Conversion Optimization Mindset

“Everything’s a test”

Experimentation Mindset���Our first brain acts fast, but it’s more likely to be wrong than our 2nd brain.

That’s why best practice is to test, test, test.

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Two main components of this experimentation mindset:

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1) Everything’s a test.

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2) Everything on the page (and before and after the page) is either contributing to or taking away from the sale

With that said…

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We DO want to respect the basic conventions of our niche.

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That tends to be a good starting point!

Holistic Conversion Rate Optimization (CRO)

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To use an SEO metaphor…

There’s:

• “On-page” CRO - Optimize product pages, and
• “Off-page”/full funnel CRO

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We’ll mostly talk about “on-page” optimization in this course, but will touch on full funnel CRO again in module 7.

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A/B or multi-variate testing

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• Something you do once you have enough traffic.
• The thing you want to eventually work towards doing.
• What most aggressively growth-oriented online businesses do.

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On low traffic websites:

Begin to gather user feedback and look for patterns in it

Look for patterns in your data (GA4, etc)��

When that feedback aligns with universal psychological principles, there’s a good chance you’ll do well making an educated guess.

As our biases often make us wrong, however - the ideal situation will always be to test, test, test.

Easy Action Step:

Create a “Conversion Clues” Tracker

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• Create a simple Google Sheet or Notion doc
• Note the patterns you see in your analytics platform
• Also take a quick look at your customer feedback and look for recurring themes