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Rolf Reinhardt�Senior Enterprise Account Director�LinkedIn

Hands-on: Creating a Social Media and Employer Branding Toolkit

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Career Page

Work with us

50% Discount for IOs and UN

LTA in place for UN System

Career Page

Traffic

Driver

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Building Your Employer Branding Toolkit

22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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Elements of an Employer Branding Toolkit (to be copied and used in with your preferred GenAI)

22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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  1. Company Values and Mission:
    • Clearly articulate your organization's values and mission to give candidates a deeper understanding of what it’s like to work at your company.
  2. Employee Value Proposition (EVP):
    • Define and communicate your EVP, which highlights what makes your organization unique and why employees should choose to work there.
  3. Company Culture:
    • Showcase your company culture through various touchpoints such as your website, LinkedIn Career Page, and social media. Engaged employees can help amplify this by sharing their experiences.
  4. Digital Badging and Credentials:
    • Implement digital badging to recognize and reward employees for their contributions. This can also be used to promote digital advocacy.
  5. Social Media and Online Presence:
    • Develop a strategy for maintaining an active and engaging presence on social media platforms. This includes creating and sharing content that reflects your brand values and culture.
  6. Career Pages and Job Postings:
    • Optimize your LinkedIn Career Pages and job postings to attract the right candidates. Use features like the Life Tab, Traffic Driver Ads, and Company Discovery Ads to enhance visibility.
  7. Employee Advocacy Programs:
    • Encourage employees to become brand ambassadors by sharing their positive experiences and promoting the company on their personal social media accounts.
  8. Interactive Workshops and Training:
    • Conduct workshops and training sessions to help employees understand and effectively use the Employer Branding Toolkit. This can include hands-on activities like designing profile picture frames and creating social media content.
  9. Metrics and Analytics:
    • Use analytics to measure the success of your employer branding efforts. Track metrics such as brand awareness, hiring efficiency, and employee engagement to continuously improve your strategy.
  10. Content Creation and Management:
    • Develop a content calendar and strategy that aligns with your employer brand pillars. This includes creating content that resonates with your target audience and showcases your company’s strengths.

Now adopt these elements to the specific case of the WMO and add relevant examples.

I am only one person in my Social Media Team, help me to develop and to roll-out the Employer Branding Toolkit in my organization. Therefore, create a table with dates, milestones, tasks, anticipated outcomes for the next 6 months.

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22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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Start Date

End Date

Milestone

Tasks

Anticipated Outcomes

16.05.2025

23.05.2025

Initial Planning

Define project scope, Identify key stakeholders, Set up project timeline

Clear project plan, Stakeholder buy-in

24.05.2025

07.06.2025

Research and Analysis

Conduct internal research, Analyze current employer branding efforts, Identify gaps and opportunities

Comprehensive research report, List of gaps and opportunities

08.06.2025

08.07.2025

Toolkit Development

Develop Employer Branding Toolkit elements, Create content for toolkit, Design digital badges and credentials

Completed toolkit elements, Ready-to-use content

09.07.2025

30.07.2025

Pilot Testing

Select pilot group, Conduct training sessions, Collect feedback from pilot group

Feedback for improvement, Refined toolkit

31.07.2025

30.08.2025

Toolkit Roll-out

Launch toolkit organization-wide, Conduct training sessions for all employees, Provide ongoing support

Successful roll-out, Employee engagement

31.08.2025

30.10.2025

Monitoring and Evaluation

Track metrics and analytics, Collect ongoing feedback, Make necessary adjustments

Continuous improvement, Effective employer branding strategy

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Profile Picture Frame Design

22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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Example: Burcu Arslan

Thought Leader at LinkedIn

22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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Use the template to create your own picture frame

​

  • Own color
  • Own text
  • Own background

22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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https://pro-learn.net/social-media-workshop/

  • Get together in groups
  • Send one png per group, name it group1.png etc.
  • Try it out

22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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Training and Certifying Social Media Ambassadors

22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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Economic Graph

Your leaders, your employees – but also related Subject Matter Experts could be great Brand Ambassadors!

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22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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Week

Session

Pre-work

Session Content

Post-session Assignment

1

Introduction to Employer Branding and Social Media Advocacy

Read WMO's mission and values, Review current social media presence

Overview of employer branding, Importance of social media advocacy, Introduction to WMO's branding strategy

Identify key elements of WMO's employer brand, Draft a social media post reflecting WMO's values, use hashtags #WMO_xyz

2

Creating Engaging Content for Social Media

Analyze successful social media campaigns from similar organizations

Best practices for content creation, Tools and techniques for creating engaging content, Case studies of successful campaigns

Create a content calendar for the next month for your field of expertise, Develop two sample posts for WMO's social media

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Digital Badging and Employee Advocacy Programs

Research digital badging programs in other organizations

Overview of digital badging, Implementing employee advocacy programs, Benefits of digital credentials

Design a digital badge for WMO's Social Media Ambassador program (in your area of expertise), Plan an employee advocacy initiative with your peers

4

Measuring Success and Continuous Improvement

Review metrics and analytics tools for social media

Tracking metrics and analytics, Collecting and analyzing feedback, Making necessary adjustments for improvement

Develop a plan for tracking social media metrics, Propose improvements based on anticipated outcomes

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Issue your own digital badge��🡪 create an account at openbadges.icobc.net

22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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Aligning Quality Understanding with a Manifesto

22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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Being aligned on quality principles enables Mutual Recognition of Certificates

22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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Thank you

22/05/2025 Hands-On Session | LinkedIn | Employer Branding Toolkit

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