PORTFOLIO PROJECT 2 - SEARCH ENGINE OPTIMIZATION STRATEGY FOR ORGANIC INDIA
Name :- Deep Ranjan - Batch :- Jan 2023
TABLE OF CONTENT
INTRODUCTION
Organic India is one of the fastest-growing organic product companies in India and it manufactures food and personal care products. Organic India has published an article about benefits of Tulsi Tea on its blog. Even though the title of the article is “5 Surprising Tulsi Tea Benefits”, Organic India is struggling to rank this article at the top of the search engine results page.,devise an SEO strategy and explain processes to ensure that the blog page ranks higher on the Google SERP in the nearest future.
Search engine optimization mean to rank web pages on search engine create website authority ,trustworthiness, make user experience better .
It is important in digital marketing because it is organic process to reach out to the new customer. Website is the first step toward digital marketing .
GOALS OF THE PROJECT
Rank higher for organic India blog page on search engine
Conductor seo analysis for on page ,off page ,technical seo ,found issues on Organic India Blog page ,create outreach backlink mail .
OBJECTIVES OF THE PROJECT
1. Conduct seo analysis for on page,off page,technical seo �2. Find out issues for on page ,off page,technical seo �3. Create outreach mail for backlink
4.Intermal Linking �
ORGANIC INDIA
TASK 1 – SEO ANALYSIS
SL.no | On page Seo | Status |
Content Quality | Yes | No |
Keywords | Yes | No |
Header Tags | Yes | Yes |
Internal Links | Yes | No |
Mata Description | Yes | Yes |
URL | Yes | No |
TASK 1 – SEO ANALYSIS
SL.no | Technical Seo | Status |
SSL Security | Yes | No |
Site Speed | Yes | Yes |
Canonical URL | Yes | Yes |
Schema Markup | Yes | Yes |
Mobile Friendliness | Yes | No |
Status Code | Yes | Yes |
TASK 1 – SEO ANALYSIS
SL.no | OFF page Seo | Status |
Back Linking | Yes | No |
Guest Posting | Yes | No |
Internal Linking | Yes | Yes |
Local Listing | Yes | No |
TASK 1 – SEO ISSUES
SL.no | Issues Seo | Priority | Impact | Corrective Measures |
1 | Canonicals: Canonicalised | High | Page will Not Index | Update internal links to canonical versions of URLs where possible |
2 | Response Codes: Internal Blocked by Robots.txt | High | cannot be crawled and is a critical issue | site's robots.txt should be updated to allow them to be crawled |
3 | Meta Description: Missing | Medium | missed opportunity to communicate the benefits of your product or service and influence click through rates for important URLs. | It's important to write unique and descriptive meta descriptions on key pages |
4 | Images: Missing Alt Text | Low | search engines not understand it and its relevance to the web page. | Use alt text to image |
TASK 1 – INTERLINK
SL.no | Sentence/Word to be linked | Hyperlink of the related internal page | Why it’s a relevant link? |
1 | Tulsi Turmeric Ginger tea | https://organicindiausa.com/blog/7-best-herbs-for-lymphatic-drainage/ | Because this blog is about 7 best herbs for lymphatic drainage the relevant customer might be interested in a related topic. |
2 | Immune Support Daily Pack | https://organicindiausa.com/blog/expectorant-herbs/ | Because this blog is about expectorant herbs the relevant customer might be interested in a related topic. |
3 | Herbs for Immunity | https://organicindiausa.com/blog/expectorant-herbs/ | Because this blog is about expectorant herbs the relevant customer might be interested in a related topic. |
TASK -4- EMAIL OUTREACH -1
Dear Anna,
�I hope this email finds you well. I am writing to you from Organic India, a leading brand in the organic and natural products industry. Our mission is to provide the highest quality organic and ethically-sourced herbal supplements and teas to people around the world.�As we were doing some research on websites related to organic and natural living, we came across your website and were impressed with the quality of your content. We noticed that you have several articles related to organic living and sustainability, and we believe that our brand and products would be of interest to your audience.�We would like to propose a collaboration opportunity that would benefit both of us. We are interested in exchanging backlinks with your website. In exchange for a backlink to our website, we would be happy to provide a backlink to your website from one of our relevant articles or blog posts.�Our team of content writers can create an original and high-quality article that would fit seamlessly with your website's content and provide value to your readers. We can also include a brief bio about your website and a link back to it within the article.�Please let us know if this collaboration opportunity interests you. We look forward to hearing back from you and potentially working together to provide valuable content to our respective audiences.�Best regards,
Deep Ranjan�Organic India
TASK -4- EMAIL OUTREACH -2
Dear Anna,��I hope this email finds you well. My name is Deep Ranjan , and I am reaching out to you on behalf of Organic India, a leading brand in the organic and natural products industry. Our mission is to provide the highest quality organic and ethically-sourced herbal supplements and teas to people around the world.��We came across your website during our research on websites related to organic and natural living, and we were impressed with the quality of your content. We noticed that you have several articles related to organic living and sustainability, and we believe that our brand and products would be of interest to your audience.��We would like to propose a collaboration opportunity that would benefit both of us. We are interested in exchanging backlinks with your website. In exchange for a backlink to our website, we would be happy to provide a backlink to your website from one of our relevant articles or blog posts.��Our team of content writers can create an original and high-quality article that would fit seamlessly with your website's content and provide value to your readers. We can also include a brief bio about your website and a link back to it within the article.��Please let us know if this collaboration opportunity interests you. We look forward to hearing back from you and potentially working together to provide valuable content to our respective audiences.��Best regards,��DEEP RANJAN��Organic India�����
Excel-Sheet
https://docs.google.com/spreadsheets/d/1EfnYVRpzsvQR4vIHw0toYN2tlkBq2Izyjx0DuWTB5sw/edit#gid=582065352
TASK -5- BACKLINK-QUORA
TASK -5- BACKLINK-BLOG COMMENT
CONCLUSION AND TAKEAWAYS