Product Blueprint
Pitch Deck Template �(end deliverable of the product design grant)
[MAKE A COPY OF THIS!!!!!]
Title Slide
Description of what the value proposition is
The Problem or Opportunity Statement
Clear description of the problem your product/service aims to solve. What is your identified customer’s greatest need right now? OR explain the unique opportunity that exists right now.
Real-world examples or anecdotes proving the problem.
Evidence of the problem’s significance.
E.g. - Casual DeFi traders give up when they need to swap 1 asset to another when there is no pairing that exists yet.
Solution
Description of your product/service
How it uniquely addresses the problem
Unique selling points (USPs)
Ensure to have conducted primary research with the intended customer to add in stats.��These should be abstract solutions, not your concrete implementation of the solutions themselves.
E.g.
93% of Casual DeFi traders said that having a single transaction to sign which would perform their desired swap would solve their problem.
Product
How do you envision your company will implement the validated solutions. These too must be validated with primary research.
Market Opportunity
Who is your customer? Make sure you have performed market segmentation to find your beachhead.
Determine market size and potential (TAM, SAM, SOM)
Take how much a customer will spend on your product in a year and multiply it by the number of customers in your beachhead. That is your TAM.
Now workout how many customers in the TAM that you can realistically reach, this is your SAM.
Now workout how many from your SAM you can realistically acquire as paying customers, this is your SOM.
Be sure to describe exactly who your customers user persona is here too.
Go to Market
This slide is how you explain your strategy in detail for how you are going to actually acquire the paying customers in your beachead market.
You can additionally outline the neighbouring market segments that you can spread to with additional features or change in marketing strategies once you have saturated your beachhead.
How will you go to market?
Who are your target or beachhead customers (your ideal target customer for this product)?
Market Competition
Your competitive advantage - show how you fulfil your customers top priorities better than any competition.
Competitive landscape - If possible, create a graph with the axis representing these 2 customer priorities and place your competitors within this framework alongside your own business.
What are your competitors strengths and weaknesses?
Be mindful that often your competition is not another product or business, but the existing status quo or simply doing nothing.
Business Model
Be sure to find out what dollar value your customers would put on the value that you provide to them. Then try to capture as much of that as possible.
-Revenue streams - what are all the ways you will make money
-Pricing strategy
-Sales and distribution channels
-Revenue goals at a high level (what is your customer willing to pay)
Unit Economics
Customer acquisition costs.
Life time value of your defined customer.
Gross margins.
Traction
Outline your traction with customers and product so far, if any, as well as future milestones you are aiming for.
Team
Outline the team and show why you are best positioned to bring this product to market successfully.
-Key team members and their roles
-Relevant experience and expertise
-Why are you together the right team to tackle this challenge
Work Plan
Milestones & Expected Completion Date
Funding Ask
Amount of funding being sought broken down by milestone
Use of funds (detailed breakdown)
Roadmap
Long-term vision and goals
Plan for sustainability and maintenance