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All the nuggets IRL

University of Wisconsin-La Crosse�www.uwlax.edu

Maren Walz @marenwalz

Jake Speer @meteiorman

#heweb17 #DPA2

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Hi, I’m Maren

I love being able to see problems and solutions. I’m a can-of-worms opener and an onion peeler. And I’m willing to try anything.��My superpower is the ability to herd kittens.

#HEWEB17 #DPA2

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Hi, I’m Jake

I have been creating websites and graphics since I was 13.

My superpower is writing CSS that works in Internet Explorer on the first try.

#HEWEB17 #DPA2

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What web editing looks like at UWL

CSS height and Gemütlichkeit...

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What Web editing really looks like:

Decentralized web editing model�~300 content contributors

Small web team,�3 full time�divvy up campus clients

Web advisory committee�minimal time commitment

#HEWEB17 #DPA2

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What the Web looks like:

Centralized platform

5k URLs - down from 15k URLs

Ecommerce handled externally

​

#HEWEB17 #DPA2

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They tell you ...

#HEWEB17 #DPA2

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Don't get overwhelmed.

​

#HEWEB17 #DPA2

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Try to bring home a few

nuggets that you can

implement after HighEdWeb.

#HEWEB17 #DPA2

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Our team has been

purposeful in doing just that.

Here's how ...

#HEWEB17 #DPA2

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How we approach HighEdWeb

Pre-conference plan

  • Tie HighEdWeb directly to your PD goals
  • Coordinate efforts

Post-conference rundown

  • Share what we learned - all the nuggets
  • Make a plan, Stan!

#HEWEB17 #DPA2

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#HEWnugget

“It is possible to have a great working relationship �with a SME. The place to start is with people.”

#MPD - I don’t have your Ph.D.�Amanda Costello, University of Minnesota

#HEWEB17 #DPA2

Be awesome to people 2012

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782

WEB EDITORS

#HEWEB17 #DPA2

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782

WEB EDITORS!!!!

#HEWEB17 #DPA2

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Be … everywhere.

Create a cohort of champions.

Listen.

Adopt a “here’s what we CAN do” mentality.

#HEWEB17 #DPA2

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#HEWnugget

“... we’re inadvertently sending messages to our prospective students that we don’t intend to send.”

#UAD - Let's face it: We're not sixteen anymore�Mark Heiman, Carlton College

#HEWEB17 #DPA2

Our homepage sucks 2014

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#HEWEB17 #DPA2

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#HEWEB17 #DPA2

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#HEWEB17 #DPA2

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#HEWEB17 #DPA2

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#HEWEB17 #DPA2

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#HEWnugget

“A redesign of our central news hub meant tackling �the tricky balance of institutional marketing �with distributed content creation.”

#AIM - Is a Taco a Sandwich? (And Other Hard Questions)

Jacob DeGeal, Illinois State

#HEWEB17 #DPA2

Some things are way too hard 2015

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Many separate tasks

Required awareness of campus processes and personal connections

​

Was a pay to play system

#HEWEB17 #DPA2

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#HEWEB17 #DPA2

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One task

People can create a cross-platform communication

#HEWEB17 #DPA2

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#HEWEB17 #DPA2

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#HEWEB17 #DPA2

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#HEWEB17 #DPA2

Your event has been submitted.

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Improved promotion of campus events & accomplishments

​

Event communicator is in full control

​

All communication options are “top of mind” and easy to use

#HEWEB17 #DPA2

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#HEWnugget

“You’re a wizard, Neo.” - Yoda

​

#AIM - Fienen's totally topical, terrific tutorial on Tag Manager

Michael Fienen, nuCloud

#HEWEB17 #DPA2

Scary stuff isn't that scary 2016

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email/postcard

our site

vendor site*

success

reports

A

B

* 3rd party site, very limited control over templates

Our Tag Manager scenario

How did we make it work? Read our how-to document

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How we approach HighEdWeb

Pre-conference plan

  • Tie HighEdWeb directly to your PD goals
  • Coordinate efforts

Post-conference rundown

  • Sharing what we learned - all the nuggets
  • Make a plan, Stan!

#HEWEB17 #DPA2

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Questions

#HEWEB17 #DPA2

| iComm@uwlax.edu | @marenwalz | www.uwlax.edu |

@metieorman