DIGITAL MICRO-MARKETPLACE (APP)

AGENDA-�ABOUT APP

The Digital Micro-Marketplace App is a simple, farmer-friendly mobile application designed to connect farmers directly with buyers, wholesalers, and retailers. It acts as a virtual mandi (marketplace) where farmers can list their produce, buyers can place orders, and payments/logistics are handled digitally. The app will be supported by Village Digital Kiosks for farmers who do not own smartphones, ensuring inclusive access for all.

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PROBLEM

• Farmers in rural areas often depend on middlemen to sell their products, losing 20–30% profit.
• Lack of direct access to urban buyers & wholesalers.
• No digital platform tailored for rural needs.
• Unfair pricing and lack of transparency.
• Delayed payments and exploitation.
• Logistics challenges, resulting in crop wastage.

This creates a rural-urban gap in agricultural trade and prevents farmers from earning their fair share.

A HYBRID SYSTEM WITH:�1. MOBILE APP → FOR SMARTPHONE USERS.��2. VILLAGE DIGITAL KIOSK → FOR FARMERS WITHOUT SMARTPHONES, RUN BY A TRAINED OPERATOR.��BOTH CONNECT FARMERS DIRECTLY WITH BUYERS, SHOWING REAL-TIME PRICES, DEMAND, AND LOGISTICS OPTIONS.

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SOLUTIONS

KEY BENEFITS

1. Direct Market Access� Farmers can sell directly to wholesalers, retailers, and urban consumers. Removes middlemen, ensuring 20–30% higher income.

2. Transparency in Pricing� Farmers see real-time mandi rates and demand trends. Buyers get clear visibility of crop availability and prices.

3. Digital Payments� Secure transactions via UPI, mobile wallets, or cooperative banks. No delay in payments.

4. Logistics Integration� Tie-ups with local transporters for pickup and delivery. Reduces wastage and ensures faster movement of goods.

5. Inclusivity via Kiosk� Farmers without smartphones can use the village kiosk, run by a trained operator. Helps bridge the digital divide.

6. Additional Features� Crop cycle alerts, weather updates, and agri-advisory services. Helpline support in local languages.

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✅ FOR FARMERS: �BETTER INCOME, WIDER MARKET REACH, FASTER PAYMENTS.��✅ FOR BUYERS: �DIRECT BULK SOURCING, TRACEABLE SUPPLY CHAIN, REDUCED COSTS.��✅ FOR RURAL COMMUNITIES: �DIGITAL LITERACY, JOB CREATION (KIOSK OPERATORS), STRONGER RURAL ECONOMY.��✅ FOR SOCIETY: �REDUCES FOOD WASTAGE, STRENGTHENS FARM-TO-FORK SUPPLY CHAINS, AND SUPPORTS SUSTAINABLE RURAL DEVELOPMENT.

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🔹 Why This App is Beneficial

PROTOTYPE DESIGN (CONCEPT FLOW)

👨‍🌾 Farmer → 📱 App / 🖥 Village Kiosk → ☁ Marketplace Platform → 👨‍💼 Buyers/Wholesalers ▼

🚚 Transport & Payment Integration

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FEATURES OF APP / KIOSK

1. Farmer Dashboard- Upload crop details (type, quantity, price).� - Real-time mandi (market) rates.
2. AI-Powered Crop Demand Forecast- Suggests which crops have higher demand in nearby cities.� - Alerts farmers on best time to sell.
3. Buyer Dashboard- Search for produce by location/quantity.� - Place bulk orders directly.
4. Digital Payments- UPI, mobile wallets, cooperative bank link.
5. Logistics Support- Tie-up with local transporters for pickup & delivery.
6. Kiosk Model- For farmers without smartphones.� - Operator helps in listing produce and closing deals.
7. Multi-Language & Voice Support- Available in regional languages.� - Voice-based commands for illiterate farmers.

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WHY THIS APP IS BENEFICIAL?

✅ For Farmers: Better income, wider market reach, faster payments.

✅ For Buyers: Direct bulk sourcing, traceable supply chain, reduced costs.

✅ For Rural Communities: Digital literacy, job creation (kiosk operators), stronger rural economy.

✅ For Society: Reduces food wastage, strengthens farm-to-fork supply chains, and supports sustainable rural development.

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BUSINESS MODEL CANVAS

1. Value Proposition

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• Customer Segments

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• Key Activities

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• Key Resources

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• Revenue Streams

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Eliminates middlemen → better income.

Transparent pricing.

Digital + physical access (App + Kiosk).

Farmers.Wholesalers,

retailers,

supermarkets.Local consumers.

App/Kiosk development & maintenance.

Partnerships with transport/logistics.

Farmer training.

IT team (app + server).

Local kiosk operators.

Agricultural database (crop cycles, prices).

Small commission (2–5%) per transaction.

Premium services for bulk buyers.

Ads from agri-input companies (fertilizers, seeds).

THANK YOU