UZBEKISTAN’S HUMAN CAPITAL AND TOURISM EDUCATION

A MASTER PLAN PROPOSAL FOR TOURISM

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Alex Candor

A BOTTOM UP PLANNING APPROACH

• Frontliners see the field
• Increased participation of all stakeholders
• Clear needs and capacity assessment
• Strategic plan is also a budget of expenditures and income

WHAT IS COVERED?

• Determining the most beneficial tourism categories for Uzbekistan
• Tourism policy
• Assessment of infrastructure needs
• Direction, roadmap and coordination for all stakeholders
• International and national market segmentation
• Product category decisions
• Investment planning
• Human capital planning
• Positioning and communications planning
• Sustainability and related legislation

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FINDING THE BEST TOURISM CATEGORY FOR UZBEKISTAN�WHAT IS NOW?

CULTURAL

History, and culture rich

HEALTH &

MEDICAL

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Fast developing facilities and potential

EDUCATION

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Private education is ready to open up

SPECIALTY &

EXPERIENTAL

Hiking, cycling skiing, eco,

CONGRESS

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New and good facilities

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FINDING THE BEST TOURISM CATEGORY FOR UZBEKISTAN�WHAT IS MORE?

• Cultural tourism
• Leisure, Recreation and Food tourism
• Education tourism
• Scientific, Technical, Congress
• Medical tourism
• Health and Wellness tourism (spa treatments, cures...)
• Sports tourism
• Honeymoon tourism
• Fashion tourism
• Boat sharing

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• Gambling tourism
• Sex Tourism
• Shopping, or complex-type shopping tourism
• Experiential tourism (Eco, Agricultural, Tribal, Wildlife...)
• Religion tourism
• Specialty tourism (Diving, hunting, photo safari..)
• Extreme events tourism
• Geneology tourism
• Disaster tourism

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THE ROLE OF EDUCATION IN HUMAN CAPITAL ACCUMULATION

• The master plan determines required employment categories and the number of trained people
• The capacity of training and education facilities and programs should be aligned with the plan
• Capacity planning prevents over and under capacity labor problems
• Certified and/or educated staff working in tourism services and facilities should be obligatory
• Increased number of skilled labor will increase the quality of tourism industry and its attractiveness

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RE-DESIGNING TRAINING AND EDUCATION SERVICES

• Current tourism education system in Uzbekistan is top management focused
• Need for qualified service providing employees is massive
• The gap needs to filled with smart education and traning programs
• Unbiased certification programs are crucial
• Tourism education and training should be flexible and in cooperation with the industry

IMPORTANCE OF AN INDEPENDENT CERTIFYING BODY

• A monitoring, training and certifying body for tourism services would immensely contribute to the industry
• The organization should be independently working but reporting to the state institutions
• The organization should develop standards, benchmarks, statistics and guidelines for the industry and market

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