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So you are running for Senate?

How to effectively campaign, and win, your race!

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Information gathered from FLPIRG Students, the Audubon Society, and my own experience!

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Key points:

  1. Craft your vision
  2. Set your goals
  3. Be visible!
  4. Play to your strengths

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  1. Craft your vision:
  • Synthesize your vision
  • 30 Second Elevator Pitch
    • Who you are
    • Your experience
    • What you want to do as Senator?
  • What are your campaign priorities?
    • This should be a DAY ONE know and easy for students to understand

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2. Setting Goals

  • Who do you need support from? Set numeric goals!
    • 170 people in traditional dorms
    • 120 in Nu
    • 150 in Omega
    • 170 in Sigma
    • 180 in West Lodge
  • How many people will you need to vote for you (51%)
  • Rule of Halves

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3. Make a Plan

  • Day to day, what are you going to do to hit your goals?
  • RECRUIT YOUR FRIENDS
  • Work backwards!

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Sample Plan

Monday

Tuesday

Wednesday

Thursday

Friday

Hang 170 posters on everyone's door

Knock on 30 doors and introduce yourself

Put 20 flyers around the dorm advertising for a meet and greet

Table outside the dorm for 1 hour and talk to 20 people

Host a meet and greet with 40 people attending in the lounge

Knock on 30 doors and introduce yourself

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Text 30 people you know in your dorm and tell them about yourself

Table outside the dorm for 1 hour and talk to 20 people

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Knock on 30 doors and introduce yourself

Remind people to vote by hanging 20 flyers around the dorm

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4. Visibility

  • USE POSITIVE MESSAGING
  • Stem your messaging from your vision
  • Saturate the complex
    • It take 3-5 times of repeating something for it to stick
  • Use different kinds of visibility

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Dos and Don’ts

  • Be yourself when promoting your message!
  • Play to your strengths
  • Put yourself out there!
  • Recruit your friends!!
  • STICK TO YOUR PLAN

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  • DON’T use negative campaign materials
  • DON’T do nothing!!

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Key points:

  • Craft your vision
  • Set your goals
  • Be visible!
  • Play to your strengths