Double Profits of Your Practice
1. How to do Networking
2. Mistakes you do in your sales pitching
3. Getting more business from existing clients
Agenda
1. You will be able to generate leads easily through networking
2. Your pitching methods will improve tremendously
3. Practical Strategic Clarity – More business from existing clients
Big Promise
MY JOURNEY ?
Help them to do in
What CAs could not do in 75 Years
1 YEAR
Biggest Personal Book Launch Event by CA (400+ People)
Chief Guest
DEPUTY CM Shri Dushyant Chautala Ji
CA Ishu Bansal
Sirsa, Haryana
1ST CA to launch his Book
Saraipalli Chatisgarh (Small Town)
CA Sachin Aggarwal
1ST CA to get 120+ People in Small Town
First Inning
Failed as an Entrepreneur
Within 5 Months 2.4X of Salary
CA Dipanshu Mutreja
New Delhi
Around 100 People
2 Full Days
INDIA+ DUBAI
No. 1 reason why CAs’ are unable to do sales
Not allowed to advertise
People already have existing CA’s
These are two biggest myths
If this is the truth, how come you got sales in the last few years ?
People are not happy with existing CA’s
People want better services
People want help outside of statutory requirements too
The “Root Cause” why you are not getting sales ?
Reaching New People
Get a Sales Meeting
You are unable to reach more people
Unable to Get Sales Meeting
Powerful network
Entry Point
Converting
into Sales
Unable to Convert
Conversion Science
Powerful Network
Situation
Biggest Output
Good part of my business comes without doing marketing
Family has No Network
No one to Guide
No one to Support
Network
Network of upper middle class plus high class people
Free Guidance
People introduce their decade old network
Middle Class Background
Define the Ideal Client
Step 1
Strategy to reach your
ideal client and people associated with Ideal Client
Step 2
Generate Massive Value for Ideal Client and People associated with Ideal Client
Step 3
How to Network
Ask for Help
(Specific Referral) from people associated with ideal client or directly from your ideal client
Step 4
Generate More Value for Winning Network
Step 5
How to Network
ENTRY POINTS
Consider you are meeting someone to whom you can convert it into a client
�
How much confident you are on the scale of 1 – 10?
I CALL THESE GAPS
Door is locked you want to send some stuff in the door? What you will Do?
Solution is
IF You will be able to do these 2 things will you be able to get the entry?
2. Utilize the Gap
1. Find a Gap
ENTRY POINTS
( Jugaad)
He is a master of entry points
WHAT ARE ENTRY POINTS
Entry Points Mean
You know the gap which you can talk about in a conversation and can create a potential chance to convert the conversation into a sales meeting
Your Fears and Your Judgements
It is all Bullshit
(Specially about yourself)
REAL PROBLEM IS THAT
You are not the master of ENTRY POINTS
CA
2-3 Years
1 Crore
+ Turnover
EXAMPLES
ENTRY POINTS
CA (2-3 Years)
1 Question
(Founders
BLOCKCHAIN)
90% Chance they are doing this mistake
CA
Exporters Client
Is your GST Refund stuck with the department?
CA
Loans
Do you want an unsecured loan at 9% - 10%
CA
CA
Compliances
Does your client complains that they do not get input on time?
(Tier 3 City)
Compliances
CA
Have you every reviewed the work of your Accountant and Chartered Accountant?
Compliances
We Help MSMEs to bring the financial system into automation modeso that they can generate reports and save money on regular basis
1
2
3
4
5
6
Write down your entry points
Exercise
Conversion Science
If I will ask you why you are unable to charge high?
1. People work at a lesser price in the market
2. I am not good at negotiation
3. I am from small town
4. People do not want to spend more on accounting service
5. And many more reasons….
Belief me all this thing is bullshit
Truth
You do not know how to charge high
1. Customer Ask
2. Customer Feel
Apki Ukaad Kitni haa?
Solutions Does not inspire
customer to buy!!!
2 Core Challenges of Sales
Customer Ask
Solution
Authority Building
Apki Ukaad Kitni haa?
Customer Feel
Solution
Work on Context
Solutions Does not inspire customer to buy!!!
Getting Business from existing clients
Deep Discussion