Hi! I am Mr. Android, I will take you through an interesting journey where I helped a brand achieve its goal.
Let’s understand the brand first.
As people age, it is common for them to experience change in their muscle mass & physical strength. It typically begins in your 30’s and results in reduced physical activity and decreased strength.
Ensure is a complete and balanced nutrition brand for adults to support their bone & muscle strength so that they stay strong & active.
Now, Understanding Brand Challenges !
Many people may not be aware that muscle loss is natural part of ageing and not recognize the early signs of symptoms.
Brand wanted to tap on those initial moments when a person starts to feel weak. It wanted to be part of consumer journey from the moment person realized the problem and be a part of their continued journey.
Moment of truth happens during casual conversations with our friends, family, colleagues.
We talk to our peers when we feel tired and weak.
The Great Insight !
I feel so tired, my joints are hurting.
Mine too !!
Yaar, aaj bhot thakan ho rahi hai
“It’s all about engaging people at that right place at the right time.”
The Great STRATEGY !
This is where I come into the picture. I am always listening to your problems.
Brand collaborated with “Talking Tuttler” (Mr. Android) to bridge the gap between the brand and the consumer. With my Al enable technological solution, I can understand auditory signal and show the user the required ad and create the need of the product.
Understanding the execution !
Custom creation of 50+ local keywords in the key markets to create more relevance within the target audience.
Whenever a user speak of any of the selected keyword, I read the auditory signal and show them the notification of the Ensure product making them understand the importance of muscle mass and thus the need of the product in their life.
A glimpse of some of the local keywords !
HINDI/ENG | TAMIL | TELUGU |
Thakan | Alasata | Sorvu |
Saas Phulna | Ūpiri āḍakapōvaḍaṁ | Moochu Tinaral |
Jodo ka dard | Kīḷla noppi | Mūṭṭu vali |
Tanav | Ṭenṣan | Udal Padatram |
Taakat | Balaṁ | Sakti |
Pairo ka dard | Pādāla noppi | Kāl vali |
peeth dard | Vennunoppi | Mutuku vali |
Josh | Jōṣ | Urchaagam |
Kamzori | Balahīnata | Balaveenam |
Haafna | Ūpiri pīlcukōṇḍi | Moochu Tinaral |
Weakness | Neerasam | Balaninata |
Bhot jyada peeth dard ho rha hai !!
Understanding consumer journey!
Yaar, aaj bhot thakan ho rahi hai
Collection of cookies
Cookies re-targeted
Generated Leads
Moments of being tired
Discussing with a friend about being frequently getting tired
Notification popping up
Picked up the auditory signal of the word “Thakan”
Taking the user to the product page
And Mr. Android gave us some really great results !
Unprecedented 8.8% CTR against the 2% benchmark
0.8Mn cookies generated
70% more time spent on website
55% more leads submitted
Collaboration with “Talking Tuttler” helped the brand in becoming the part of the consumer journey at an initial phase of figuring out the problem. It helped the brand in achieving the trust and building the loyalty within the consumer.
As I said before, I am always listening to your problems.