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Organizing a Decarbonizers Program
Interested? Want to learn more? Click here
You can view MCAN’s October 2025 Training in How to Stage a Local Decarbonizers Program here
Some reference slides from the Training follow below.
TAKE ACTION!
MCAN encourages all to stage a Local Decarbonizers Program.
SELECT REFERENCE SLIDES FOLLOW.
Organizing a Decarbonizers Program Oct 2025
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The Massachusetts Climate Action Network seeks to accelerate equitable decarbonization in Massachusetts by empowering local residents, advocates, and community members to take action.
Massachusetts Climate Action Network
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Founded in 2000
MCAN provides a network and expertise to help local groups take action on climate
Network of organizations (60+ chapters) and thousands of amazing advocates (you)
Massachusetts Climate Action Network
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Some recent MCAN programs:
Massachusetts Climate Action Network
9/16/24 -- Climate Leader Community Program –Joanne Bissetta
10/8/24 -- Community First Partnerships, Mamadou Balde – John Massie
11/13/24 -- Embodied Carbon Community Insights – Mark D. Webster
12/9/24 -- Climate Bill Roundup – Dan Zackin
1/14/25 -- Facing the Federal Fight – Steve Nadel
3/3/25 -- MBTA and Climate – Kat Eshel & Lynsey Heffernan
4/7/25 -- Pollution, Health, Climate – Dr. Phil Landrigan, Jerry Halberstadt, Emmanuell De Barros, Tristan Thomas
5/22/25 – Organizing as Emergency Response, Alan Palm, Better Future Project
6/9/25 – What are we Doing Next 5 Years New and Different?, Fred Davis
7/21/25 – Climate Action at the State House: Key Updates and How You Can Get Involved, Tristan Thomas
9/8/25 – Autumn Initiatives – Climate Goals Tracker, Embodied Carbon, Incentives, BBA –MCAN Leadership
10/18/25 – NO KINGS – >7 million nationwide
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MCAN Networks Zoom:
Noon, Monday Oct 23 2025
Training: How to Organize Your Local Peer-to-Peer Decarbonizers Program:
Stealthy and Effective
Fred Davis, MCAN President
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In June I asked:
"What Are We Doing Next 5 Years? New and Different"
and today we presenting just that
Organizing a Decarbonizers Program Oct 2025
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Organizing a Decarbonizers Program Oct 2025
Welcome to all. This is a training in community organizing.
It has been shown to work equally in all types of communities:
synagogues
churches
municipalities.
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Organizing a Decarbonizers Program Oct 2025
Welcome to all. This is a training in community organizing.
It has been shown to work equally in all communities:
a community “Green Team”
– ideally, a diverse small group,
organized for action
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Organizing a Decarbonizers Program Oct 2025
This training is aimed at
local community organizer(s).
you may be one
you may want to become one
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Organizing a Decarbonizers Program Oct 2025
This training is aimed at
local community organizer(s).
you may know one
you may want to be on a team
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Organizing a Decarbonizers Program Oct 2025
This training is aimed at
local community organizer(s).
you may NOT be involved as a member of a community
… but you still might want to help?
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Organizing a Decarbonizers Program Oct 2025
NOTE: These are the three most impactful household measures by far.
PV = photovoltaics
EV = electric vehicle
HP = heatpump heating
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Organizing a Decarbonizers Program Oct 2025
NOTE: These are the three most impactful household measures by far.
Landlords can/should be Decarbonizers!
PV = photovoltaics
EV = electric vehicle
HP = heatpump heating
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Organizing a Decarbonizers Program Oct 2025
Target households for Decarbonizers program:
available roof
automobile drivers
heating system
Are there target households in your community??
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Organizing a Decarbonizers Program Oct 2025
Who’s a
DECARBONIZER? – for our purposes:
NON-EXPERT who has already adopted, for their household, any of:
PV = photovoltaics
EV = electric vehicle
HP = heatpump heating
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Organizing a Decarbonizers Program Oct 2025
PRESENTERS:
You will pick 3 DECARBONIZERs to be the speakers at your program.
->>>> no experts / professionals <<<<-
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Organizing a Decarbonizers Program Oct 2025
AUDIENCE: these are other community members
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Organizing a Decarbonizers Program Oct 2025
What can we do?
Enough EV chargers?
What if it snows?
Heatpumps work in the cold?
EXPERTS may not be the best to provide them with answers!!
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Organizing a Decarbonizers Program Oct 2025
?? How to effect change ??
1. There are top-down approaches
2. This is a peer-to-peer approach
…WHY??... BECAUSE MARKET STAGE…
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Organizing a Decarbonizers Program Oct 2025
MARKET STAGES
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Organizing a Decarbonizers Program Oct 2025
As communities, we are roughly ~here now.
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Organizing a Decarbonizers Program Oct 2025
MOTIVATION VARIES BY MARKET STAGE.
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Organizing a Decarbonizers Program Oct 2025
MOTIVATION VARIES BY MARKET STAGE:
Early on,motivation primarily comes “down from above”:
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Organizing a Decarbonizers Program Oct 2025
MOTIVATION VARIES BY MARKET STAGE:
Approaching and entering the “early majority” stages, motivation primarily comes “from the side”:
THIS IS WHERE WE ARE, WE MUST ADAPT!
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Organizing a Decarbonizers Program Oct 2025
These nine steps will train
YOU to run
a “DECARBONIZERS” program
in your community
Peer influence
Peer-to-peer
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Organizing a Decarbonizers Program Oct 2025
1. CALENDAR
2. PUBLICIZE
3. SEEK
4. ID THREE
5. STORIES
6. RUN-THROUGH
7. PICS
8. PROGRAM
9. AFTER
NINE STEPS
seems simple?
it is simple!
but important
so let’s go...!
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Organizing a Decarbonizers Program Oct 2025
3. SEEK: around for the pool of non-expert Decarbonizers
(=taken one of the big steps: PV, EV, HP)
In your community.
Network! It is fun!
Ask around, ask around.
Build your team in the process.
If you have a core group, go to the edges!
NINE STEPS
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Organizing a Decarbonizers Program Oct 2025
3. SEEK: around for the pool of Decarbonizers
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Organizing a Decarbonizers Program Oct 2025
3. SEEK: around for the pool of Decarbonizers
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Organizing a Decarbonizers Program Oct 2025
3. SEEK: around for the pool of Decarbonizers
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Organizing a Decarbonizers Program Oct 2025
1. CALENDAR: Put the date on the calendar
2. PUBLICIZE: publicize, publicize, publicize
3. SEEK: around to find the pool of Decarbonizers
4. ID THREE: non-experts who have decarbonized
5. STORIES: about personal motivation, experience
6. RUN-THROUGH: what’s unique / interesting
7. PICS: a few pictures, light on numbers
8. PROGRAM: speak for ~6-8 minutes each, q&a
9. AFTER: assess, advise MCAN, repeat
NINE STEPS
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Organizing a Decarbonizers Program Oct 2025
Did she just say...
Looks easy enough!
We can
too!
Ours needs replacing anyway.
They made money!
If they can do it…
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Organizing a Decarbonizers Program Oct 2025
PEER INFLUENCE: THE MOST POWERFUL MOTIVATOR.
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Organizing a Decarbonizers Program Oct 2025
Climate Goals Tracker – Collaborative Project
Check latest adoption data, for every municipality, and number needed for next year:
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Thank you for joining.
Feel free to follow us on social media!
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Organizing a Decarbonizers Program
Interested? Want to learn more? Click here
You can view MCAN’s October 2025 Training in How to Stage a Local Decarbonizers Program here
TAKE ACTION!
MCAN encourages all to stage a Local Decarbonizers Program.