Course Project��Shopify for Beginners�(September 2026)

https://digital.softuni.bg

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Goal 1: Create and explore a Shopify development store.

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Tasks:

• Register for a free Shopify trial 
• Navigate through the admin panel
• Explore each main menu section (Products, Orders, Online Store, etc.)
• Find and open 3 successful Shopify stores (list their URLs)
• Identify which e-commerce model they use: B2C, B2B, Dropshipping, etc.

Homework

Goal 2: Add your first products and create collections.

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Tasks:

• Add 2–3 sample products with:

- Title

- Description

- At least 2 images

- Variants (e.g. size or color)

• Create one manual collection and one automated collection
• Tag each product correctly
• Optimise one product page: edit SEO title, meta description and URL

Homework

Goal 3: Apply consistent branding to your store.

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Tasks:

• Choose and install a free or premium theme
• Upload a logo and set your brand colours
• Select a matching heading and body font
• Customise the homepage:

- Add hero banner

- Add featured collection section

- Add a newsletter signup block

Homework

Goal 4: Build a clean store structure.

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Tasks:

• Create the following pages:

- About Us

- Privacy Policy

- Terms & Conditions

• Add each page to the main or footer menu
• Build your site’s navigation tree (on paper or diagram tool)
• (Optional) Create a sample blog post

Homework

Goal 5: Set up essential store settings.

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Tasks:

• Set your currency and default language
• Set up one payment method (test or real)
• Create one shipping zone with flat rate
• Enable automatic tax calculation

Homework

Goal 6: Segmentation of users/customers.��Tasks:

• Manually create 3 sample customer profiles in your Shopify admin, applying specific tags (e.g. VIP, Wholesale, and Influencer) along with internal profile notes.
• Define 3 customer segments of your store and explain why you chose this segmentation of users.

Homework

Task 6: Segmentation of users/customers

Customer Segment 1:

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Customer Segment 2:

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Customer Segment 3:

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Goal 7: Explore Shopify’s marketing and app ecosystem

�Tasks:

• Browse the Shopify App Store and list 3 apps you'd consider using
• Install one free app (Klaviyo, Judge.me or PageFly) and explore its features
• Set up a discount code in the Shopify admin
• Optimise one product page for SEO → title, meta description, URL

Homework

Submit Your Exam Project Information Here!

Name:

SoftUni Username:

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Store Link:

Admin Panel Link:

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Short Project Summary:

License

• This course (slides, examples, code, demos, exercises, tutorials, homework, projects, documents, videos and other assets) is copyrighted content, created by SoftUni
• Unauthorized copy, reproduction or use is illegal
• © SoftUni – https://softuni.org
• © SoftUni Digital – https://digital.softuni.bg