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Google Maps Basics

Mapping the Humanities�August 6-7, 2015

Raleigh Seamster�Program Manager, Google Earth Outreach

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What is Google Maps?

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Agenda

Your Google Maps presence

How are people finding you? What are they finding about you?
How to improve your listing

How to make it easier for people to find you from your website (adding Google Maps link)
Hands-on Activity:

Assessment of how you appear on Maps right now?
Claim your listing
Improve your listing

Google Map Maker

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Your Google Maps presence

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Google My Business

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Agenda

WHY get your business on Google
HOW to get on Google
ENHANCING your business on Google

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Let’s look at some examples of businesses on Google

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Which business would you choose for your next party?

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Own your listing so that customers find you on Google

Add photos

Verify the accuracy of business information

Respond to reviews

And much more!

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Show up across the web

Be found on Google Search, Maps, Google+

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Show up across devices

Whether your customers are searching at home, on the go, or switching between devices, your customers will find the same reliable information about your business

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Agenda

WHY get your business on Google
HOW to get on Google
ENHANCING your business on Google

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Step 1: Go to www.GYBO.com

Search for your business

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Step 2: Search for your business

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Step 2: Search for your business

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Step 2: Search for your business

Register your business

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Step 3: Add your business

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Step 3: Add your business

We may double check if see a possible duplicate

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Step 4: Verify that you own/manage the business

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Step 4: Verify that you own/manage the business

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Once you complete verification, you are all set!

You can improve your business info even before you complete verification

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Agenda

WHY get your business on Google
HOW to get on Google
ENHANCING your business on Google

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Manage on any of the devices

Desktop

Android App

iOS App

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Product Walkthrough

Business Dashboard

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Product Walkthrough

Add photos

& Business View

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Product Walkthrough

Add/update business information

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See/respond to reviews and check actionable insights

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Update important business info

Most important attributes for any business are Name, Phone, Type of Business, Business Hours, and Location

Help your customers find the door to your business on Maps

Let your customers know if your are open for business

Make it easy for your customers to contact you

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Enhance your business

You can further enrich your business listing by adding content that is unique to your business

Add delightful pictures of your business.

Encourage your customers to do the same.

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Respond to your reviews

See review analytics

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View insights on your business

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Need help?

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Hands-on activity:

How does your organization appear on Google currently? (GYBO.com)
Claim your business listing (optional)
How could you improve your business listing?

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Make it easier for people to find you from your website

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