Fan Takeover

Autoplay • Click-to-Play • Static

Ad Placements

Up to 4 ad units per page on Desktop

• One Impact/Resolved unit above the global navigation
• Two 300x250 or 300x600 units alongside the body of the article
• One Impact unit below the article content

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Rules & Guidelines

• Device breakouts
• Fan Takeovers are cross-device formats and should not have separate device category tracking
• Device-specific GAM reporting can be provided by Fandom
• Tracking pixels
• Maximum 3 tracking pixels
• Excessive tracking pixels may negatively influence ad load speed and performance
• Creative versions
• Maximum 3 creative versions
• Video
• Maximum 30 sec video file duration
• Video assets exceeding recommended length may affect ad load speed and performance (e.g., VCR, viewability, etc.)

Creative Specs

Autoplay • Click-to-Play • Static

Autoplay

Desktop Impact Unit

Banner Image

Dimensions: 1600x400 (4:1 - responsive)

Max File Size: 200K

File Format: JPG

Third Party: No

Delivered by: DFP

Asset Requirements if Fandom Builds:

Layered PSD files for any background and primary images. Logos. Font files.

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Video File

Dimensions: 16:9 (1920x1080 - responsive)

Max Duration: 30 seconds

Max File Size: 512M

Preferred Format: .MOV or .MPEG4

Other Accepted Formats: webm, 3gpp, avi, mjpeg, mpegps, wmv (Video will automatically be transcoded by DFP to appropriate format and resolution.)

Desktop Resolved Unit

Banner Image

Dimensions: 1600x160 (10:1 - responsive)

Max File Size: 200K

File Format: JPG

Third Party: No

Delivered by: DFP

Asset Requirements if Fandom Builds:

Layered PSD files for any background and primary images. Logos. Font files.

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Video Thumbnail

Dimensions: 654x368

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Video File

Same video file that is used on the

Impact Unit.

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Mobile Impact & Resolved Unit

Video File

Same video file that is used on

the Desktop version.

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Banner Image

Dimensions: 640x360 (with 640x213 safe area)

Max File Size: 70K

File Format: JPG

Third Party: No

Delivered by: DFP

Asset Requirements if

Fandom Builds:

Layered PSD files for any background and primary images. Logo files (AI or EPS preferred). Font files.

​

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Click-to-Play

Desktop Impact Unit

Banner Image

Dimensions: 1600x400 (4:1 - responsive)

Max File Size: 200K

File Format: JPG

Third Party: No

Delivered by: DFP

Asset Requirements if Fandom Builds:

Layered PSD files for any background and primary images. Logos. Font files.

​

Video File

Dimensions: 16:9 (1920x1080 - responsive)

Max Duration: 30 seconds

Max File Size: 512M

Preferred Format: .MOV or .MPEG4

Other Accepted Formats: webm, 3gpp, avi, mjpeg, mpegps, wmv (Video will automatically be transcoded by DFP to appropriate format and resolution.)

Desktop Resolved Unit

Banner Image

Dimensions: 1600x160 (10:1 - responsive)

Max File Size: 200K

File Format: JPG

Third Party: No

Delivered by: DFP

Asset Requirements if Fandom Builds:

Layered PSD files for any background and primary images. Logos. Font files.

​

Video Thumbnail

Dimensions: 654x368

​

Video File

Same video file that is used on the

Impact Unit.

​

Mobile Impact & Resolved Unit

Video File

Same video file that is used on

the Desktop version.

​

Banner Image

Dimensions: 640x360 (with 640x213 safe area)

Max File Size: 70K

File Format: JPG

Third Party: No

Delivered by: DFP

Asset Requirements if

Fandom Builds:

Layered PSD files for any background and primary images. Logo files (AI or EPS preferred). Font files.

​

Video Thumbnail: 654x368

​

Static

Desktop Impact Unit

Banner Image

Dimensions: 1600x400 (4:1 - responsive)

Max File Size: 200K

File Format: JPG

Third Party: No

Delivered by: DFP

Asset Requirements if Fandom Builds:

Layered PSD files for any background and primary images. Logos. Font files.

Desktop Resolved Unit

Banner Image

Dimensions: 1600x160 (10:1 - responsive)

Max File Size: 200K

File Format: JPG

Third Party: No

Delivered by: DFP

Asset Requirements if Fandom Builds:

Layered PSD files for any background and primary images. Logos. Font files.

Mobile Impact Unit

Banner Image

Dimensions: 640x360

Max File Size: 70K

File Format: JPG

Third Party: No

Delivered by: DFP

Asset Requirements if

Fandom Builds:

Layered PSD files for any background and primary images. Logo files (AI or EPS preferred). Font files.

​

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Mobile Resolved Unit

Banner Image

Dimensions: 640x213

Max File Size: 70K

File Format: JPG

Third Party: No

Delivered by: DFP

Asset Requirements if

Fandom Builds:

Layered PSD files for any background and primary images. Logo files (AI or EPS preferred). Font files.

​

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