1 of 17

ClubRunner Website

HOW TO, BEST PRACTICES and WHO CAN HELP

2 of 17

You will...

Understand the basics of how and where to design your club's website
Learn best practices for website design
Know where to go for help
Discover our district toolkit – This PowerPoint and other tools can be found on the District Website – www.Rotary6000.org

ClubRunner Access

To design or update the home page and navigation menu, the highest access level 30 - Site Administrator is required. Here is more information on DESIGNING AND UPDATING YOUR HOMEPAGE.
Any member with an access level of 60 - Editor is able to create website content for your ClubRunner website. Find all the different types of website content and steps to create the content from our Website Content section on the Knowledgebase.

Website Design Best Practices

Visitors should understand who you are and what you do in 5 seconds.
There should be a clear call to action – Join
Consider what your website visitors are looking for. Most are there to get involved – Join, Volunteer, Attend an Event or Donate. Primary navigation should include Home, Get Involved, What is Rotary and Contact Us. You may want to include Projects, News and/or Speaker and Events Calendar. Avoid clutter with too many pages!
Feature upcoming events and speakers prominently.
Show tangible results – real numbers of "kids given books" or "meals served at the shelter". Pictures and stats tell the visitors a story about your club.

Website Design Best Practices

Make joining EASY! *EASY* #EASY! Did we mention make it EASY! Include information on how to join, who to contact, steps to become a member, expectations of members, etc! Anyone that visits your website should be able to fill out a membership application – or at the bare minimum fill out a membership lead form to be contacted by your club membership chair. The turnaround time on that contact needs to be very short – hours, not days.
Make sure your website design is mobile friendly.
Connect to social media from the website and from social media to the website.

Website Design - What NOT to Do

Design for members not visitors – Remember we want to attract new members while keeping our current members informed. Avoid jargon that "outsiders" may not be familiar with. Keep the homepage focused on community impact and what the club does.
Fail to update – make sure your website content, meeting speakers, events, etc are kept current. A visitor will assume your club is old and stale if your website is highlighting an event that happened 3 years ago.
Fail to have a clear way to join – did we mention to make joining EASY!
Confusing navigation – keep the dropdown menus simple and concise. Do not have menu links across the top for 15 different pages. Use the dropdowns to categorize. There should be no more that 7 menu headers.

A Simple Test

When visiting your site, will a visitor be able to answer these questions in just 30 seconds?

Where to go for HELP!

Website Design Toolkit