging more of our members!

Local Support

In Our Regions

DSA campaigns seek to run candidates with platforms that speak to the needs of our local communities and ballot measures campaigns that are centered on issues that are deeply felt by the working class in the places we are organizing.

National - Chapter

Collaboration

We believe in building campaigns that bring DSA chapters and members into collaboration with National staff and the resources available to members through the National organization such as Communications, Compliance, the National Organizing Team, and Org Tools support.

2 Way Relationship With Candidates

We want to run candidates who are socialists, believe deeply in our project, and see DSA as their political home. The work doesn’t end when a member gets elected. We seek to build strong co-governance projects with Socialists in Office to empower our organizing work and work together to advance DSA priorities.

Recruit Cadre

Candidates

And that is made easier by recruiting cadre candidates. Our goal is to develop leaders in DSA who can run for office. Leaders who have fought on the front lines with us on our priority campaigns. Leaders who have onboarded and mentored members. We don’t just want to elect “good candidates”, we want to elect Great Candidates who have done the work! Recruiting cadre candidates was also reaffirmed at the 2025 national convention.

Non-Canvassing

Capacity Development

Electoral campaigns don’t just involve door to door canvassing! Campaigns involve considerable amounts of relational organizing, communications work, fundraising, data management, and research! Every campaign is an opportunity to build chapter wide capacity which can fuel future campaigns and the work of the chapter long into the future.

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The Power of Class Struggle Elections & Socialists in Office

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District 🏙

Before

Candidate 💁

It should be a goal of the chapter to identify strategic districts before candidates when possible. Strategic districts are those which, based on an analysis of the district, show signs of victory. Even the best candidates won’t be able to win if the there isn’t a clear path to victory. This can be determined by looking at past voting history, district demographics, and identifying a win number (the number of votes needed to win) and if we can organize to reach that win number and re-contact our supporters before election day.

There are no shortcuts to identifying strategic districts and candidates to run in them.

Strategic Districts may only be available to us after a long term organizing campaign in the area has taken place engaging and inoculating voters to issues we may want to run a candidate on.

Good candidates come our way all the time. But we should always ask how a race connects to a long term political vision and strategy to inform our decision making!

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Group Discussion: What makes for a good candidate?

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Group Discussion:

What should we expect of socialist candidates we endorse?

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Group Discussion:

What should we expect of our chapter after endorsing?

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Choosing Candidates

Commitment to DSA

Joined DSA before launching their campaign.
Is a cadre leader in the chapter
Running openly as a socialist
Is committed to building a campaign that is deeply enmeshed with the chapter
Commits to meet w/ & make decisions w/ chapter once in office

Clear Plan to Win

History in the district and a clear relationship w/ the working class
Has a plan to bring in the members necessary to win the campaign as DSA and bring in strategic partners (labor, tenants, etc. Organizations with a working class base)
Clear, detailed campaign and field plan and a path to victory

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A DSA Endorsement

Is: A Two Way Relationship

Is Not: A One Way Relationship

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DSA endorsement is not:	DSA endorsement is:
...a means to elevate a candidate (one-way relationship)	...a strategy to grow the organization and build socialist power with the candidate (two-way relationship)
...a resource to award to a candidate (one-way relationship)	...an opportunity to build a socialist campaign with the candidate (two-way relationship)
...a means to elect someone (one-way relationship)	...a means to service the democratic socialist movement through a public office (two-way relationship)

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Avoiding Paper Endorsements 📜

A “Paper Endorsement” is a race where a candidate is given the endorsement, but there is no active relationship between the chapter and the candidate, for example: the candidate will not get campaign support from DSA and/or they are not actively working on DSA priorities with the chapter but they would still like to get the endorsement. Paper endorsements were also rejected at the 2025 national convention by chapter delegates in favor of recruiting cadre candidates.

Paper endorsements may on paper seem like a low lift way for the chapter to boost our notoriety or support good candidates (inc. chapter members), but ultimately even races with low win numbers, no opponent, etc. should become areas of struggle for advancing priorities and the project of class formation. All elections are an opportunity for us to talk to people outside our base about a socialist theory of change, develop leaders in our ranks, and push conditions and organize in support of other priority campaigns. An endorsement is an explicit commitment to running a campaign and using that campaign to strategic ends.

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Plan Early, Start Strong

Day 1 Endorsements

Day 1 Donation Pledges

Videos, Press, & Branding Release

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A Commitment to Anti-Zionism 🇵🇸

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Recruiting Rank and File Candidates👷

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Remember: Our electeds are DSA, not separate from DSA

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Relationship to the Candidate

during the campaign

2 way relationship

Expectations of the Candidate

Will invest in rank and file DSA members developing the skills necessary to run independent class struggle campaigns.
Won’t treat the chapter as a “third wheel” or “junior partner”
Will bring chapter leaders into the kitchen cabinet and won’t push the chapter out of the decision making process.

Expectations of the Chapter

Won’t levy ultimatums against the candidate but work to build a two way relationship based on mutual respect and good faith communication.
Will treat the endorsed campaign as a chapter priority and invest resources and labor to ensure it’s successful.
Won’t play a passive role in the campaign or defer to other orgs on strategy/decision making

During the campaign we should set some expectations for both the candidate and for ourselves based on a 2 way relationship

Expectations of the Candidate

Will invest in rank and file DSA members developing the skills necessary to run independent class struggle campaigns.
Won’t treat the chapter as a “third wheel” or “junior partner”
Will bring chapter leaders into the kitchen cabinet and won’t push the chapter out of the decision making process.

Expectations of the Chapter

Won’t levy ultimatums against the candidate but work to build a two way relationship based on mutual respect and good faith communication.
Will treat the endorsed campaign as a chapter priority and invest resources and labor to ensure it’s successful.
Won’t play a passive role in the campaign or defer to other orgs on strategy/decision making

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Relationship to the Candidate

after the campaign

2 way relationship

Expectations of the Candidate

Is committed to developing a co-governance project with the chapter as a socialist in office
As a member of DSA will champion and work collectively with the chapter to advance chapter priorities
Won’t shut the chapter out of decision making and strategy but bring the chapter in to build power together

Expectations of the Chapter

Won’t push the candidate out but bring them in when there is disagreement/conflict
Will develop campaigns and priorities with the office/candidate in mind to effectively build power.
Will work with the candidate to to develop a shared vision/strategy that is based on an analysis of power and material conditions of the working class

After the campaign we should set some expectations for both the candidate and for ourselves based on a 2 way relationship

Expectations of the Candidate

Is committed to developing a co-governance project with the chapter as a socialist in office
As a member of DSA will champion and work collectively with the chapter to advance chapter priorities
Won’t shut the chapter out of decision making and strategy but bring the chapter in to build power together

Expectations of the Chapter

Won’t push the candidate out but bring them in when there is disagreement/conflict
Will develop campaigns and priorities with the office/candidate in mind to effectively build power.
Will work with the candidate to to develop a shared vision/strategy that is based on an analysis of power and material conditions of the working class

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Socialists in Office &

The Project of Class Formation

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Some Ways Socialists in Office Advance Class Formation

Decommodifying labor

Institutionalizing solidarity

Engaging directly in labor struggle

A role of DSA members in office is to advance the project of class formation in pushing for transformative reforms that in turn will make it easier to cohere the working class in the long term. I.E. making our organizing conditions more favorable. There are three areas as examples where this commonly plays out inside and outside of elections:

Decommodifying labor (make everyone’s livelihood less dependent on the market so they can exercise political autonomy and organize for power)

Institutionalizing solidarity (use welfare policies to bring the popular classes into material and social alignment, examples: Medicare for all, public and social housing, public power, tuition free public education (k-12 and college)

Engaging directly in labor struggle by directing attention, resources, and strategy to workers on the front lines and to the unorganized.

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No Shortcuts: The Best Path Towards Recruiting Good Candidates Is Building a Bench of Great Organizers

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Developing Candidates

Start with a clear political vision as discussed today, ID strategic districts, and do listwork to ID leaders and develop them.

We never know when the next great candidate will emerge from our rank and file! Develop membership to strengthen your chapter and you will have more people to ask to run in the future.

Clear goals and vision can help convince people who would otherwise be on the fence about running to do so.

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Developing Candidates

Being a strong communicator is a learned skill. Not always an inherent ability. Good messaging is always downstream of good organizing and a clear political vision.

Finding ways to develop leaders both inside and outside of elections builds collective and institutional knowledge for running campaigns. Bottom up, not top down.

Future candidates should be deeply enmeshed within your political community, be invested in building relationships with members, and see DSA as their political home.

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Group Exercise: Setting the Tone 🎵

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What do these words mean to you?

How would you translate these words into your work as organizers?

Uplifting

Empowering

Inspiring

Solidaristic

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Uplifting

Empowering

Inspiring

Solidaristic

How we want people to feel through the engagement with a campaign and our political project!

People having agency and seeing their ability to shape their material conditions through organizing

A long term political vision - the world we want to win!

The only way we win is together! Mass politics baby!

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Building Intersectional Campaigns

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All Together Now!

Your chapter will never be able to seriously contest elections unless you bring everyone along for the ride! This means:

Having really intentional organizing conversations with your comrades!

Finding ways the campaign can be in service of different priorities and areas of work in the chapter.

Using every conversation with voters to build your lists, recruit, and make asks beyond supporting the candidate.

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Organizing to Win! ⚙️

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“A group of 10 committed comrades can change the politics of an entire region” - Michael Kinnucan - NYC DSA

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Starting Small 🌱

But Aiming Big 🌳

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A Strong Core

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Capacity

Along the way we will inevitably find ourselves in a fight with the word that shall not be named… Capacity!!!

Every DSA member has had a migraine at some point thinking about this word. That we don’t have enough capacity, that we don’t have the capacity to build more capacity, that we don’t have enough capacity to think about how to build more capacity to build more capacity, AHHHHH

As organizers, our biggest challenge and goal is replicating our skills, strategy, vision, and work with as many members as possible! But I’m not going to bullshit you!

THIS IS REALLY HARD…

REALLY REALLY HARD…

But!! Let’s not panic! Committing to a good organizing plan will set you up for navigating the challenges of replicating organizers and will set your chapter up for long term growth where you can take on even bigger campaigns and demands in the future!

All this boils down to two main points!

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An equitable and strategic distribution of labor

An investment in uplifting as many people as possible to be confident and skilled leaders during your campaign

An Equitable and strategic distribution of labor

That everyone has clear roles, responsibilities, and expectations of them as organizers and active members of the campaign. The work cannot fall on only a couple people. If it does you will fail!

An Investment in uplifting as many people as possible to be confident and skilled leaders during your campaign

Specifically leaders in your campaign (all of you here today) making a plan for identifying potential new leaders, and supporting their development into the next round of leaders/organizers of your campaign/chapter.

As movement leaders we must always be ready to step back. Maybe you get sick, a family member gets sick, you lose your job, etc. As much as we want to ignore the reality… the reality is that it’s going to eventually happen to all of us because life is really hard!

Trust me comrades. You will feel really good when you have even just 1 or 2 people you can think of who you get all warm and fuzzy thinking about when trying to answer this question. Nothing is frankly more satisfying than knowing that your comrades have your back and are capable and ready to carry the torch when any one of us has to step back.

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List work!

Reaching out

to our comrades systematically is

the best way to

grow a campaign

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Supporters: Members who are somewhat involved

Active: Members who regularly attend meetings and actions when asked

Core: Members who are in elected leadership or who are organic leaders.

Supporters

Active

Core

The Working Class

Paper Members

This may look familiar to you. This is a version of the labor notes bullseye which has traditionally been used when organizing the workplace for unionization campaigns. But in DSA we can apply this to assessments of membership which in turn will help us set better goals and ID people to contact during a campaign. Our goal is to bring as many people from any ring of the bullseye towards the core. A bigger core means more people organizing which in turn will bring more people into our base/chapter/campaigns

Outside of our bullseye is the working class. We can make assumptions about their politics/self interest but we don’t know for certain what they believe/care about until we talk to them. The working class is not hegemonic. Working people do not have uniform or coherent politics. Out work as DSA in building a mass movement is to bring people closer to our politics and to class consciousness. But that will take time and a lot of organizing to achieve!

Paper members: Are members of DSA who pay dues, but rarely or inconsistently show up to chapter events.

Supporters: Are members who show up irregularly but are more responsive when asked to take an action.

Active members: Are members who regularly attend meetings, campaign events, etc. And are most likely to respond to asks made of them

Core: Are the elected leaders or organic leaders in our chapters. These are the people who keep the lights on and steward the core organizing work necessary to start a campaign or execute democratically adopted priorities/campaigns a chapter may adopt at their local meetings/convention.

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➊ on ➊

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What do you think makes for a good organizing conversation?

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Step 1:

A member is identified for a 1:1:

Focus on the sparkly people. AKA people who are getting more active in the campaign, have a good rapport with other members, bring good energy to campaign events.

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Step 2:

We make the ask to have a 1:1 and if possible do so in person:

face to face asks are harder to ignore or say no to. Easier to get someone to commit to making plans as well. Always get an agreement for a day/time/place before ending the conversation if possible.

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Step 3:

We do a 1:1!

70% listening 30% talking: Mostly asking probing questions.
Theory of change: Centers our collective power and the issues we are fighting for, not the candidate, as the solution
Emotional vulnerability: not being afraid to share personal struggle with each other.

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Step 4:

Inoculation/Agitation:

Take cues from the conversation by being an active listener and find ways to use the issues/argument of the campaign to present their participation as a way to take action to address their material conditions and self interest.

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Step 5:

Call the question:

Go into your 1:1 with a clear ask in mind! Make an ask related to the campaign centering the importance of their time and labor to make our victory possible.

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Ladders of Engagement

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Individual Action

Collective Action

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Active member knocking doors

Ask is made to text bank members for an upcoming action

Ask is made to be a field lead

Individual Action

Collective Action

We have an active member who shows up every week to knock doors, I make a strategic ask in person at a canvass they attend to help us confirm people who have already signed up for the next canvass to help increase turnout for that upcoming shift.

They do that and are killing it. So I’m an organizer, I need them to keep climbing that ladder! So my next ask will be if they can be a field lead for our campaign. A role that comes with a whole host of additional responsibilities focused on bringing more new people into the campaign. Things like:

Helping to launch canvasses
Making calls to our member list to recruit people for upcoming events
Onboarding new people and shadowing them on canvases
Confirming RSVPs for upcoming events.

Intentionally building these ladders in your campaigns is essential for building a middle layer of leadership who in turn will bring droves of members/non members into your campaign.

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Example of the DSA Difference: Mid-Hudson Valley DSA & Sarahana for Assembly

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Humble Beginnings

Only small electoral campaigns prior to 2022.

Relatively low member engagement. About 10% of members active in the chapter

Common struggles with capacity and direction.

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Strategy Takes Shape, A Multi-Year Campaign Begins

In 2020 MHV begins working with NYC on the formation of a campaign/coalition to win public power legislation in NY

In 2021 the first plank of our strategic plan comes into light with the introduction of the Build Public Renewables Act

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BPRA?

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How did we pass it and how does electoral fit into the equation?

In the Summer of 2021 MHV power-mapped the legislature and determined that the state assembly and key senate seats were a major obstacle to passage. ��Specifically a lack of bill champions in upstate NY where DSA had no Socialists in Office.

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Summer of 2021 MHV begins researching assembly districts in our region to determine if any are potentially strategic to challenge.

They identify the 103rd, a district with a 27 year incumbent who is to the right electorally of the district he represented and where MHVDSA had the most members

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The, at the time, Ecosocialism WG Co-Chair Sarahana Shrestha is ID’d as a potential candidate.

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What made her a strategic candidate?

She was an active organizer in the chapter who was trusted by the members through her leadership on the BPRA campaign and in electoral work MHV had done the year before in 2021.

And she has a compelling story! She’s a first generation immigrant from Nepal and a climate organizer in a district being heavily affected by rising cost of living and a price gouging utility company.

Their regional utility Central Hudson is the most unpopular utility in the state! They’ve been raising rates by double digit percentage points for over a decade and the year she ran were embroiled in a massive price gouging controversy. We’re talking seniors living on fixed income getting $800 a month utility bills and being forced to choose between keeping their lights and heat on and paying for other essentials like food and medicine.

Just like Zohran in 2025, Sarahana and MHV made a deeply felt affordability crisis the heart of their campaign.

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She had ZERO name recognition outside of DSA…

But that Didn’t stop them

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350 Members in 2022

56,000 Attempts!

Unseated a 27 Year Incumbent

Led the fight to pass the Build Public Renewables Act in her first year in office with the chapter!

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Evaluating Our Base

2021:	2022:
Core: 8	Core: 23
Active: 6	Active: 19
Supporter: 24	Supporter: 101
Total: 38	Total: 143

A 276% increase!

In 2021 Approximately 10% of members in the base

In 2022 Approximately 40% of members are in the base!

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The fight continues in NY in their multi-year campaign for Public Power

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Over 2500 signatures collected calling on a takeover of Central Hudson and thousands more supporters ID’d during her re-election campaign this year where we defeated an AIPAC funded challenger 2:1

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MHV DSA Today

Second fastest growing chapter in the country in 2024!

36% growth in 2024 second only to NYCDSA

Over 1000 members strong today!

2025 Chapter Strategy Retreat

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No Shortcuts…

Truly 😅

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Q/A