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Authentic Gen Z Influence

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ENGAGE GEN Z CONSUMERS: Drive Awareness, Reach & Retailer Support

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DR TEAL’s

NIL

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Dr Teal’s aimed to partner with elite NCAA Student Athletes to demonstrate how their wellness products can seamlessly integrate into the daily lives of active consumers.

THE CHALLENGE

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CHALLENGE

OPPORTUNITY

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Dr Teal’s partnered with 90 elite NCAA student athletes to spotlight their recovery journey. While, engaging their local community to support nearby Target and Walmart stores close to campus.

THE OPPORTUNITY

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OPPORTUNITY

SUCCESS

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SUCCESS

98Strong activated 90 top NCAA Student Athletes who posted 3 unique video assets each across TikTok & Instagram to outperform all KPIs and delivered unprecedented access to college consumers.

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1.4M IMPRESSIONS

600K Original KPI

14%

ENGAGEMENT

10% Original KPI

440K Original KPI

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1M

REACH

OUTPERFORMING KPIs

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Deliverables Per Athlete Each Month

One (1) TikTok

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Two (2) IG Reels

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MONTHLY DIGITAL DELIVERABLES

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WINNING ENGAGEMENT

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LOOKING AHEAD

Building on the success of our first campaign, 98Strong will collaborate with Dr Teal’s to spotlight top Olympic hopefuls in the lead-up to the Paris Games. We’re thrilled to demonstrate how these elite athletes incorporate Dr Teal’s into their training routines.