1 of 25

$74K IN PROFIT SWING WITH SPILLOVER COMMERCE

Start Slide

2 of 25

BEFORE AND AFTER!

3 of 25

THE FULL BEFORE AND AFTER!

4 of 25

AMAZON WAS TAKING 83% REVENUE!

5 of 25

WHY THIS MATTERS!

  • This product no longer pays 80%+ of their revenues to Amazon Fees!
  • Cut their cost per acquisition on Amazon Ads by 22%, while scaling
  • They have dramatically decreased their platform risk
  • They now out-rank and out-sell all their cheap overseas knockoffs
  • Now have true pricing power, maintaining their ranks at high prices

6 of 25

AMAZON BEFORE AND AFTER!

7 of 25

BRANDED AND NON-BRANDED SPEND!

8 of 25

SHOPIFY BEFORE AND AFTER!

9 of 25

SELLERBOARD SCREENSHOT: BEFORE

10 of 25

SELLERBOARD SCREENSHOT: AFTER

11 of 25

TRIPLE WHALE SCREENSHOT: AFTER

12 of 25

THE STRATEGY: SPILLOVER COMMERCE

  • Took a Premium Amazon Brand and installed a profitable Shopify strategy
  • Then we built a Meta ads strategy that allows you to spend once and profit twice.
  • Meta ads drive traffic to Shopify where highly profitable customers build relationships.
  • Meta traffic has a SPILLOVER effect on Amazon where we maximize offers for shopper convenience.
  • The result is profit growth on both platforms, because they compliment each other.

13 of 25

AMAZON SELLERS HAVE THE ADVANTAGE

Amazon sellers are perfectly positioned to take advantage of Spillover Commerce:

​

  • Faster ROI than Shopify-only businesses
    • Meta ads at breakeven = Amazon Profits from Amazon Spillover effect
  • Amazon reviews are years of credibility Shopify sellers can’t match
  • Amazon sellers already have validated demand

14 of 25

THIS SHOULD FAIL

Here are the common pitfalls:

  • Most brands sell the same products, the same way, on every channel.
  • Most brands treat their channels like islands instead of a system.
  • Most agencies know Amazon or Meta, but almost none know both.

15 of 25

EXAMPLE FAILURE: KYLIE COSMETICS

16 of 25

A COMPLETE TURNAROUND

  • Net profit swung from –$43,874.16 to +$29,963 in 74 days.
  • Traffic, rankings, and profit margin all climbed at the same time instead of competing with each other.
  • The brand now grows through a self-sustaining acquisition system that competitors can’t replicate.
  • They beat cheaper overseas competitors by driving demand from outside Amazon instead of lowering price.

17 of 25

WHY DIDN’T THIS EXIST UNTIL NOW?

  • Amazon and Shopify had misaligned acquisition economics
  • Brands used to pick just one ecosystem
  • Each ecosystem required different skill sets
  • Most agencies picked one and ignored the other

18 of 25

PERFORMANCE CONTINUES TO GROW

19 of 25

$74K PROFIT SWING

20 of 25

SPEND ONCE, PROFIT TWICE!

  • Spillover Commerce turns paid traffic into a renewable asset instead of a monthly expense.
  • Shopify profit covers acquisition while the upcycled demand boosts Amazon ranks with money you’ve already spent.
  • This creates a growth engine competitors can’t copy without rebuilding their entire business.

21 of 25

OTHER BRANDS SUCCEEDING: HATCH

  • Only 68 keywords on sponsored products (low)
  • We estimate their Amazon TACoS is around 5%
  • Best Seller despite much higher pricing
  • Running 90 Meta Ads creatives

22 of 25

OTHER BRANDS SUCCEEDING: HATCH

23 of 25

OTHER BRANDS SUCCEEDING: GRÜNS

  • Only 165 keywords on sponsored products (low)
  • We estimate their Amazon TACoS is around 6%
  • Best Seller despite much higher pricing
  • Running 720 Meta Ads creatives

24 of 25

OTHER BRANDS SUCCEEDING: GRÜNS

25 of 25

WANT SPILLOVER COMMERCE? LET’S TALK!

  • We’ll rebuild your acquisition system so your paid traffic funds itself.
  • We’ll use Ad Spend Upcycling to drive profit on Shopify and momentum on Amazon.
  • And we’ll turn your ad spend into a self-sustaining engine your competitors can’t match.