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Freshers:-

Arunima Sood

Chinmay Nagpal

Himani Panwar

Keshav Goyal

Vinayak Rai

May 2022

Intra ShARE Case Study

(Team 3)

Mentors:-

Jasleen Kaur Ahluwalia

Pratyush Jha

Pragya Rani Paliwal

DO WELL DO GOOD

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EXECUTIVE SUMMARY

Currently there are around 1700 cycles and 25 e-ricks that run in the campus and our solution ensures e-rick stands at every important node of the campus premises to make travelling between any two points convenient.
A Comparative study between E-bike, E-Ricks and Cycle (owned and rented) shows how the 4 modes as per user needs, convenience, cost, and the maximum distance they can travel are different.
The strategic market approach to campus market is through launch of mobile application and new e-bikes and campus cycles with integrating the already existing e-rick transport environment.
Ride booking of e-ricks, cycle, e-bike & the payments of any ride done by user is maintained through app.
Effective implementation and consistent service will encourage the students to rent cycles and bikes due to its cost effectiveness and use the app for booking e-rickshaws.
Partnerships with software development companies who shall build and manage the app used for booking rides and doing payment.
Partnerships with EV charging solution provider companies can help in building necessary charging infrastructure updated with latest technological innovations.
Business Model Canvas- Cost structure, Key Activities, Key Resources, Customer Relationship, Channels, Customer Segments, Value Propositions, Revenue Model, Key Partners.

Click to add text

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Currently there are around 1700 cycles and 25 e-ricks that run in the campus and our solution ensures e-rick stands at every important node of the campus premises to make travelling between any two points convenient.

Source: IBEF, SIAM, Maruti Suzuki Annual Report

Market in Campus

Scale of Demand and Supply

E-ricks -

There are a total 25 E-Rickshaws in the campus, generating a revenue of 1200 INR/Rickshaw.
Price of each E-Rickshaw to the driver is approximately 60,000 INR

Cycles -

There are a total of 1700(approximately) cycles in the campus Privately owned by Students and staff .
20% of the students on-campus currently own and use a cycle.
Each cycle costs approximately 5000 INR.

The e-rick stands can be distributed in 4 locations of the campus at LHC, MAC, CBRI-circle and Century Gate.
Total Number of students in IIT-R campus is 9,250

-locations of the e-rick stands

Service

80%

20%

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Source: Primary research

PERSONAL CYCLE

E-RICK

Readily available for use

Rs. 5,000 (Average)

No Limit

0 minutes

N/A

Easy to use, tiring over long distances

Available at hotspots

Rs. 10 per ride

No limit

5 minutes

12 hours

Convenient to travel

Availability

Cost

Maximum Distance travelled

Average Waiting Period before each ride

Maximum Battery Life

General Convenience

Comparative study between E-bike, E-Ricks and Cycle as per user needs and convenience.

E-BIKES

Available at stands

Rs.10, Rs.10, Rs. 5 (M,S,P)

60km

0(Instant pickup from stands)

10 hours

Very easy to use

CYCLE

Available at stands

Rs.5, Rs.5, Rs. 5 (M,S,P)

No Limit

0(Instant pickup from stands)

N/A

Tiring over long distances

CRITERIA

What is there in this for the e-rick drivers?

After being connected with this model, and booking rides through the app, the number of rides daily on an average, would significantly increase and hence leading to increased returns for the E-rick drivers.

Personal Cycle

E-Bikes

E-Ricks

Rental Cycles

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The strategic market approach to campus market is through launch of mobile application and new e-bikes and campus cycles with integrating the already existing e-rick transport environment

The mobile application developed in collaboration with a software company will help in integrating the three mode transportation model

Launch of mobile application

Integrate of the already existing 25 e-rickshaws in the campus in the model
These are booked through the mobile application

Integrating E-Ricks

There exists around 600 unused cycles across the campus.
They will repaired, repainted with a common color and attached with QR codes

Using renovated cycles

Around 350 E-bikes to be introduced in the campus, produced by EMU.
The charging stations will be set-up by one of leading companies in this field.

New E-Bikes

Initially 100 E-Bikes will be introduced in the campus, and gradually the number will be raised to 350 after analyzing the demand side.

Increasing the E-Bikes

Short Term

Mid Term

Long Term

Source: Analysis

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Ride booking of e-ricks, cycle, e-bike & the payments of any ride done by user is maintained through app

For creating an account in the app, user will have to maintain some security amount in the app.(Rs. 500)

The user can book any one of the three - e-rickshaw, cycle, and e-bike; at most 10 minutes before the ride.

User have to scan the QR code on cycle or on e-bike for starting & ending the ride

After each ride, money will be automatically deducted from the app wallet according to the time of the ride.

If the user is unable to pay for a ride due to low or insufficient balance, he will not be able to book another ride until he does the previous payment.

Security money will be deducted if the user does not return the cycle/e-bike in a day or if the condition of returned vehicle is not up to the mark.

The user will have to park the cycle/e-bike only on designated stands which can be located in the map displayed on the app. If the user wants to stop at a place which is not nearby any stand, he/she can pause the ride for which charges will be levied accordingly.

User can raise issues if they face any problem in doing payment or in using any of the three services.

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Effective implementation and consistent service will encourage the students to rent cycles and e-bikes use the app for booking e-rickshaws due to its cost effectiveness

Rs. 5 for first 20 minutes

Rs. 5 for next 20 minutes

Pause charges:- Rs. 5 for 30 minutes

Revenue and Pricing

CYCLES

E-RICKS

Per month:- Rs.1,20,000

Per month:- Rs.81,000

Rs. 10 for first 20 minutes

Rs. 10 for next 20 minutes

Pause charges:- Rs. 5 for 30 minutes

Per month:- Rs.24,69,000

Source: Analysis

E-BIKES

REVENUE

PRICING

Rs. 10 for every ride irrespective of distances

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We can have partnerships which shall build and manage our app used for booking rides and doing payment

Brands

Top-notch mobile applications for multiple platforms like iOS, Android, Xamarin, etc.

Application Type

Blue Rocket Inc

Peerbits

Openxcell

Expert in building remote app through dedicated outsourcing developers, designers and programmers

Onshore native iOS and Android development, Mobile payment and in-app purchase solutions

Development cost

Maintenance and hourly cost

Rs.15,60,000/-

Rs.19,50,000/-

Rs.29,00,000/-

Rs.780 - Rs.6240/hour

Rs.1,560/hour

Rs.11,700/hour

Source: Blue_Rocket OpenxCell Peerbits

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Partnerships with EV charging solution provider companies can help in building necessary charging infrastructure updated with latest technological innovations

Source: ev-charging-solution-providers-in-india

Company	Features	Comment
	Reduces risk related to electric safety through in- built protective systems Offers Annual Maintenance for their charger models	Can provide us with Electric vehicle charging infrastructure across campus
	Fast charging time and high energy density leading to low weight.	EV chargers provided are fast, low in weight and high energy density. It gives noise and pollution free connectivity.
	Wide output voltage from 40V-100V for charging any type of vehicle High efficiency of 95% ensuring optimized use of power	High efficiency modular power converter configuration allows easy field upgrades and maintenance.
	High power efficiency as well as multiple outputs and charging interface options. Can optimize the operating costs of public and commercial charging services.	Smart-charging infrastructure solutions combine EV charging and distributed energy resources to optimize charging service and energy efficiency.

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Business Model Canvas

Cost Structure

Cost of repairing of cycles
Production cost of e-bikes and installation of charging station
Hiring of workers for maintenance of both E-bikes and cycles

Key Resources

E-rickshaws already existing in the campus
E-bikes along with charging stations and stands
Cycles installed with QR codes
Integrated app for convenient use

Key Activities

Customer Relationship

Provision of choosing from three modes of transportation within the campus from a single application
Provision of E-bikes and cycles at a reasonable charge by time

Provision of the feature of raising issue faced by the customer in using any of three services.

Channels

Customer Segments

Revenue Model

UG students, PG students, PhD students, campus residents & staff in the IIT Roorkee campus.

Revenue earned by fixed charges(as per time) of using E-bikes and cycles.
A percentage of revenue earned by the E-Rickshaws

A common app for all the three mode of transportation

The app provides:-

Scanning QR codes and booking system for cycles and e-bikes
App wallet for easier payment
GPS tracking to ensure safety

Key Partners

Value propositions

Collaborating with companies for app development
Collaborating with already existing e-charging companies to help set-up charging stations across the campus
Allowing organized advertisements on the app, E-bikes and E-ricks.

Reusing cycles that have been discarded by previous owners and were only adding to the waste in the campus
Accessible environment friendly mode of transportation at a reasonable cost which can be afforded by everyone
E-rick drivers getting more number of rides per day

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Thank You!

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APPENDIX-1

REVENUE MODEL OF CYCLES

Total no. of cycles available(in working condition):- 600

Average cost of renovating one cycle (This includes

Changing tyres, repairing brakes and chain, polishing and painting etc.)

= Rs. 700

Hence total cost of renovating( One–Time Expenditure):- 600 * 700

= Rs. 4,20,000

Per Month (average) cost of maintenance and repairing = Rs. 50

Hence, total monthly expenditure on cycles:-50 *600= Rs 30,000

Usage Price:- Rs.10 for the first 30 minutes

Rs.5 for subsequent 30 minutes

Pause Charges: Rs. 5 for every 30 minutes

On an average, total number of rides per day:- 1000

Hence, revenue generated per day:- Rs. 5,000

Hence, revenue generated per month:- 5000 * 30 =Rs. 1,50,000

Net revenue generated per month through cycles:-

Rs. 1,50,000-Rs. 30,000 = Rs. 1,20,000

REVENUE MODEL OF E-RICKSHAWS

Current Scenario:-

On an average, number of travellers in one trip:- 3

Price charged per traveller per trip:-Rs 10

Hence, amount received in one trip:- Rs. 30

Number of trips made by one E-rick in a day:- 40

Revenue generated by one E-rick in a day through trips:-

Rs. 30 * 40 =Rs. 1200

Charging cost of one E-rick per day:- Rs. 50

Hence net revenue generated per day by one E-rick:-

Rs.1200- Rs.50=Rs. 1150

No. of rickshaws currently active in campus = 25

Total revenue generated through 25 E-ricks in a day:- Rs. 28,750

Total revenue generated through 25 E-ricks in a month:- Rs. 8,62,500

After explaining and discussing our model with E-rick drivers in campus,

we found out the number of rides could be significantly increased from 40 to

at least 50 per day if a proper system was in place.

After integrating with our app:-

Revenue generated by one E-rick through trips:- Rs. 30*50= Rs.1500

Charging cost:- Rs. 60

Net revenue generated by one E-rick per day:- Rs.1440

Commision paid to our firm = 7.5%:- Rs.108

Earning of E-rick driver per day:- Rs.1332

Total revenue generated per month:- Rs.1440*30*25= Rs.10,80,000

Net profit (For our Firm)= Rs. 81,000 per month

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APPENDIX-2

REVENUE MODEL OF E-BIKES

Obviously, Those E-bikes which are used, will not be used with full capacity, some will be used up by a 100% and some less than 50%.

Hence on an average, we can safely assume that in a day, all e-bikes will be used and upto 50% capacity.

Hence, per day on an average, an e-bike will be used for 50% of its capacity.

Now, e-bike can run for 60 km with a full charge.

So 50% usage of battery means it will run for 30km.

Number of rides in a day=30/1.2 =25 rides

Considering average speed as 15km/hr, this ride will take 5 minutes.

Hence, on an average we can say that 1 ride will generate a revenue of Rs.10 (as per our price stated above)

Now total no. of rides per day is 25*350=8750 rides

Revenue generated per day= Rs. 10* 8750 = Rs. 87500

Revenue generated per month= 30*Rs.87500

=Rs. 26,25,000

Cost of charging:-

According to our assumption, all E-bikes will have to be charged 50%.

Time taken to charge from 0 to 100%:- 6 hours

Hence, time taken to charge from 0 to 50%:- 3 hours

Power rating of an e-bike:- 0.96kWh

Non-domestic price of 1 unit (kWh) of electricity as per UPCL:- Rs. 5.15

Hence total cost of charging per day:- Rs. 5.15*0.96*3*350 = Rs. 5,191.2

Total cost of charging per month:- Rs 5,191.2 * 30 = Rs. 1,55,736

Hence net revenue per month:- Rs. 26,25,000- Rs. 1,55,736= Rs. 24,69,264

Source:https://driving.ca/column/motor-mouth/motor-mouth-how-many-ev-charging-stations-will-we-really-need

For every 10 e-bikes, 1 charging point is needed.

Total number of e-bikes:- 350

Hence, total number of charging ports required is:- 35

Assuming 15 surplus for heavy workload days, total number of charging points required :- 50

Number of stations we plan to build:- 4

Hence, number of ports per station:- 12.5

So, we will build two stations with 13 ports and two with 12 ports.

Cost of setting up 1 port:- Rs.50,000

Total Cost of setting up 50 ports:- 50 * Rs. 50,000

=Rs. 25,00,000

Estimation of the distance travelled by an e-vehicle on an average, Bhawan to LHC = 1.2 km.

Distances :-

RJB, RKB, RJB, CAUTLEY and GANGA to LHC = 0.850 km

KB, JWH, SB, SAC to LHC = 1.6km

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