INVESTOR PITCH DECK
DOMINATE EVERY REP
HIGH-STIM PRE-WORKOUT · PREMIUM INDIAN SPORTS NUTRITION
FOUNDING TEAM
Chirag Khurana
Jatin
Dhruv Gumber
Bhavya Gumber
CONTACT
zenoxinternational12@gmail.com Investor enquiries
+91 81469 52988
thebrainrush.com
CONFIDENTIAL · PREPARED FOR PROSPECTIVE INVESTORS
01 THE PROBLEM
THE SPORTS SUPPLEMENT INDUSTRY�HAS A TRUST PROBLEM
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TRUST ISSUES
Buyers cannot tell a real formula from a marketing one.
POOR TRANSPARENCY
Proprietary blends hide how little active is actually inside.
LACK OF EDUCATION
Almost no brand teaches what an ingredient does, or why.
NO THIRD-PARTY TESTING
Purity and potency are claimed, rarely independently verified.
POOR INGREDIENT QUALITY
Cheap raw material and underdosing are the category norm.
Consumers deserve supplements they can trust.
02 OUR SOLUTION
SCIENCE. TRANSPARENCY. PERFORMANCE.
Six commitments that answer the category's trust gap point for point.
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CLINICALLY DOSED FORMULAS
Research-backed dosages
No marketing fillers
100% TRANSPARENT LABELS
Complete ingredient disclosure
No proprietary blends
THIRD-PARTY TESTED
Independent lab verification
Purity assurance
PREMIUM INGREDIENTS
Globally sourced raw materials
GMP & FSSAI certified facility
EDUCATION FIRST
Evidence-based education
Ingredient awareness & correct use
AFFORDABLE PREMIUM
International-quality formulation
Accessible Indian pricing
03 PRODUCT ROADMAP
BUILDING INDIA'S NEXT�PERFORMANCE NUTRITION BRAND
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LIVE NOW · HIGH STIM
PRE-WORKOUT
MONSTER MIX
BLUE RASPBERRY
PHASE 1
CREATINE
Highest-volume repeat-purchase category
01
PHASE 2
WHEY PROTEIN
Core revenue driver and basket anchor
02
PHASE 3
ADVANCED SUPPLEMENTS
Portfolio depth across the training stack
03
PHASE 4
GYM APPAREL
Performance clothing — brand beyond the tub
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04 MARKET OPPORTUNITY
MASSIVE MARKET OPPORTUNITY
India's sports nutrition category is compounding fast — and it is still under-branded.
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TAM
₹1.58
LAKH CRORE
Total addressable market
SAM
₹18,200
CRORE
Serviceable addressable market
SOM
₹180
CRORE
1% share — serviceable obtainable
The Indian sports nutrition industry is growing rapidly — creating a significant opportunity for BrainRush.
05 BUSINESS MODEL
SCALABLE & PROFITABLE BUSINESS MODEL
Unit economics per 435 g tub — 30 servings.
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MANUFACTURING COST
₹630
Landed cost per tub
DISTRIBUTOR PRICE
₹860
Wholesale selling price
GROSS MARGIN
₹230
Per tub, distributor channel
WEBSITE MRP
₹1,999
Direct-to-consumer price
≈ 27%
GROSS MARGIN — DISTRIBUTOR CHANNEL
₹230 on ₹860
≈ 68%
GROSS MARGIN — D2C WEBSITE
₹1,369 on ₹1,999
SALES CHANNELS
OFFICIAL WEBSITE
AMAZON
FLIPKART
QUICK COMMERCE
OFFLINE DISTRIBUTORS
06 GO-TO-MARKET
GROWTH STRATEGY
Five acquisition engines feeding a three-year retail expansion.
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PAID MARKETING
Meta · Google · YouTube · Educational content
CUSTOMER ACQUISITION
Official website · Amazon · Flipkart
QUICK COMMERCE
Blinkit · Zepto · Instamart
OFFLINE RETAIL
Gyms · Nutrition stores · Regional distributors
INFLUENCER MARKETING
Coaches · Athletes · Micro-influencers · Ambassadors
RETAIL EXPANSION
YEAR 1
D2C FOUNDATION
Website, Amazon, Flipkart
YEAR 2
500+ PREMIUM GYMS
Offline credibility at the point of training
YEAR 3
NATIONAL DISTRIBUTION
Plus international expansion — GCC
07 TRACTION
EARLY MOMENTUM
Revenue, repeat demand and certified manufacturing already in place.
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MONTHLY REVENUE
₹10 LAKHS
Current run-rate
MONTHLY ORDERS
1,100+
Shipped per month
AVG ORDER VALUE
≈ ₹909
₹10L ÷ 1,100 orders
ANNUAL RUN-RATE
≈ ₹1.2 CR
₹10L × 12 months
CERTIFIED MANUFACTURING
FSSAI licensed · WHO-GMP facility
ISO 22000:2018 · ISO 9001:2015
HACCP · FDA-registered · Lab tested
DISTRIBUTION PARTNERSHIPS
Gyms and training studios
Nutrition retailers
Fitness coaches as resellers
SOCIAL PROOF
Growing fitness community
Influencer collaborations
Education-led content engine
08 FINANCIAL PROJECTIONS
PROJECTED REVENUE GROWTH
Revenue plan, FY2027 to FY2031 (₹ crore).
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FY2031 TARGET
₹75 CR
Fifth-year revenue plan
4-YEAR CAGR
≈ 181%
FY2027 → FY2031
GROWTH MULTIPLE
62×
On the FY2027 base
Forward-looking management estimates. Not audited or independently verified.
09 COMPETITIVE ADVANTAGE
WHY BRAINRUSH WINS
Imported-grade formulation standards at Indian pricing.
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BRAINRUSH
TYPICAL MASS BRANDS
IMPORTED PREMIUM
Clinically dosed formulas
Premium global ingredients
Third-party tested
Complete label transparency
Education-driven brand
Affordable premium pricing
Only BrainRush sits in both boxes: verified formulation quality and a price an Indian lifter buys monthly.
10 THE ASK
INVESTMENT OPPORTUNITY
Seed capital to fund inventory, demand generation and the next two SKUs.
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RAISING
₹25 LAKHS
FOR
7% EQUITY
IMPLIED POST-MONEY VALUATION
≈ ₹3.57 CRORE
Derived: ₹25 lakhs ÷ 7%. Instrument and terms open to discussion.
USE OF FUNDS
₹25 L
TOTAL RAISE
Inventory expansion
30%
₹7.50 L
Marketing
25%
₹6.25 L
Product development
15%
₹3.75 L
Team hiring
10%
₹2.50 L
Brand building
10%
₹2.50 L
Working capital
10%
₹2.50 L
Indicative allocation — final split to be agreed with investors at term sheet.
Over half the raise converts straight into inventory and demand — at a 68% D2C gross margin.
11 VISION
BUILDING INDIA'S�MOST TRUSTED�SPORTS NUTRITION BRAND
“Our vision is to build India's most trusted sports nutrition brand and become a global performance nutrition company.”
NEXT HORIZONS
Creatine
Whey protein
Performance supplements
Gym apparel
International markets
Fitness tech ecosystem
DOMINATE EVERY REP
zenoxinternational12@gmail.com · +91 81469 52988 · thebrainrush.com
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