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NowAds.biz • info@nowads.biz

Kirk Caraway and Matt Mowers

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Case Study: Metro Newspaper

  • A top 50 metro newspaper in U.S.
  • 100 advertisers make up almost all ad revenue (excluding classifieds)
  • Common problem for content-producing media companies

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90K Missed Opportunities

  • 90,000 businesses in newspaper’s circulation area that spend at least $500 a month in advertising
  • $540 million+ untapped pool of annual ad revenue
  • 20 times newspaper’s total ad revenue

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A Problem of Scale

To serve small advertisers, publishers need an efficient way to:

  • Sell the ads
  • Create the ads
  • Update the ads
  • Display the ads

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NowAds

  • Software as a Service (SaaS)
  • Creates Sponsored Content Ads from Social Media
  • Easy for Advertisers
  • Attractive to Readers
  • Ridiculously Efficient for Publishers

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Live Example 1

Live Example 2

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How NowAds Works

  • Pulls content from Facebook or Twitter
  • Advertisers can update any time
  • Formats ads into news feed-style display
  • Most recent ads on top
  • Targeted by location or topic

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Ridiculously Efficient

  • Automatic ad creation and updates
  • Format allows more ads on each page
  • Micro-targeting by zip code or topic
  • Easy flat-rate pricing
  • Well suited for web, email, telemarketing

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Business Model

  • Charge publisher per ad impression
  • Cut of e-commerce revenue
  • Free Version:

— Reserve one or more spots in each ad stack to be sold to national advertisers

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Market and Goals

  • Estimated 100,000 websites worldwide
  • Approximately 30,000 websites in U.S.
  • Sell their own advertising space
  • Employ at least one full-time salesperson

Goal: Acquire 2,000 customers in 2 years

$10 million annual revenue

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Our Team

Kirk Caraway

20+ years experience local news, web publishing and online ad sales

Matt Mowers

BA and Masters Engineering from Stanford

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Funding

Seeking $500,000 in seed funding:

  • Build out NowAds Product
  • Expand sales push to acquire more customers
  • Use customer feedback to improve product

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For more information...

NowAds.biz

Angel.co/nowads

info@nowads.biz

LinkedIn.com/in/kirkcaraway

Linkedin.com/pub/matt-mowers/5a/966/3b9/