New Charity Partnership

Work Sample by Bria Zhané

June 2024

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Our Most Important Journey Yet

• Colleague Engagement
• Wellbeing
• Inclusion and Diversity

• Flightpath to Net Zero
• Environmental Management and Compliance
• Reducing Waste
• Protecting Nature and Planetary Resources

• Community Investment
• Improving Customer Inclusion and Accessibility
• Customer and Stakeholder Engagement
• Sustainability Governance

Introducing Conservation International

Narrated by Idris Elba

from London, United Kingdom

Why Choose

?

Protecting and Restoring Nature

Doubling Ocean Protection

Expanding Nature-Positive Economies

Mutual Acknowledgment & Alignment

2025

2030

2050

Planet

People

Progress

CO₂ Reductions

Carbon Capture

Net-Zero

Government

Calculation

R&D

SDGs

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• Sustainable Aviation Fuel (SAF)
• Completed IATA Environmental Assessment
• Supports charities and social enterprise groups in the UK
• Culture of Sustainability and DEI
• Customer Accessibility
• UK Emissions Trading Scheme
• Carbon Footprint Reporting

• Protects forests that absorb and store climate-warming carbon
• Helping local and Indigenous communities protect forests on their lands
• Helping countries secure and monitor their waters
• Promotes self-sustaining, conservation-based economies in areas with the most importance for people and nature
• Believes corporations have a responsibility to invest in the conservation of the nature their businesses rely on

Partnership Solutions

Through a BA Better World and Conservation International Partnership the following can be solved:

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• Can get closer to the United Nations SDGs that both organizations align with
• Can have mutual contributions of resources and research to provide more insight and speed up the process to get closer to an improved climate
• Can renew access to nature, restore natural habitats, and enhance biodiversity
• Can employ different strategies to combat current threats to nature
• Can expand on current global impact to more communities and areas in need

Conservation International’s Impact

Mission Statement

Vision Statement

“Building upon a strong foundation of science, partnership and field demonstration, Conservation International empowers societies to responsibly and sustainably care for nature, our global biodiversity, for the well-being of humanity.”

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“We imagine a healthy, prosperous world in which societies are forever committed to caring for and valuing nature, for the long-term benefit of people and all life on Earth.”

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Domestic & International Marketing Strategy

• Continue to Utilize OOH strategies
• Create a collaborative & sustainable activation/event to get more understanding of people and their own understandings of climate change
• Create a peak season campaign (holiday season) that can run on several channels (television, email, social media, etc) that entertains, evokes emotion, and most importantly educates

Social Media Strategy

• Partner with Climate Content Creators
• Create a social media strategy that runs for a series of weeks leading up to the most busiest time for flights during the year (holiday season)
• Get connected with Gen Z and Millenials as they are pushing the conversations related to climate and sustainability
• Incentivize UGC related to #BAxCI that focuses on the goals of both organizations
• Cross-Post to increase reach of target audience

Length of Partnership

Due to the complexities that are faced with climate change, it depends on the progress made in the coming years regarding how long both organizations should be in partnership. If both organizations have goals that they are seeking to reach by the years 2025, 2030, and 2050 the partnership can be short term, medium term, or long term. It is more a matter of the partnership being a continuous win-win between both parties. With the right people at the forefront of this partnership, a harmonious collaboration can occur.

Further Information

To learn more about the great efforts being made by Conservation International:

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Website: https://www.conservation.org/

Instagram: @conservationorg

Facebook: https://www.facebook.com/conservation.intl

Twitter/X: @ConservationOrg

LinkedIn: https://www.linkedin.com/company/conservation-international/

Youtube: @ConservationInternational

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References

About conservation international. Conservation International. (n.d.-a). https://www.conservation.org/about

Ba better world report 2023. BA Better World. (2024, April 5). https://basustainabilityreport.co.uk/

British Airways Environmental policy. (2023, July). https://www.britishairways.com/cms/global/pdfs/BASI_5_Environment_Policy_July_2023_v2.0.pdf

Climate creators to watch 2024 website. Climate Creators to Watch 2024 Website. (n.d.). https://climatecreatorstowatch.com/#creator-list

Conservation international. Conservation International. (n.d.-b). https://www.conservation.org/

Co₂llaborate with British Airways. CO₂LLABORATE WITH BRITISH AIRWAYS. (n.d.). https://ba.chooose.today/#scrollTo=yz7zuwgezqxqfqiopffqlj

What is ba better world: High life magazine. What is BA Better World | High Life Magazine. (2021, January 11). https://bahighlife.com/stories/business/what-is-ba-better-world

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Very excited to have had the opportunity to apply my learnings to such an insightful project. Despite this being a work sample with the purpose of showcasing my knowledge of Business, Operations, & Marketing I found the experience to be extremely valuable. Thank you to all involved and mentioned. - Bria Zhané

Learn More About Me: https://www.briazhane.com/