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Lesson

Headlines & Power Words

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Licensing & Attribution

Open Source Philosophy - I have come to realize that I’m really not competing with other teachers. Maybe I have some local competition, but in reality, if a student is not coming to my class or my school, then I’m not competing with other teachers in any way… If you work more than a District away, then we really are not competitors. Let's Share... Collaborate... Help each other... I, and you, may have sweat blood and tears developing a lesson plan, a lab, or presentation… There is an ENORMOUS unpaid value there… I get that… I don’t begrudge teachers who are trying to sell their collateral… I’m just saying that is not what I’m going to do. But that is my plan. I’m going to share virtually everything I develop. Join Me!!! See More

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Objective, Overview, & Introduction

A LinkedIn headline is the section at the top of your LinkedIn user's profile where you can describe what you do in 120 characters or less. This brief description appears next to your name in search results. It should entice readers to click your profile to learn more about your experience and background.
In this Lab, you are going to learn about how to write a good LinkedIn Headline. To do that we are going to learn about Power Words.
What are "Power Words"?

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What You Will Know...

Prior Knowledge & Certifications

Basic understanding of how to use Social Media
Have new LinkedIn Account

What You Will Know & Be Able To Do

Understand how to write a LinkedIn Headline
Show good and bad Headline Examples
Create a strong and compelling Headline

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How You Will Be Measured

You will submit your LinkedIn profile for review and constructive critique
Your Headline Brainstorming Document will be reviewed, including your 2-5 candidate versions of your Headline
Your “Headline” and “About” text will be reviewed and checked against your professional goals and skills

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Essential Questions

How does a strong and compelling LinkedIn Headline promote your personal brand and expand the reach of your network?
How do I find "Power Words" related to me?

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Resources & Materials Needed

PC, Laptop or Other device to access sites & applications specified by your Instructor
Each lesson will have specific items needed to complete the labs and tasks
A LinkedIn Account

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New Words or Concepts...

LinkedIn Headline
Power Words
Compelling Skills
Active Words (Verbs)

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Prerequisite or Pre-Quiz...

This is not a graded Quiz… It’s to help me and you understand what you already know, and where you may need to focus...

Link to prerequisite work, videos or links
Link to Pre-Quiz

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Headline & Power Words

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In this lesson we are going to focus on your LinkedIn "Headline", it is the first of the 4 key sections of a LinkedIn Profile. Your Headline is the short, 120 characters description, that everyone sees first... And it show up everywhere.

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Headline & Power Words - Overview and Introduction

A LinkedIn headline is the section at the top of your LinkedIn user's profile where you can describe what you do in 120 characters or less. This brief description appears next to your name in search results. It should entice readers to click your profile to learn more about your experience and background.

You are going to learn about how to write a good LinkedIn Headline. To do that we are going to learn about Power Words.
What are "Power Words"?

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Headline

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A Headline is all About Promoting Yourself

Your LinkedIn Headline, is really about using the right words in the 120 characters you have to promote yourself.

What words describe your professional experience?
Drop some "breadcrumbs" about what you do and who you are

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We can change our Headline any time, but let's do it right...

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Don't waste the 120 characters

Your Headline should be way more than your name, and current job or school... It should be your "Elevator Pitch".

What is an Elevator Pitch?

"A succinct and persuasive sales pitch"

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Don't waste the 120 characters

Your headline is what people see over and over.
Make sure it communicates the right message to your target audience.
When someone looks at your profile, the first text they see is your name and headline.

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Don't waste the 120 characters

You have 120 characters to use with your Headline. This is where you fill it with keywords of the Job or career you want. Headlines are searched by bots and other employer tools...

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Key Words / Power Words

Remember, this is your "Elevator Pitch". �You just have a minute, maybe a few �seconds to catch someone's attention.

The more Key Words / Power Words you can�add appropriately, the better.
Don't just stick them in, but rather make them fit your narrative... the "story" you are trying to tell in the 120 words...
95% of recruiters use LinkedIn to search for candidates.
If your headline is not optimized, it's possible that you're missing out on job opportunities.
If you are looking for a job or want to connect with a specific organization, use keywords from that industry.

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LEARNING: Take 10-15 min and read the following 3 articles

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You want the next opportunity to find you...

Action Verbs show you doing something, �making a positive change or demonstrating �a skill.
You want the next opportunity to find you... and it finds you because you have included Power Words as keywords in your LinkedIn Headline and About summary.
These power words or important keywords help you stand out from the crowd.
They help you better communicate your value and improve your personal brand.

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Power words fall into about 4 categories

Words That Show Change:
Words That Show Results:
Words That Show How You Work With People:
Words That Show You Have Managerial & Leadership Skills:

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Words That Show Change:

Include power words such as accelerated, advocated and built. Future employers or connections are going to care how you affected Change in your current organization.
Are you in the leadership of a school or club?
Did you affect any positive changes?
Think about groups, clubs, charities, organizations you are part of and what positive changes you have made.
Think of "change" related power words.�
Be sure to include: In your “Summary of Skills” demonstrate your willingness to self-learn in order to problem solve and collaborate more effectively. In the “Knowledge and Achievements” section of your resume, list the relevant courses, credentials and informal learning you’ve taken on outside higher education and mandatory training.

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Words That Show Change: (cont)

Think of "Change" related power words.�
Be sure to include: In your “Summary of Skills” demonstrate your willingness to self-learn in order to problem solve and collaborate more effectively.
In the “Knowledge and Achievements” section of your resume, list the relevant courses, credentials and informal learning you’ve taken on outside higher education and mandatory training.

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Words That Show Results:

Include power words such as awarded, completed, saved and decreased. Again, think of the different organizations you are part of.
Did you help your current job save any money? How? Did you help at a charity? What were the positive outcomes?

Because of you there were # of meals served.
Because of you there was $$ saved.
You helped # of tutored students pass the next test...
Because of you, and a plan to change the way closing cleanup was done, you helped save 15 of minutes for the restaurant closing process...

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Words That Show Results: (cont)

Think of things that got better or positively changed because of you.
Be sure to include: A challenge you faced, the solution incorporated and the impact of your problem-solving ability.
Be sure to include: Concise statements that replace clichés like “proven sales professional” with quantified statements like “Increased sales by $300,000 in my region” and “Exceeded quota by 152% over 5 years.”

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Words That Show How You Work With People:

Include power words such as brokered, coached and collaborated. This is all about teamwork. Future employers want to know how well you can work in or lead a team. Was there a positive change because you help in a team? Have you coached, tutored, taught, collaborated, lead teams?�
Be sure to include: An example where you brought a team together, or where you and your team worked together to exceed expectations.

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Words That Show You Have Managerial & Leadership Skills:

Include power words such as anticipated, avoided and controlled. This is all about how you manage projects, people and activities. Because of you management skills, did good things happen, or were bad things avoided? �
Be sure to include: A time when your leadership made a significant impact; show where the problem started and the end result was driven by your efforts.

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Hot Verbs

The study showed that just as the hot verbs divided into two categories. How and What each category had two sub-categories. "What' verbs were 57% about Change and 43% about Results "How verbs divided evenly between People and Managerial skills. Check the verb mix on your resume, then look at the 101 winning words listed next…

Written by: Donna Svei.

AvidCareerist.com �Donna writes executive resumes and Linkedin profiles. LinkedIn.com/in/donnasvei/

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Source: https://www.avidcareerist.com/2014/01/20/101-proven-power-words-for-executive-resumes-infographic/

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Power Words

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Hot Verbs

The study showed that just as the hot verbs divided into two categories. How and What each category had two sub-categories. "What' verbs were 57% about Change and 43% about Results "How verbs divided evenly between People and Managerial skills. Check the verb mix on your resume, then look at the 101 winning words listed below! Result What accelerated, advocated, built centralized, changed, cleared, converted, defended, defined, eliminated, escalated, established, exited, expanded, formed, fostered, founded, generated, institutionalized, integrated initiated, introduced invented invested, launched, opened, packaged, pioneered positioned, procured, proved reduced, renewed, shifted simplified, sourced, standardized, started, systematized tightened, turned awarded, completed, decreased, exceeded, increased delivered differentiated, doubled, earned, executed, gained, grew, met, monetized, netted, optimized, patented, performed, produced progressed, promoted, received recognized, recruited resulted, retained, saved, secured, selected, sold, solved, won people MANAGERIAL How

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"What" Verbs

Result What awarded, completed, decreased, exceeded, increased delivered differentiated, doubled, earned, executed, gained, grew, met, monetized, netted, optimized, patented, performed, produced progressed, promoted, received recognized, recruited resulted, retained, saved, secured, selected, sold, solved, won people MANAGERIAL How brokered, coached, collaborated, contributed, convened, cultivated, engaged, facilitated led, negotiated, partnered, presented, represented, served anticipated, avoided, controlled, ensured, evaluated, focused, highlighted, identified investigated, monitored, prevented, prontized, protected, reviewed, specified

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Hot Verbs

Results Verbs:�awarded, completed, decreased, exceeded, increased delivered differentiated, doubled, earned, executed, gained, grew, met, monetized, netted, optimized, patented, performed, produced progressed, promoted, received recognized, recruited resulted, retained, saved, secured, selected, sold, solved, won

Change Verbs:�accelerated, advocated, built centralized, changed, cleared, converted, defended, defined, eliminated, escalated, established, exited, expanded, formed, fostered, founded, generated, institutionalized, integrated initiated, introduced invented invested, launched, opened, packaged, pioneered positioned, procured, proved reduced, renewed, shifted simplified, sourced, standardized, started, systematized tightened, turned

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Hot Verbs

People Verbs:�brokered, coached, collaborated, contributed, convened, cultivated, engaged, facilitated led, negotiated, partnered, presented, represented, served

Managerial Verbs:�anticipated, avoided, controlled, ensured, evaluated, focused, highlighted, identified investigated, monitored, prevented, prontized, protected, reviewed, specified

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This is not a complete list. See if you can find more lists. Send them to TopClown@STEAMClown.org

Think about your skill set and experiences, & see how you can describe them using action verbs like these.

Accomplished
Achieved
Adapted
Arranged
Attained
Built
Captured
Commandeered
Completed
Converted
Crafted
Created
Cut
Delivered
Demonstrated
Designed
Developed

Devised
Directed
Distributed
Doubled
Drove
Earned
Eliminated
Encouraged
Enforced
Engineered
Ensured
Established
Expanded
Expedited
Founded
Generated
Guided

Identified
Implemented
Improved
Improvised
Increased
Initiated
Inspired
Installed
Instigated
Instructed
Interpreted
Introduced
Launched
Led
Liaised
Modernized
Motivated

Negotiated
Organized
Promoted
Redesigned
Revitalized
Started
Streamlined
Strengthened
Structured
Supervised
Transformed
Uncovered
Widened
Won

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Highlight Your Accomplishments With Power Words:

Don't say you are an expert, but rather prove that you are by showing your work... show, describe, point to things you have done...
If you have some portfolio content, point of reference that. You headline is the perfect place to slip in a key accomplishment.
If you have any awards or certificate or special training, this is a good place to add it as a keyword phrase...
If you are in any organizations, charity groups, won any awards, again, the Headline is a place to talk about it in a Keyword phrase format.

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We will see where you can expand on these more later, but getting them worked into your Headline is awesome.

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What is in my current Headline? What are my goals? I wanted to communicate a few key ideas:

What my current Job is "Mechatronics Engineering Instructor"
Something fun to spark imagination of what my class is like (aka: Fire Breathing Robots)
I wanted to communicate that the school is a "Public High School", not a Private school
Then I sneaked in that I was "2019 Teacher of the Year"
I also communicated that I'm active in education conferences, and have been a
"Workshop Instructor & Speaker"

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Let's Find Your Power Words

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Let's look at some Linkedin Headline Examples

Then write down a list of words and phrases that apply to us

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Write Your Own List Of Power Words

For your "Headline"

Take note of the different styles and format in the examples
Write short 3-5 sentence fragments with a power word and how it applies to you.
Use 3-5 power words

For your "About Summary"

Don't just stop with your Headline. Write some complete sentences in a "story" format that describe your skills, leadership attributes, team work attributes, problem solving attributes.
Write short 3-5 complete sentence as a "story" with a power word and how it applies to you.

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Source: https://scalar.usc.edu/works/artificial-intelligence-1/media/ai-cloud

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Headline or About is not optimized?

… It's possible that you're missing out on job opportunities.

If you are looking for a job or want to connect with a specific organization, use keywords from that industry.

Add Key Words / Power Words Appropriately
Don't just stick them in, but rather make them fit your narrative...
The "Story" you are trying to tell in your Headline is 120 characters, and the "About" section is a 2000 characters story.
95% of recruiters and hiring managers use LinkedIn to search for candidates.

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Who is Your Audience? Write To Them:

Think about your audience.

You are writing your Headline for them. Highlight the skills you want to show them you have.
Describe what you do... or if you don't do it yet, but want to describe you want to be... "Aspiring Aeronautical Engineer, with keyword skills in..."

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Be sure to proof read!!! Your chance to prove your communication skills are well above average disappears about two seconds after a recruiter sees a typo in your cover letter, resume or LinkedIn profile.

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Do You Provide Value?

You always want to show a future employer that you can add value. The best way is to highlight where you have added value in the past. You may not have lots of work experience, but maybe you have done something to save money at your current job. Maybe you recommended that they change some process that saved the company time or money...

Even working in "Fast Food" can be turned into a skill... most future employers will not really care that you worked at Jack in the Box, but they might be interested that you have a skill like being, "Recognized for Inventory Management in Stressful Fast Food Industry"

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Maybe you have a unique skill?

Can you speak another language?
Have you tutored someone in Math?
Have you worked as a summer camp counselor?
Do you walk cats for money?

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"Self Employed Cat Walking Entrepreneur"

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Highlight Your Accomplishments:

Don't say you are an expert, but rather prove your work...

Show, point to things you have done...
If you have some portfolio content, point to, or reference it.
You headline is the perfect place to slip in a key accomplishment.

If you have any awards or certificate or special training, this is a good place to add it as a keyword phrase...

We will see where you can expand on these more later, but getting them worked into your Headline is awesome.

If you are in any organizations, charity groups, won any awards, again, the Headline is a place to talk about it in a Keyword phrase format.

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Too Many Things To Tell About Yourself?

Don't worry if you created too many descriptive sentence about yourself.

The next "story" you will tell is the LinkedIn "About" section, and you will have much more space to tell your story.
You can use these power word sentence fragments to make that a great story.

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Summary

You should have a "First Draft" of your headline and a start on your "About Summary" story

Dig Deeper:

Here are some great links to explore and see some great examples of LinkedIn Headlines.

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Thank You…

Questions?

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If you are in one of my classes, you can probably send / post questions in:

STEAM Clown’s Homepage (look at "Units")
Link from my Mechatronics Engineering Google Sites Page

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Reference Slides

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Education Standards

California's 2013 CTE Standards
Next Generation Science Standards
California Math Common Core Standards
California English Common Core Standards
California History-Social Science Standards
California English Language Development Standards
Next Generation Science Standards (1)
California's 2013 CTE Standards (2)
Related Instructional Objectives (SWBAT...)

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Appendix

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Appendix : Primary Sources & Attribution for Material Used

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<Add Your Logo and Attribution here>

Much of this interpretation is primarily the Intellectual Property of Jim Burnham, Top STEAM Clown, at STEAMClown.org
My best attempt to properly attribute, or reference any other sources or work I have used are listed below. This presentation and content is distributed under the Creative Commons License and the The programming code found in this presentation or linked to on my Github site is distributed under the GPL and EUPL:

Creative Commons License CC-BY-NC-SA 4.0
GNU General Public License v3.0
European Union Public Licence EUPL 1.2 or later

https://www.programmingelectronics.com/tutorial-13-how-to-use-arrays-with-arduino/

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Image Reference & Sources

Profiles from Public Linkedin accounts
https://scalar.usc.edu/works/artificial-intelligence-1/media/ai-cloud
https://www.avidcareerist.com/2014/01/20/101-proven-power-words-for-executive-resumes-infographic/

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What To Fix, Add, Or Change

Presentation Planning:

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