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Jessica Lohmann

Style Summary

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Client’s WHY

  • To reduce the pain and fear of animals, support nature and promote fair-trade practices by helping ethical brands thrive with their marketing
  • The contribute to the conscious shopping and traveling industry

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Client’s Style Statement and Inspiration: I’m with the Brand

  • Value Attributes: Intelligent, confident, kind, humorous, pretty, trustworthy, compassionate, inspirational, advocate
  • Aesthetic: Comfortable, irreverent, nature-focused, soft (silhouettes and textures), sophisticated rock n’ roll, juxtaposition of elevated/casual; Band Manager
  • Styling details: floral/organic prints and details, blazers/novelty jackets over tees, statement jewelry; vests over button-downs or tees

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Client’s Style Statement and Inspiration Visuals

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Color Classification: Deep Autumn

  • Warm undertones (green veins), low chroma (freckles, little contrast between hair, skin, and eyes); coloring darker overall
  • Best colors: warm (“toasted”) deep/dark, saturated hues
  • Jewelry: gold or silver (gold best)
  • Avoid: soft, dusty pastels

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Color Classification: Soft Autumn

  • Warm undertones (green veins), low chroma (freckles, very little contrast between hair/skin/eyes), medium/neutral intensity to coloring overall
  • Best colors: warm (“toasted”), muted hues
  • Jewelry: gold or silver (gold better)
  • Avoid: saturated brights

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Goals for Wardrobe

  • Minimize and streamline my wardrobe

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Make-up to Purchase

Universalist Nudist Multi-Use Cream Stick Rose

Mineral Fusion Eye Shadow Trio

W3LL PEOPLE - Hypnotist Eyeliner - Plum

Andalou Naturals Vitamin C BB Beauty Balm Sheer Tint SPF 30

W3LL PEOPLE - All Natural Bio Bronzer (Natural Tan)

W3LL PEOPLE - Expressionist Mascara - Pro Black

W3LL People Amazon Germany

Mineral Fusion Makeup- Amazon Germany

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Body Type: Column

Defined by:

  • Smaller bust
  • Narrow hips
  • Undefined waist
  • Hips balanced with shoulders

Silhouette goals:

  • Define natural waist
  • Create illusion of curves

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Body Type Strategy

Wardrobe dos:

  • Lighter colors @ bust and hips, darker @ waist
  • Peplum shapes to define waist and add volume to hips
  • Scoop/round necklines to soften straight figure
  • Trim elements, embellishments, and extra material @ bust area to create volume
  • Boat necklines and cap/short sleeves to widen bust/shoulder level
  • Lower-rise bottoms to widen hips
  • Full, A-line, and tulip skirts to create contrast in volume to waist
  • Skinny jeans to create illusion of wider hips
  • Hip-length jackets and sleeves to add volume to lower half

Wardrobe don’ts

  • Shift (boxy) dresses only enhance straight shape
  • Square and V-necklines don’t soften straight lines
  • Drop-waist dresses hide any curves

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Style Show and Tell

  • Sheath dress w/ belt @ natural waist
  • Jeans w/ top tucked
  • Recent on-camera outfit

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Closet Edit Tips

  • Remove anything that does not bring you joy; store anything sentimental but unwearable, donate or toss anything that makes you feel guilty, insecure, etc.
  • As you come across items you want to keep but might need minor alterations (hem, dart, princess seam) create a tailoring pile- we can review these items during your try-on session.

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Questions For Client

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  • Comfortable in heels?
  • Run hot/cold?
  • Allergic/intolerant to any fabrics?

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Client Preferences

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Jessica’s Shopping List: VIDEO

BOTTOMS

AG Prima jeans (29)

DL1961 legging jeans (29)

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DRESSES

Komodo Striped sweater dress (2)

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BELTS

Cork Belt (110 CM)

Black Belt (105 CM)

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JEWELRY

Gypsie Necklace- gold

Meyelo Nia Earrings

Bohemia Taupe Tassel Necklace

Soko necklace

Fashionable Nomad Tassel necklace (turquoise)

Soko Bow earrings or Fashionable Galaxy Earring

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OTHER COOL JEWELRY BRANDS:

Yumajai

31Bits

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JACKETS/BLAZERS

Esprit blazer (40 Black)

Reformation blazer (white M)

Levi’s Jean Jacket (Throw Elbows M)

Levis green field jacket (M) or Komodo Yvanka Utility jacket (size 2 or 3)

Levis faux leather jacket- (port M)

Denim Blazer (38)

Cuyana Black Bomber Jacket (Black L)

Esprit Faux suede jacket (Safari Green 40)

Ecoluv Kimono (M)

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SHIRTS

Esprit White blouse (off white 38)

Levi's Chambray shirt (DK Mid wash M)

Hessnatur printed top (M)

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TEES

Reformation more trees tee (M)

People Tree Every Stitch tee (12)

Happy Camper tee (S or M)

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Essentials highlighted in red

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Video Backdrop Ideas

  • The blue panels are actually great but filling the white space undeath with pillows (the orange you had before are great!) is a must.
  • We can discuss on your next session if you’d like to pull-in a backdrop whenever you record a video- there are so many cool ones that we could make a few recommendations but I think sticking with the blue and adding pillow- is a much simpler idea.

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