Strategic Marketing Analysis & Plan for Vitamin D Creative
Proposal for remainder of 2023
Vitamin D Creative Presentation Outline
GA4 Vitamin D Creative June/July Reports Overview
GA4 Vitamin D Creative June/July Reports User Acquisition
GA4 Vitamin D Creative June/July Reports Traffic Acquisition
GA4 Vitamin D Creative June/July Reports Engagement
GA4 Vitamin D Creative June/July Reports Engagement Contin…
GA4 Vitamin D Creative June/July Reports Engagement Contin…
PROBLEM
INBOUND MARKETING
Need a larger online presence from social media, website issues, no blogs, email campaigns, or advertisement (display) campaigns.
CLIENTS
Small start-ups that don’t bring in the higher revenue - no Google testimonials and very little on the website or social media.
LEADERSHIP
No marketing leader to guide the team with collaborative and strategic marketing practices that produce results.
REPORTS
Google Analytics isn’t tracked well by company. KPIs aren’t clear.
FINANCIALS
Is there a monthly budget for marketing campaigns? (creative assets, Google ads, blogs, emails, social media ads)
9
2023
SEO
No keywords on website for SEO, with website ranked 3rd and 4th on Google, with LinkedIn ranking 1st and 2nd. Not on website very long
SOLUTION
CLOSE THE GAP
Become a leader online. Target social media audiences with consistent postings that include testimonials, links to case studies, stats, graphs, links to blogs, etc.
CLIENTS
Ask clients to send either a short testimonial video or quote that you can add to your testimonials page, LI, or other social media.�Target potential clients by sending an email with case studies or large clients.
LEADERSHIP
A manager or leader can guide, shape, and lead a team to work together for one sole purpose: to make the company successful and the team unstoppable.
REPORTS
Communication between all departments, with marketing and sales having the same goals and knowing which department does what and how they can overlap to increase sales.
�SEO
Research relevant keywords to add to website, blogs, and Google that will boost SEO rankings. Use video, infographics, Q & A, etc., to keep users engaged and on the platform longer.
FINANCIALS�
Set marketing budget, either by monthly, bi-monthly, or yearly, with goals to be accomplished
10
2023
SERVICES OVERVIEW
UNIQUE
Small agency that doesn’t treat you like a number, but their top priority – “Never stop until our clients are 100% satisfied.”
CUSTOMER LIST
Dozens of clients, including Merk and Baxter, with previous clients, Pfizer, P&G, & Kimberly Clark
STRATEGIC MARKETING�
CREATIVE EXECUTION
11
2023
COMPANY OVERVIEW
WEBSITE ANALYSIS
RESEARCH
Based my research on website observation, competitors, and Google Analytics
ABSTRACT
Full-service B2B agency that includes web development, strategic marketing, content marketing, video production, & creative execution
DESIGN
Dynamic colors plus UX friendly, with scrolling testimonials banner, blogs, case studies, and news or press articles
13
2023
SERVICE BENEFITS
14
2023
YOU
COMPETITORS
15
7/11/23
GROWTH STRATEGY GOALS
How we’ll scale in the future
AUG�2023
Roll out content that includes blogs, case studies, emails, & social media posts. Revamp website and optimize it. Monitor performance for impressions, clicks, & leads & report.
NOV 2023
�Increase leads by 15%, scaling to 20% by 2024, via best marketing practices and sales pitches (could include ad campaigns)
MAR 2024
Increase sales by 20% through strategic marketing, social media posts, landing pages, and organic marketing. Think about expanding markets.
PITCH DECK
16
20XX
This Photo by Unknown Author is licensed under CC BY-SA
THANK YOU
VITAMIN D CREATIVE
17
2023