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Content System

Step 1 - Identify your content pillars

Step 2 - Find inspiration: Bookmark your favourite influencer’s content (who post content around your content categories) to then review their content in more detail later.

Step 3 - Get organised: Save content into your content database

Step 4 - Schedule: Schedule content into a weekly content schedule (This should always be prepared a week in advance)

Step 5 - Write: Re-purpose the content to make it more unique, and in line with your message, audience, and tone of voice.

Step 6 - Post

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Step 1 - Content pillars

What 4 or 5 values (or content pillars) do you want to be known for?

For example, for me it’s:

Technology
B2B Lead generation
Mindset

Also - it’s worth noting that you can also post ‘random’ content, which might not tightly fit into one of you content pillars, but fits into you personal brand story.

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Step 2 - Find inspiration

Bookmark your favourite influencer’s content (who post content around your content categories) to then review their content in more detail later.

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Make sure to bookmark the specific URL link. For example on LinkedIn that would be the actual ‘posts’ page on their profile, rather than their LinkedIn profile, so they don’t think you’re stalking them!

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Step 3 - Get organised

Save your content influencer’s content into a database.

This is where you can save all of your favourite and most inspirational content.

There are 3 reasons for this:

Firstly, it helps you to create a consistent narrative within your messaging.
Secondly, it means you have a large database of content to help speed up your operations.
Old content can also help inspire and optimise future content.

Step 4 - Schedule

Schedule your content into a weekly content schedule (This should always be prepared a week in advance).

This is a place where you can plan and develop your writing. So rather than just copy and pasting your influencer’s content, take the time to flip that content into your own tone of voice and in line with your brand message.

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9 Content Ideas Hot topics: comment on the recent news and trends in your industry. How-to-post: break something down into a simple step-by-step process. Listicles: Top 8 copywriting tips… Top hacks: share your best productivity/efficiency boosting hacks. Motivation: what drives you in your professional/personal life? What are you passionate about? Achievements: share a goal you smashed, and break down the steps on how you achieved it Key learning: share wisdom you've picked up from a recent experience. A story from your personal life: funny or inspirational moment from your everyday life. Your struggles: talk about the barriers you've overcome. Be vulnerable!

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Weekly

Content Schedule

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Monday

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Tuesday

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Wednesday

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Thursday

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Friday

Unpopular opinion: Quitting is not for losers.

Knowing when to ‘quit’ (or ‘change direction’) should be seen as a sign of maturity.

Here’s why ⬇️

What’s likely to happen on your journey is you’ll do research.

The more research you do, the more data and wisdom you’ll gain.

And the more wisdom you gain will mean the probability of newer and better options presenting themself to you.

Essentially, the old you is slowly being replaced with the new you.

You’ll then be in a more mature position to decide on whether you should give up on something that might not be working as well as you had initially thought.

Or to focus on what may likely be a more lucrative direction.

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Saturday

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Sunday

Sunday walks are juice for the brain.

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Call to action

If you enjoyed this post, then I’d appreciate a click on the like button to let the algorithm know.

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P.S. - Looking to turbocharge your personal brand?

Check out Rocket’s free leadership online course to help you grow to the next level.

Find out more: https://tinyurl.com/y6phpfvx

P.P.S. - Also, did I mention it’s FREE!