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DIGITAL MARKETING STRATEGY

AMAR SHINDOOK

Presenter

Shraman Roy Choudhury

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CONTENTS

Introduction

1. Business/ Niche Selection

2. SEO Audit & Strategy

3. Google Ads Strategy

4. Meta Ads (Facebook & Instagram Ads)

5. Organic SMO Strategy

Business Overview

Campaign Overview

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INTRODUCTION

Current presentation serves the purpose of conducting a business analysis of Amar Shindook, which is a handmade jewelry brand located in Kolkata. Aspects such as strengths and weaknesses of the firm along with opportunities and threats facing the firm have been evaluated. Moreover, based on the assessment of the target audience segments and suitable keywords strategies have been formed for improving its SEO and Advertising performance. All these strategies will contribute to the improvement in the business performance and brand awareness of the brand.

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COMPANY

OVERVIEW

The dream of the founder of Amar Shindook behind the foundation of the company have been to provide customers with high quality yet affordable hand made jewelry. This dream of the founder of the company have been fueled by the motivation to contribute to the upliftment of women artisans by providing them with a platform to showcase their work. Wide range of jewelry options are available at Amar Shindook for the customers which is categories based on jewelry types and techniques used for manufacturing them.

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PRODUCT GALLERY

Necklace

Finger Ring

Turkmeni

Necklace

Earring and Necklace Set

AFGHANI

CLAY

BANGLE

DOKRA

FABRIC

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The key business challenges facing Amar Shindook are:

  • Poor Online Presence
  • Low sales
  • Lack of proper social media presence
  • Fierce Competition in the Market
  • Lack of Proper implementation of SEO components in the website.
  • Absence of paid marketing strategies.
  • Poor Domain Authority and low keyword ranking.

BUSINESS CHALLENGES

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CAMPAIGN OVERVIEW

CAMPAIGN OBJECTIVES

This presentation provides overview of the complete SEO audit and Digital marketing Strategy for Amar Shindook. The key components of the Campaign are presented below:

Objectives of the DM Campaign of Amar Shindook are:

  • To Improve Digital Presence of the brand
  • To enhance Brand Growth
  • To increase sales
  • To generate leads

Amar Shindook DM Campaign

SEO Audit

Keyword Research

SEO Strategy

Google Ads Strategy

Meta Ads Strategy

Organic SMO Strategy

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TARGET AUDIENCE SEGMENTATION

DEMOGRAPHICS

PSYCHOGRAPHIC

GEOGRAPHIC

  • Age: 18-65+
  • Gender: Male & Female
  • Income Level: 4 L/ Annum- 50 Lakh/ Annum
  • Customers preferring frequent online purchases
  • Customers preferring high quality jewellery items
  • Customers buying jewellery online
  • Customers looking for affordable jewelleries online
  • Customers looking for handmade jewelleries online
  • Preference towards eco-friendly jewelleries
  • Willingness to contribute to women empowerment
  • Across India
  • Specifically the customers living in Kolkata or different parts of West Bengal

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BUSINESS/NICHE SELECTION

Company Website

    • There have been very low number of organic visits to the website of Amar Shindook in the last month.
    • Apart from India traffic have been generated from the UK, USA, Australia and Pakistan.
    • Key source of website traffic have been the collection section of the website.
    • The fabric jewelry section accounted for the highest level of organic visits.

Analysis of the Current Digital Presence of Amar Shindook

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ANALYSIS OF THE BRAND WEBSITE

    • There have been a total of 102 organic visits to the website of Amar Shindook.
    • No paid traffic have been encountered.

Organic/ Paid

    • Majority of the traffic have been generated through direct website visits.
    • Number of direct visitors is significantly high compared to organic visits.

Key Traffic Source

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PRESENCE IN SOCIAL MEDIA

Currently there are two social media pages of Amar Shindook in Facebook and Instagram. The stats of the pages are as follows:

Facebook

Likes: 340

Followers: 352

Instagram

Followers: 319

Such low number of followers indicates the necessity of increasing customer engagement with these pages.

Analysis of the Current Digital Presence of Amar Shindook

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ON-PAGE SEO AUDIT

Off Page SEO Audit

Page Loading Speed: Mobile: 2.7s Desktop: 0.8s

Mobile Friendliness: Mobile Friendly

SSL: SSL Certified by Google Trust Services

Indexing: Total 368 Page Indexed

Website SEO Audit

MOBILE

DESKTOP

On Page SEO

Content Structure: Plagiarized Content

Robot.txt: Absent

H1 Tag: Absent

Schema: 2 Schemas Present

External Link: Present

Internal Link: Present

Image Alt Text: Alt Text missing of 6 images

Meta Description: Present

Header Tags: 6 H2 Tag, 33 H3 Tag

Internal Links: 119

External Links: 52

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OFF-PAGE SEO AUDIT

Off-Page SEO Audit

Backlink Profile: 69 Backlinks

DA: 10

PA: 21

Anchor Texts: Various Anchor Texts Present with No Follow Links

Spam Score: 1%

Source: Big Metrics Chrome Extension

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LOACL SEO AUDIT

Local SEO Audit

Google Business Profile: Absent

Citations: Only one Citation in Silicon India

Reviews: Only in Scam Advisor

Local Events: Amar Shindook also participates in offline events which can be a good source of improving consumer awareness.

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Current Keyword Rankings

The keywords for which Amar Shindook ranked best in SERP were such as:

    • Porosh Pathor
    • Ceramic Jewellery
    • Naga Jewellery

On the other hand, the keywords with the highest search volume were such as:

    • Fabric Jewellery
    • Naga Jewellery
    • Dokra Jewellery

It is essential to focus on the keywords with both high volume and better ranking.

KEYWORD RANKING

KEYWORD

VOLUME

POSITION

FABRIC JEWELLERY

1,800

12

NAGA JEWELLERY

1000

9

NAGA JEWELRY

1,000

20

DOKRA JEWELLERY

1,300

12

JUTE JEWELLERY

720

9

CERAMIC JEWELLERY

590

8

MIRROR JEWELLERY

880

11

MIRROR WORK JEWELLERY

480

15

MRROR WORK NECKLACE

150

11

HANDMADE CLAY JEWELLERY

590

17

JUTE SIDE BAGS

320

20

TANJORE JEWELLERY

210

9

POROSH PATHOR

170

6

KOLKATA THEME

140

9

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KEYWORD GAPS

COMPETITORS

AASHIRS

LOOK AND ADORN

MADE IN NAGALAND

KEYWORDS

Handmade fabric jewellery

Ecofriendly jewelry

Made in Nagaland

Fabric earrings

Unique handmade jewelry designs

Naga traditional necklace

Fabric handmade jewellery

Afghani pendant

Naga handicrafts

Earring with stone

Blue fabric earrings

Nagaland handicrafts

Fabric handmade jewelry

Dokra jewelry

Angami traditional necklace

Handmade fabric jewelry

Handmade naga traditional jewellery

Handmade textile jewelllery

Nagaland necklace

Fabric handmade jewellery

Naga necklace

Earring with stones

Nagaland earrings

Stone earrings

Naga store

Brass jewellery

Nagaland online shopping

Black and white bead necklace

Nagas jewelry

Boho fabric earrings

Cloth earrings

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KEYWORD MAPPING

HOME PAGE

PRODUCT CATEGORY/ COLLECTION PAGE

BLOG PAGE

  • Ecofriendly jewelry
  • Unique handmade jewelry designs
  • Handmade naga traditional jewellery
  • Handmade textile jewelllery
  • Handmade fabric jewellery

  • Fabric earrings
  • Earring with stone
  • Stone earrings
  • Brass jewellery
  • Boho fabric earrings
  • Cloth earrings
  • Dokra jewelry
  • Afghani pendant
  • Blue fabric earrings
  • Nagaland necklace
  • Naga necklace
  • Nagaland earrings

  • Unique handmade jewelry designs
  • Nagaland online shopping

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COMPETITION ANALYSIS- COMPETITOR ANALYSIS

Company Name

Company URL

Competitors

 

Non-Technical

Technical

Positives

Negatives

Positives

Negatives

AASHIRS

Products are displayed in the home page along with the prices

Contact information cannot be seen in the home page

Website is differentiated into different webpages

Absence of a map in the home page

 

 

Client reviews are included in the home page of the website

 

H1 tag, canonical tag, robots tag, and meta description are present.

Call to action not present

 

 

Details of the background of the website and the jwellries are provided in the home page

 

External and internal links are available

Single language information available

 

 

Traditional aspects of the handmade jwelries are mentioned in the home page of the website

 

Fast Loading Speed

Lower number of external links

 

 

High quality media have been used

 

Proper format of robots tag is used

Low keyword density

 

 

Attractive website format for improving customer experience

 

 

Website URL is not optimized

 

 

 

 

 

Absence of FAQs

 

 

 

 

 

 

Look and Adorn

Visually attractive website

Scrolling expoerience of the website is not good

URL is optimized

Map is not provided of the physical store

 

 

Interactive website with high quality visuals

Proper description of the products such as price of the Jwellery items are not mentioned with the prouducts in the home page

Fast Loading Speed

Language information not found

 

 

Description of the jwellery is provided in the home page of the website

 

Optimized URL

Robots tag is not in right format

 

 

Some FAQs provided

 

Proper title is present

Meta description is too long

 

 

Contact information is provided in the home page of the website

 

External and internal links are present

Call to action not included

 

 

Multiple social media pages are included

 

Canonical tag and robots tag are present

 

 

 

Good keyword density

 

Website is categorized into different webpages

 

 

 

 

 

 

 

Look and Adorn

Fast loading speed

Only a single mode of contact is available

Optimized URL

H1 tag is not properly optimized

 

 

Attractive website with highquality media

No FAQ is present

Website segmented into different categories

Map of the store location is not included

 

 

Proper product description with prices are provided in the home page

 

URL of the website pages for different categories are optimized properly

Single language information present

 

 

Csutomer reviews are provided

 

Effective meta description

 

 

 

Contact information is provided in the home page

 

Different social media pages are included in the home page

 

 

 

 

 

Proper format of robots tag used

 

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COMPETITION ANALYSIS- COMPARISION WITH AMAR SHINDOOK

Company Name

Company URL

Target Jwellery Store

 

Areas of Improvement

 

Non-Technical

Technical

Focus Keyword

Positives

Negatives

Positives

Negatives

AMAR SHINDOOK

Hand Made Jewelry

Products are differentiated into different categories

Store Location is not provided in the website home page

Fast Loading Speed

H1 tag, robots tag, hreflang tag and Meta Descriptions are not available

Number of Hyperlinks can be increased within content.

 

Best Handmade Jwellry in Kolkata

Interactive website with high quality visuals

Customer reviews are absent

Internal and External links are present

Absence of call to action

Number of social media pages need to be increased

 

 

Webpages are differentiated into different webpages for providing different information

Price of the Products are not mentioned with the products displayed in the home page

URL is optimized

Low keyword density

Keyword density needs to be increased

 

 

Contact information available in the home page.

 

High quality media have been used

Absence of FAQs

Call to action options are required to be added

 

 

Two social media pages are available in the home page.

 

Proper format of robots tag is used

 

Location of the offline store is required to be provided along with a map.

 

 

 

 

 

 

Traditional and cultural relevance of the jewelries are required to be mentioned for influencing customers positively

 

 

 

 

 

 

Need to include H1 tags consisting of focus keyword "Hand made jewelry" for improving search engine ranking

 

 

 

 

 

 

Customer reviews are needed to be included in the homepage for improving the confidence of the visiting customers

 

 

 

 

 

 

Some FAQs can be included in the homepage of the website for addressing the common questions of the customers

 

 

 

 

 

 

Short and effective meta description is required to be included for improving search engine optimization

 

 

 

 

 

 

Effective robots tag and H1 tags are required to be included in the website

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CLASSIFICATION BY KEYWORD GAP TYPE

KEYWORD TYPE

KEYWORD

SHORT TRAIL

Fabric earrings

Stone earrings

Brass jewellery

Cloth earrings

Afghani pendant

Dokra jewelry

Made in Nagaland

Nagaland handicrafts

Nagaland necklace

LONG TRAIL

Handmade fabric jewellery

Handmade textile jewelllery

Black and white bead necklace

Boho fabric earrings

Unique handmade jewelry designs

Handmade naga traditional jewellery

Angami traditional necklace

LOCAL KEYWORD

Handmade fabric jewellery in Kolkata

Stone earrings in Kolkata

Afghani pendant near me

Boho fabric earrings in Kolkata

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CATEGORIZATION OF KEYWORDS BASED ON INTENT

KEYWORD TYPE

KEYWORD

INFORMATIONAL

Fabric earrings

Naga necklace

Brass jewellery

Dokra jewelry

Afghani pendant

Boho fabric earrings

Handmade textile jewelllery

Nagaland earrings

Unique handmade jewelry designs

TRANSACTIONAL

Nagaland online shopping

Naga store

Naga handicrafts

Stone earrings

Angami traditional necklace

Cloth earrings

Nagaland necklace

NAVIGATIONAL

Blue fabric earrings

Fabric handmade jewellery

Nagas jewelry

Earring with stones

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O

T

S

W

    • High quality jewellery
    • Affordable pricing
    • Concern for Women empowerment
    • Omnichannel Presence
    • Poor social media presence
    • Low website traffic
    • Poor SEO components in website
    • Dependence on organic growth
    • Lack of Proper Local SEO
    • Improvement of SEO performance
    • Enhancement of SMM
    • Indulge in Paid Marketing
    • Fierce market competition
    • Poor marketing performance
    • Poor brand awareness

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

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The overview of the SEO Solutions Strategy have been presented in the above figure. Detailed overview of the SEO strategies have been provided in the following slides.

PRIORITY BASED ACTION PLAN

SEO SOLUTIONS STRATEGY

Current Situation Assessment

  • SEO Audit
  • Competitor Analysis

Defining SEO Objectives

  • SMART Goal Formulation
  • Prioritization of objectives

SEO Plan Formation

  • Technical SEO
  • Content Optimization
  • On-Page SEO
  • Off-Page SEO
  • Content Strategy

SEO Performance Monitoring

  • Assessment
  • Communication

Continuous Improvement

  • Assessment of Results
  • Improvements based on outcomes

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CURRENT SITUATION ASSESSMENT

Negative Attributes

Technical

Non-Technical

H1 tag not present

Keyword Inconsistency

Missing Image alt attributes

Low text content

High Page loading time in Mobiles

Weak backlink activity

Non clickable email address

Poor Social Presence

Robots tag absent

Lack of external engagement

hreflang Tags absent

Facebook pixel not present

Lack of local business schema

Low Domain authority (10)

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SMART GOALS

Specific

Measurable

Achievable

Relevant

Time-bound

Include H1 tag

Based on suitability of the tag

Through incorporation of suitable keywords

Improves SERP ranking

1 day

Include Image alt attributes

Checking all the image alt texts

Include alt texts based on image details

Helps bots while crawling

2 weeks

Optimize website for better page speed

Through assessment of page loading speed in mobile

Optimizing resources such as images

Improves consumer experience

3 weeks

Include robots tag

Through page assessment

Incorporation of suitable robots tag

Improves crawling performance of bots

2 weeks

Improve Domain Authority

Through assessment of DA score

Through backlink building

Enhanced DA improves SERP Ranking and Customer confidence

4 weeks

Improve social media presence

Through assessment of engagement level in Facebook and Instagram

By making timely engaging posts and interacting with customers

Enhances customer engagement and brand awareness

4 weeks

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CONTENT CREATION STRATEGY

Blog Writing Strategy

    • Focus of Search Intent: Informational
    • Usage of Keywords: Short trail keywords such as “Fabric earrings” and long-trail keywords such as “Unique handmade jewelry designs” will be used.
    • Frequency of Blog Posting: 1 blog in every 5 days.
    • Content types:
    • Story behind the jewelry making
    • Care techniques for the jewelry products sold at Amar Shindook
    • Hlighliting the diversity of product range
    • Highlighting the contribution to women empowerment through Amar Shindook.
    • Techniques for Blog Optimization:
    • Incorporation of target keywords in the H1 tag, URL, content as well as meta description.
    • Optimize open graph for better social media presentation.
    • Usage of Call to Actions (CTA): Use call to actions such as “Contact us for more details”.

Landing Page Strategy

    • Focus of Search Intent: Transactional
    • Objectives: Generating leads and enhancing sales.
    • Structure of the contents:
    • Properly constructed headings and subheadings such as H1, H2 etc.
    • Highlighting the value proposition of the brand such as high-quality jewelry
    • Incorporation of testimonials from the customers.
    • Highlighting case studies of the success of the women artisans
    • Inclusion of SEO assets such as internal links as well as target keywords.
    • Page Types:
    • Product pages
    • Blog page
    • Pager related to the campaigns including offers and promotion details.

Key Performance Indicators

    • The KPIs used for tracking blog and landing page performance will be:
    • Keyword Ranking
    • Increase in organic traffic
    • Conversion rates of target audience from the blog page to the landing pages
    • Bounce rates.

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PLAN FOR BACKLINK BUILDING

Guest Blogging

    • Identification of target blogs: Search technique: “Write for us” + [Jewellery making blog Kolkata]
    • Example of Guest Posting Sites:
    • South Indian Jewels
    • Instamojo
    • Select the sites with DA more than 40
    • Posting topics that contain high quality content.
    • Include at least 2 backlinks that are suitable to the blog topic.
    • Frequency: About 4 blogs in a month.
    • KPIs:
    • Organic Traffic generation from guest posting
    • Increase in DA
    • Number of Posts published in Guest posting sites.

Directories or Business Listings

    • Submitting the website to Directories with high Authority
    • Examples of Directories:
    • Just Dial
    • Etsy
    • Focusing on ensuring consistency in the name, address and contact details of Amar Shindook in these directories.
    • Frequency: Once per directory and auditing regularly to ensure availability.
    • KPIs:
    • Increase in DA
    • Improvement in local SEO ranking
    • Total number of listings

Digital PR

    • Making Press Releases such as:
    • Introduction of new products
    • Highlighting new achievements
    • Frequency: About 2 PR posts in a month.
    • Metrics:
    • Number of brand mentions
    • Number of placements in relevant media.

Key Objectives:

    • Increasing brand awareness
    • Improvement of DA
    • Driving website traffic through referral

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MONTHLY SEO ROAD MAP

Day

Week 1

Week 2

Week 3

Week 4

Technical SEO

Content Optimization

On-Page SEO

Off-Page SEO

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KEYWORD CLUSTER

Main Keyword

 

Relevant Keywords

Search Volume

Competition

Low Range

High Range

Hand Made Jewellery

Types of Handmade Jewelry

handmade necklaces

100-1k

High

1.22

25.43

handmade bracelets

1k-10k

High

1.04

22.18

handmade earrings

1k-10k

High

1.36

18.31

handmade pendants

100-1k

High

8.46

27.75

handmade jewelry sets

100-1k

High

0.89

12.61

Categories of Handmade Jewelries

beaded handmade jewelry

100-1k

High

1.72

119.89

clay jewelry

1k-10k

Medium

1.18

16.16

fabric jewellery

1k-10k

High

1.12

15.37

naga jewellery

100-1k

High

6.36

23.01

dokra jewellery

1k-10k

High

0.85

22.1

jute jewellery

100-1k

High

1.22

36.93

ceramic jewellery

100-1k

High

1.31

23.97

handmade fabric jewellery

1k-10k

High

1.28

21.84

ecofriendly jewelry

100-1k

Medium

6.05

15.19

made in nagaland

100-1k

Low

-

-

fabric earrings

1k-10k

High

0.92

13.29

unique handmade jewelry designs

100-1k

Medium

-

-

naga traditional necklace

100-1k

Low

-

-

fabric handmade jewellery

1k-10k

High

1.28

21.84

naga handicrafts

100-1k

Low

-

-

earring with stone

10k-100k

High

1.05

15.99

mirror jewellery

100-1k

High

1.84

24.3

Selling and Shopping

buy handmade jewelry online

10-100

High

-

-

handmade jewelry shops

10-100

Low

-

-

handmade jewelry for sale

10-100

High

-

-

custom jewelry makers

100-1k

Medium

10.38

55.08

unique handmade gifts

100-1k

High

1.03

14.04

handmade jewelry boutiques

10-100

Low

-

-

custom ring maker

100-1k

High

9.33

31.09

ring makers near me

100-1k

Medium

14.36

45.03

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Campaign Details

  • Campaign Objective: Lead
  • Campaign Type: Search
  • Landing Page: https://amarshindook.com/
  • Campaign Name: Amar Shindook Lead Generation Search Ad Campaign
  • Bidding: Maximize Conversions
  • Location: Country India, Kolkata
  • Language:
  • Bengali
  • Hindi
  • English
  • Networks:
  • Google Search Partners Network
  • Google Display Network

GOOGLE ADS STRATEGY- SEARCH AD

  • Audience Segments:
  • Single
  • In a relationship
  • Shoppers
  • Women’s Apparel
  • Seasonal Shopping
  • Mother’s Day Shopping
  • Jewelry & Watches
  • Targeting Settings: Observation
  • Boad Match Keywords: Off
  • Ad Group: Types of Handmade Jewelry
  • Products: Handmade Jewellery
  • Keywords such as: handmade
  • "handmade necklaces"
  • "handmade bracelets"
  • "handmade earrings"
  • "handmade pendants"
  • "handmade jewelry sets“
  • Match Type: Phrase Match

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SAMPLE AD COPY

  • Informational
  • Tracking Plan
  • Conversion tracking with help of Google Ads Manager
  • UTM Parameters:
  • UTM Source: Google
  • UTM Medium: CPC
  • UTM Content: Lead

Headlines

  • KPIs
  • Call to actions

Description

Call-to-Actions/ Sitelinks

Budget

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Campaign Details

  • Campaign Objective: Lead
  • Campaign Type: Display
  • Landing Page: https://amarshindook.com/
  • Campaign Name: Amar Shindook Display Ad CampaignBidding: Maximize Conversions
  • Location: Country India, Kolkata
  • Language:
  • Bengali
  • Hindi
  • English
  • Budget: Rupees 500/day
  • Bidding: Conversions, Automatically Maximize conversions

GOOGLE ADS STRATEGY- DISPLAY AD

  • Audience Segments:
  • Single
  • In a relationship
  • Shoppers
  • Women’s Apparel
  • Seasonal Shopping
  • Mother’s Day Shopping
  • Jewelry & Watches
  • Demographic:
  • Female, Male
  • Age: 18-64
  • Parental Status: Not a Parent, Parent
  • Household Income: Top 10%- Lower than 50%
  • Keywords:
  • "beaded handmade jewelry"
  • "clay jewelry"
  • "fabric jewellery"
  • "naga jewellery"
  • "dokra jewellery"
  • "jute jewellery"
  • "ceramic jewellery"
  • "handmade fabric jewellery"
  • "ecofriendly jewelry"
  • "made in nagaland"
  • "fabric earrings"
  • "unique handmade jewelry designs"
  • "naga traditional necklace"
  • "fabric handmade jewellery"
  • "naga handicrafts"
  • "earring with stone"
  • "mirror jewellery“

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SAMPLE AD COPY

  • Tracking Plan
  • Conversion tracking with help of Google Ads Manager
  • UTM Parameters:
  • UTM Source: Google
  • UTM Medium: Display
  • UTM Content: Lead

Headlines

  • Call to actions

Description

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META ADS (FACEBOOK & INSTAGRAM

    • Buying type: Auction
    • Campaign Objective: Lead
    • Campaign Setup: Manual Leads Campaign
    • Ad set name: Amar Shindook Lead
    • Conversion: Instant forms
    • Performance Goal: Maximize Number of Leads
    • Budget: ₹500.00 per day
    • Time period – 1st July- 31st July, 2025
    • Audience:
    • Location: Kolkata (+40 KM)
    • Age: 18-65+
    • People who match: Newly engaged,, upcoming birthdays etc.
    • Placements: All platforms
    • Ad Name: Amar Shindook Lead Campaign
    • Format: Single Image or Video
    • Instant Form: Amar Shindook Lead Form (Example Presented below)

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META ADS- AD CREATIVE

    • Details of Ad Creative

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FUNNEL STRATEGY

    • The funnel strategy will be crucial for segmenting and targeting the potential audiences.
    • The consumers will be targeted from the ToFu to the BoFu leading to the development of a loyal customer base.
    • The psychographic and behavioral traits of the customers at every level of the funnel will be considered for effectively influencing them.

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BUYER’S JOURNEY

AWARENESS

INTEREST

CONSIDERATION

QUALIFICATION

Objective:

  • Campaign reaching wide segment of customers in the ToFu who prefer to frequently shop.
  • The customers with interest for apparel shopping will move further.

Objective:

  • Campaign reaching group of customers who look for jewelleries online and have knowledge about online jewellery stores

Objective:

  • Directing people to the website for the purchase of the jewelleries of Amar Shindook

Objective:

  • Lead validation
  • Finalization of the jewellery item purchase
  • Matching criteria of high quality and affordability

Signals:

  • Content engagement
  • Website visits

Signals:

  • Fills forms on social media
  • Visits different jewellery websites

Signals:

  • Visits company website
  • Compares with competitors

Signals:

  • Visits the company website

Investment:

  • 35% allocated marketing budget

Investment:

  • 30% of the whole marketing budget

Investment:

  • 35% allocated marketing budget

Demographics:

  • Location: India, Kolkata
  • Gender: Male & Female
  • Age: 18+

Demographics:

  • Location: India, Kolkata
  • Gender: Male & Female
  • Age: 18+

Demographics:

  • Location: India, Kolkata
  • Gender: Male & Female
  • Age: 18+

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ORGANIC SMO STRATEGY

    • Content Buckets:
    • Promotional
    • Objective: Promotion of Product ranges, High Quality, and affordability
    • Educational:
    • Objective promotion of importance of women empowerment and role of Amar Shindook in it.
    • Testimonial
    • Objective: Showcasing Positive Feedbacks from the customers
    • Engagement:
    • Objective: Emphasizing the Sales Channels including e-commerce, offline shop and franchises

Hashtag Strategy:

    • Potential Hashtags that would be used are:
    • #handcraftedjewel
    • #handcraftedjewelry
    • #handcraftedjeweley
    • #handcraftedjewelery
    • #handcraftedjewellry
    • #handcraftedjewellery
    • #HandcraftedJwelry
    • #handcraftedjewelry
    • #highqualityjewelry
    • #affordablejewelry
    • #affordablejewelryph
    • #affordablejewelry💍💍
    • #AffordableJewelryIndia
    • #handmadejewelry
    • #handmadejewelry
    • #afghanjewelry
    • #afghanijewelry
    • #beadsjewelry
    • #BrassJewelry
    • #brassjewelry
    • #ceramicjewelry
    • #clayjewelry
    • #clayjewelryindia

Target Platforms:

    • Facebook
    • Instagram

Hashtag Strategy:

    • Potential Hashtags that would be used are:
    • #womenartisan
    • #womenartisans
    • #womenempowerment
    • #WomenEmpowerments
    • #womenjewelrymakers
    • #womenjewelrymakers
    • #EqualOpportunity
    • #equalopportunity
    • #NaturalBeauty
    • #naturalbeauty
    • #beautyofwomen
    • #FlauntYourStyle
    • #flauntyourstyle

Engagement Strategy:

    • Replying to all the comments or feedbacks from customers on every type of posts.

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MONTHLY CONTENT CALENDAR- PROMOTIONAL

Campaign Phase

Day

Idea

Content

Designed /Curated

Platform

Caption

Reference

Legend

Promotional

01-07-2025

Post

Introduction of the product ranges

Designed

Fb/Insta

Amar Shindook offers wide range of handcrafted jewellery including categories such as Afghani, Naga Tribal, Mandala and Many More. Explore our range of Products for purchasing your choice of jewellery at affordable prices. #handcraftedjewel #handcraftedjewelry #handcraftedjeweley #handcraftedjewelery #handcraftedjewellry #handcraftedjewellery

Post

03-07-2025

Story

Highlighting high quality of the jwelries

Designed

Fb/Insta

Amar Shindook aims to offer high quality jwelery to customers at affordable prices for enabling wider group of customers to purchase the type of jwelery that suits their unique personality. #HandcraftedJwelry #handcraftedjewelry #highqualityjewelry #affordablejewelry #affordablejewelryph #affordablejewelry💍💍 #AffordableJewelryIndia

Story

05-07-2025

Reel

Promoting afghani, beads, brass, ceramic and clay categories of jewelries

Designed

Fb/Insta

Select from our ranges of Afghan, afghani, beads, brass, ceramic and clay jwelries made by the expert women craftsman. #handmadejewelry #handmadejewelry #afghanjewelry #afghanijewelry #beadsjewelry #BrassJewelry #brassjewelry #ceramicjewelry #clayjewelry #clayjewelryindia

Reel

07-07-2025

Carousel

Promoting contemporary, crochet, denim, dokra, fabric, horn, jute, mandala, mirror, naga tribal, poly ceramic, resin, tanjore, and turkmeni categories of jewelries. Carousel will consist of images of different categories of jwelries, brand logo, and links of the categories in the description

Designed

FB

Satisfy you’re your desire of having the most unique jewelries from the highly popular categories from our wide range of jewelry categories. #uniquejewelry #uniquejewelryshop #UniqueJewelryDesign #highqualityjewelry

Carousel

09-07-2025

Post

The jewelries will be highlighted based on the collection types such as anklet, bangle, bracelet etc.

Designed

Fb/Insta

Shop from our carefully handcrafted high quality collection of jewelries which include Anklets, Bangles, Bracelets, Earrings, Finger Rings, Hair Bun, Necklace, Pendant and combos. Visit our shop or website today. #handcraftedjewel #handcraftedjewelry #handcraftedjeweley #handcraftedjewelery #handcraftedjewellry #handcraftedjewellery

Post

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MONTHLY CONTENT CALENDAR- EDUCATIONAL

Campaign Phase

Day

Idea

Content

Designed /Curated

Platform

Caption

Reference

Legend

Educational

11-07-2025

Story

Highlighting women empowerment through product sales of Amar Shindook.

Designed

Insta

Contribute to the empowerment of women artisans by purchasing jewelry manufactured by them from Amar Shindook. #handcraftedjewelry #handcraftedjewelrysale #womenartisan #womenartisans #womenempowerment #WomenEmpowerments #womenjewelrymakers

Story

13-07-2025

Post

Highlight the opportunities provided to the women artisans

Designed

FB

Join the journey of expert women artisans in working hand in hand with male craftsman in the jewelry industry by purchasing products made by them. #handcraftedjewelrysale #womenartisan #womenartisans #womenempowerment #WomenEmpowerments #womenjewelrymakers #EqualOpportunity #equalopportunity

Post

15-07-2025

Reel

Reel about how expert women artisans are helping Amar Shindook in delivering the customers high quality exclusively crafted jewelry

Designed

Fb/Insta

Women artisans from around the nation are the building blocks of our journey as their expert craftsmanship helps us in providing our customers with high quality products and unique designs through differen categories of jewelries. #handcraftedjewel #handcraftedjewelry #womenartisan #womenartisans #womenempowerment

Reel

17-07-2025

Carousel

Highlighting the beauty of the jewelries by posting different pictures of Amar Shindook's models wearing the products in different slides of a carousel post.

Designed

Insta

You can also flaunt your natural beauty and style by choosing the style and category of jewelry that best suits your taste and attitude. Please select from our range of products by exploring them. #handcraftedjewelry #NaturalBeauty #naturalbeauty #beautyofwomen #FlauntYourStyle #flauntyourstyle

Carousel

19-07-2025

Story

Highlights the example of women excellence set by Seema Ghosh, the founder of Amar Shindook.

Designed

Fb/Insta

Feel the sense of contributing to women empowerment by becoming a valuable customer of Amar Shindook, an amitious project of Seema Ghosh who have been decorated with the "Nation Wide Women Excellence Awards" in 2022. #handcraftedjewel #handcraftedjewelry #womenartisan #womenartisans #womenempowerment #nationwidewomenexcellenceawards

Story

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MONTHLY CONTENT CALENDAR- TESTIMONIAL

Campaign Phase

Day

Idea

Content

Designed /Curated

Platform

Caption

Reference

Legend

Testimonial

21-07-2025

Post

Reviews of the customers will be highlighted

Designed

Fb/Insta

Thank you to our happy customers for their valuable feedbacks. #handcraftedjewel #handcraftedjewelry #handcraftedjeweley #handcraftedjewelery #handcraftedjewellry #handcraftedjewellery

Post

23-07-2025

Reel

Post videos from the customers wearing products of Amar Shindook

Designed

FB

Our customers flaunting their beauty in the jewellery by Amar Shindook that suits their style statement. #handmadejewelry #handmadejewelry #handmadejewelryonline #handmadejewelryonlineshop #afghanjewelry #afghanijewelry #beadsjewelry #BrassJewelry #brassjewelry #ceramicjewelry #clayjewelry

Reel

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MONTHLY CONTENT CALENDAR- ENGAGEMENT

Campaign Phases

Day

Idea

Content

Designed /Curated

Platform

Caption

Refrence

Legend

Engagement

25-07-2025

Story

Highlighting the offline availibility of the jewelry products of Amar Shindook at its franchises. (Reference have been taken from an older event, however, the actual post will be made based on upcoming offline events)

Designed

Fb/Insta

Experience the mesmerizing jewelry products by trying them yourself at our offline franchise. Visit today before the stocks run out. #HandcraftedJwelry #handcraftedjewelry #highqualityjewelry #affordablejewelry #affordablejewelryph #affordablejewelry💍💍 #AffordableJewelryIndia

Story

27-07-2025

Post

Ease of access of shopping jewelry for the convenience of the customers will be highlighted

Designed

Insta

You can shop from our wide range of effieiently crafted jewelry either by visiting our wesbite or by attaining or franchises to try them on directly before making a purchase. A whole new level of conveience is offered to our customers by us. #handcraftedjewel #handcraftedjewelry #handcraftedjeweley #handcraftedjewelery #handcraftedjewellry #handcraftedjewellery

Post

29-07-2025

Reel

The last post of the month will include a short video highlighting the products, women empowerment, and high quality of wide range of jewelries offered by Amar Shindook.

Designed

Fb/Insta

We are thankful to our loyal customers who have joined us in our path of making contributions to the upliftment of jewel craftsmen across the nation. We look forward to your continued support through your purchases of our wide range of jewelry products available both online and offline. #handcraftedjewel #handcraftedjewelry #handcraftedjeweley #handcraftedjewelery #handcraftedjewellry #handcraftedjewellery #womenartisan #womenartisans #womenempowerment #highqualityjewelry #affordablejewelry #affordablejewelryph #affordablejewelry💍💍 #AffordableJewelryIndia

Reel

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AMAR SHINDOOK

Hours:

Monday to Friday Except Public Holidays, From 11 A.M. to 6 P.M.

Phone / WhatsApp:

+91-9874067969

Email: care@amarshindook.com

SHRAMAN ROY CHOUDHURY

Phone/WhatsApp:

8100370522

Email: shraman.official@gmail.com

CONTACT US

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Thank you