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Stories Worth Sharing

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https://kingston.box.com/s/upk1yardkvv033yb1fe4mj4dmkgei21p

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Audience

18 - 25

“has grown up with Disney being a major player in many of their lives. They know what Disney is, and some might already be die-hard fans, but many might not realise how relevant Disney can be to their lives today.”

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Insight

  • Movies are more meaningful when watched with someone else
  • Disney will always be there for you no matter what or when
  • Disney+ has a GroupWatch feature that allows up to seven people to simultaneously watch and react to their content together.
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Idea

  • Coming together and creating new memories with one another through watching nostalgic Disney content
  • Stories are better when watched together
  • Stories come alive together

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Stories Worth Sharing

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Creative Challenge

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  • Celebrate Disney’s 100th Year
  • Create a multi platform campaign that appeals to 18-25 year olds
  • Engage the target audience to take them back to their childhood
  • Use nostalgia to drive the campaign

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Mockup Drawings

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Mockup Drawings

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Brand and Visual Identity

  • Disney is a brand that tells stories first and sells products second.
  • Famously known for their animated works
  • Purple - colour of nostalgia

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Brand and Visual Identity

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Executions and Mockups

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Radio Ad

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  • Immersive 3D sound
    • Left you hear Toy Story
    • Right you hear a battle from Star Wars
  • “No matter how far or how different you are to your friends, you can always settle on something to watch together. Recreate your favourite moments with your friends using the hashtag #StoriesWorthSharing to have the chance to try our GroupWatch”

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  • Teaser
    • “Together. Even when it’s virtual because stories are worth sharing”
    • Background sound
      • Two different sounds subtle

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PR Stunt

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  • To bring sharing your stories to life, a social event will occur where two strangers will be able to sit and watch a movie with someone across the world.
  • You are broadcasted live to the other person and you can see each other

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  • Social Media Moment: both of your reactions will be saved and you can participate in a competition to win a set amount of months free subscription for you and your friends to try out GroupWatch

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Iconic Image

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OOH

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OOH

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Twitter In Feed

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  • Teaser of still from animation video
  • Release short animation video
  • Call To Action + link

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Instagram Story

  • Strapline + Disney
    • With Swipe Up link on the story
  • Teaser Animation

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Digital Animation

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Tease 3s

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Long In Feed Animation 10s

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Shorter In Feed Animation 8s

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Storyboard Ad Idea

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Thank you