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STRONGER TOGETHER

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Note for the jury

This campaign deployed a hyper-local media strategy. As a result, the pleas which were turned into posts were only visible in the target geographies. This is also why the ads aren’t visible on the Budweiser’s timeline.

However, the ads have been archived on Budweiser’s Instagram page. In case the jury wants to see the archives, we can figure out a way.

In any case, the following slides (#5) have screenshots of the ads taken from the archives.

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BUDWEISER – A PLATFORM FOR COVID SUPPORT

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CONSUMERS PLEAS

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CONSUMER PLEAS TURNED INTO ADS

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IMPACT

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COMMUNITY’S RESPONSE

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ORGANIC INFLUENCER SUPPORT