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Course Objectives

1. Content marketing and creative production capabilities:

Through 15 AI tools,
Applications include creating AI-designed logos, AI-composed music soundtracks, AI-generated advertisement videos, AI scripts, and virtual anchors in marketing videos.
Enhance the appeal and creative expression of marketing content.

2. Search Engine Marketing (SEM), Search Engine Optimization (SEO)

SEM involves spending money on advertising to enhance marketing efforts.
SEO involves enhancing the organic ranking of an e-commerce website through content and technical means, without spending money.

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Course Objectives

3. Proficient in customer data tracking and analysis tools GA4, GTM:

GA4 is Google's website analytics tool that tracks user behavior, event conversions, and traffic sources, helping businesses optimize their marketing strategies.
GTM is a tag management tool that allows marketers to easily set up GA4 tracking, conversion events, and advertising tags without modifying code, enhancing data management efficiency.

4. Data Visualization and Interpretation Skills:

Familiar with two major data visualization tools, Google Looker Studio and Tableau, proficient in designing data dashboards, data filtering, and interactive features. Capable of presenting analytical results through charts to aid in marketing decisions.

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Course Syllabus

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【I. Content Marketing and Brand Management】

chp1. Types and Methods of Content Creation:
Chapter 2: Strategies for Increasing Brand Visibility:
Chapter 3: Blog, Video, and Newsletter Marketing:

[II. Implementation: Creating Various Marketing Content Using 15 AI Tools]

☎ Chapter 10. AI Drawing: Text-to-Image, Automatic Logo Creation, Vector Graphics, 3D Graphics, Various Styles of Graphics, Illustrations
Chapter 10-1. AI Drawing (1): AutoDraw, Creating Small Illustrations for Use in PowerPoint Presentations, Posters, Videos, Lectures, and Animations
Chapter 10-2. AI Drawing (2): Krea [AI Drawing Tool]: Generate images in the style of Van Gogh + create images based on your own sketches, photo-realistic images, free ➜ LCM
chp10-3. AI Drawing (3): Freepik [AI Drawing Tool]: Generate images based on your own sketches with Vincent Draw +, producing photo-realistic images for free ➜ LCM
Chapter 10-4. AI Drawing (4): Recraft [AI Drawing Tool]: Text-to-Vector Graphics, Logo Design, Presentation Illustrations ➜ LDM
Chapter 10-5. AI Drawing (5): Using Generative AI for Drawing [ChatGPT 4.0, Copilot]: Adopting Text-to-Image Approach ➜ LDM
Chapter 10-6. AI Drawing (6): [Yodayo]: Generating Anime Images ➜ LDM
Chapter 10-7. AI Drawing (7): 【Ideogram】: The top choice for creating logos, accurately adding text to images ➜ LDM

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Please translate the following content into English, maintaining the original context and professional terminology:�☎ Chapter 11. AI-Generated Videos (Vidu, Sora, inVideoAI, Kling, Luma, Runaway, HailuoAI)

Chapter 11-1. AI-generated Video (1): Vidu [Tusheng Video] (Free, developed by Tsinghua University)
Chapter 11-2. AI-Generated Videos (2): Vidu [Reference Raw Videos]
Chapter 11-3. AI-Generated Videos (3): Vidu [Wensheng Video]
Chapter 11-4. AI-generated Videos (4): Vidu [Storyboard Scripting, Shooting a Short Film]

☎chp12-1. Sora Video Generation (1): Tier 2 [Payment Required, Up to 50 Videos Per Month]

chp12-2. Sora Video Generation (2): [Image-Based Video] (No upload of character images allowed, can generate 5 seconds)
Chapter 12-3. Generating Videos with Sora (3): "Wensheng Video" (Hands are prone to flaws)
Chapter 12-4. Sora Video Creation (4): [Video on Video] ➜ Replace [Remix] ➜ Mix [Blend]
Chapter 12-5. Sora Video Production (5): [Storyboard Video Creation] ➜ Re-edit [Re-Cut] ➜ [Edit-Story]

☎chp13-1. Other Various Video Creation Tools (1): inVideoAI, Kling, Luma, runaway, hailuoai (Conch AI)

Chapter 14: AI-Generated Music
chp14-1. AI-Generated Music (1): Suno [Text-to-Music Generation] (Free, 10 songs per day, 3.5 minutes each)
Chapter 14-2. AI-Generated Music (2): Suno [Using a Professional Song Style Generator]
Chapter 14-3. AI-Generated Music (2): Suno [Custom Mode for Generating Songs]

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☎ Chapter 15. AI Video Editing (Jianying, Filmora)

chp15-1. AI Video Editing (1): CapCut [Installation, Registering an Apple Account]
chp15-2. AI Video Editing (2): CapCut [Generating Influencer Music: Lofi Music, Relaxing Music] (ChatGPT ➜ Krea ➜ Suno ➜ CapCut)
Chapter 15-3. AI Video Editing (3): Automatically Recognize Subtitles in Speaking Videos and Replace with Custom Character Voiceovers
chp15-4. AI Video Editing (4): Manually Adding Subtitles and Dubbing
Chapter 15-5. AI Video Editing (5): AI Automatically Recognizes Lyrics and Adds Subtitles (AI feature, 4 free uses per month)
chp15-6. AI Video Editing (6): Creating a Jay Chou Music Video and Technical Explanation Segment (Final Project Example)

Chapter 16: AI-Generated Sound Effects

Chapter 16-1. AI-Generated Sound Effects (1): MyEdit [CyberLink Taiwan, 5 free sound effects daily]

☎ Chapter 17. Speech Recognition (1): Text-to-Speech (Creating voice-overs for videos, off-screen scripts, practicing English listening and speaking skills)

chp17-1. Converting Text to Audio: NaturalReader (AI Real Human Voices, cloned from professional broadcasters' voices from various countries, free voices available for unlimited use, paid voices include 20 minutes of free daily usage)
Chapter 17-2. Converting Text to Audio: TTSMaker (completely free and allows for mp3 downloads, highly recommended. It offers the option to select different emotional tones for each character, such as angry, sad, fearful, indignant, and happy. It includes cartoon voices as well as a variety of real human voices.)
Chapter 17-3. Converting Text to Audio: Elevenlabs (completely free and downloadable, boasts highly realistic human-like pronunciation, foreigners speaking Chinese with accurate Chinese pronunciation)
Chapter 17-4. Converting Text to Audio: Fish Audio (completely free and downloadable, boasts the ability to clone various celebrities' voices for dubbing)

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☎ Chapter 18. Speech Recognition (2): Converting Audio and Video to Text (Creating Video Subtitles, Transcribing Meeting Recordings)

chp18-1. Recognizing English Subtitles from English Videos: The Simplest and Completely Free Method: Upload to YouTube, which will automatically add English subtitles (does not support Chinese).
Chapter 18-2. Recognizing Chinese Subtitles in Chinese Videos: Method 1: Ya-Ting Verbatim Transcript (1 Google account has a 300-minute transcription quota), and other tools (all require a fee).
Chapter 18-3. Recognizing Chinese Subtitles in YouTube Videos: Method 2: NotebookLM (completely free, it is an AI-driven tool launched by Google for writing academic papers, conducting research, and assisting in novel writing.)

Chapter 19: AI Photo Mouth Movement, AI Virtual Anchors, Marketing Video Template Production

Chapter 19-1. AI Photos Speak: Your own photo can talk using Vidnoz AI [Free version, 300 words, 1-minute video] (Please prepare your own photo)
Chapter 19-2. AI Virtual Anchor, Marketing Video Template Creation: Vidnoz AI [Free Version, 3 Minutes of Video per Day] (Please prepare your own photo)
Chapter 19-3. Convert PowerPoint Presentations into Marketing Videos: Vidnoz AI [Free Version, 3 Minutes of Video per Day] (Please prepare your own presentation)

☎ chp20. The Most Powerful Mathematical Generative AI: deepseek (Strengths: Logical Reasoning Ability, Code Writing Ability, Mathematical Computation Ability)

Chapter 20-1. Code Writing Skills, Mathematical Computation Skills Assessment (The Most Powerful Data Analysis AI, The Most Powerful Statistical Quantitative Analysis AI)
chp20-2. AI-Assisted Data Analysis (1): Excel Calculation Assistance (No coding required, can replace formula calculations in Excel)
Chapter 20-3. AI-Assisted Data Analysis (2): Automatically Generating Basic Charts, with Display of Chinese Characters (Interactive Response, Visualization)
Chapter 20-4. AI-Assisted Data Analysis (3): Automated Advanced Graphing: Heat Map, Pair Plot
Chapter 20-5. To display Chinese characters in charts, Chinese font files must be installed.
Chapter 20-6. AI-Assisted Data Analysis (4): Clustering Analysis, Pivot Tables — deepseek/ChatGPT Python Comparison
Chapter 20-7. AI-Assisted Advanced Data Analysis (5): Cross-Table Association Analysis — Comparing deepseek/ChatGPT with Python
Chapter 20-8. AI-Assisted Advanced Data Analysis (5): Classification Prediction in Artificial Intelligence Machine Learning—Comparing deepseek/ChatGPT 4.0 with Python
Chapter 20-9. AI-Assisted Advanced Data Analysis (6): Regression Prediction with Artificial Intelligence Machine Learning - Comparing deepseek/ChatGPT and Python
Chapter 20-10. AI-Assisted Advanced Data Analysis (7): Statistical Analysis and Independent Samples t-Test — A Comparison between deepseek/ChatGPT and SPSS
Chapter 20-11. AI-Assisted Advanced Data Analysis (8): Multivariate Regression Statistical Analysis and Variance Testing—Comparing deepseek/ChatGPT and SPSS

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[3. Implementing SEM Search Engine Marketing: Applying SEO Techniques to Improve Website Rankings in Search Engines]

Chapter 31: Implementation: Uploading a Business Website to Cloud Hosting
Chapter 32. Implementing SEO Practice 1: Introducing Your Website to Search Engines with a Summary (TDK)
Chapter 33. Implementing SEO Practices 2: Google Search Console (GSC): Let Google's engine recognize your website and start indexing your e-commerce site.
Chapter 34. Implementing SEO Practices 3: Embedding "Popular Keywords, Long-Tail Keywords" to Improve Website Ranking in Search Engines
Chapter 35. Implementing SEO Practice 4: Image SEO (Ensuring search engines understand what your website images are about, enabling them to be found through keyword searches)
Chapter 36. Practical SEO Implementation 5: The website must be RWD (Responsive Web Design) suitable for mobile devices.
Chapter 37. Practical SEO Implementation 6: Website Content Must Be Good, Useful, and Frequently Updated
Chapter 38. Practical SEO Implementation 7: Must Have External Link Recommendations (Backlinks) - (Demonstrating the website's authority and the trust level from other sites)
Chapter 39. Practical SEO Implementation 8: Fast Page Loading Speed (Providing a Good User Experience)

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[IV. Implementation: Using GA4 (Google Analytics) for E-commerce Traffic Analysis]

Chapter 41. Implementing GA4 Practice 1: Using GA4 for Website Traffic Tracking and Analysis - Basics: Two Types of Real-Time Reports (Real-Time Overview, Real-Time Pages)
Chapter 42. Implementing GA4 Practice 2: Setting Up Custom Events in GA4, Configuring Key Events (Conversion Rate)
Chapter 43. Implementing GA4 Practice 3: Google E-commerce Demo Data, GA4 Acquisition Reports
Please translate the following content into English, maintaining the original context and professional terminology:�➜(Daily total, monthly total, active users, new users, returning users, traffic from various channels)
Chapter 44. Practical Implementation 4: GA4 User Reports
Identify my target customers: country, region, gender, age.
chp45. Implementing GA4 Best Practices 5: GA4 Technology Report
Identify the devices that visit my website most frequently and conduct monthly design audits for: platform, operating system, browser, device type, and resolution.
Chapter 46. Practical Implementation 6: GA4 Engagement Reports
Identify the most popular web pages on the website, examine various events, and convert events.
Chapter 47. Practical Implementation 7: GA4 Profitability Reports
Please translate the following content into English, maintaining the original context and professional terminology:�➜ (Identify which product sells the best/is viewed the most/is added to the cart the most, and the sales revenue/number of purchasers/new buyers in the past 30 days)
Chapter 48: Practical Implementation 8: GA4 Returning Visitor Report
Please translate the following content into English, maintaining the original context and professional terminology:�➜ (Query the number of return visits, the daily [return visit retention rate, return visit participation time] of new users from 42 days ago, the trend of retention rate changes between new users vs. returnees, and the trend of participation time changes between new users vs. returnees)

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[IV. Implementation: Using GA4 (Google Analytics) for E-commerce Traffic Analysis]

Chapter 49. Implementing GA4 Best Practices 9: Customizing Reports in GA4 Explore ➜ Freeform Reports (1)
chp50. Implementing GA4 Practice 10: Customizing GA4 Exploration Reports ➜ Freeform Reports (2)
Chapter 51. Implementing GA4 Practice 11: Customizing Reports in GA4 Explore ➜ Freeform Reports (3)
Chapter 52. Implementing GA4 Practice 12: Customizing Reports in GA4 ➜ Funnel Exploration Report (4)
chp53. Implementing GA4 Practice 13: Custom Reports in GA4 Exploration ➜ Path Exploration Report (5) ➜ Forward Path Analysis
chp54. Implementing GA4 Practice 14: Custom Reports in GA4 Exploration ➜ Path Exploration Report (6) ➜ Reverse Path Analysis
Chapter 55. Implementing GA4 Practice 15: Customizing Reports in GA4 ➜ Overlap Exploration Reports (7)

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Information software

Relevant Practical Course Planning

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Information Software Tools: Related Implementation Course Planning

1. Freshman Year: Python Programming

2. Sophomore Year, First Semester: Database Management and Applications

Teaching MySQL Database and Related Data Analysis

3. Second Year, Second Semester: Application of Artificial Intelligence in Business Management

Teaching Business Data Analysis with Pandas

4. Junior Year, First Semester: Application of Artificial Intelligence in Business Forecasting

Teaching AI machine learning, deep learning, and business forecasting.

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Information Software Tools: Related Implementation Course Planning

5. Junior Year, Second Semester: Internet Marketing

Teaching SEO, website traffic analysis with Google Analytics (GA),
Customer behavior tracking and GTM (Google Tag Manager) code management.
15 AI Tools for Rapid Development of Content Marketing Videos

6. Senior Year, First Semester: Customer Relationship Management

Among them, the Customer Relationship Management course taught in the senior year is the most important class in the teacher's curriculum, extremely crucial.
It is also a practical course that teaches the use of SPSS software for precise marketing, precise product development, precise services, and precise market positioning.

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Course CP Value Ranking

6. Senior Year, First Semester: Customer Relationship Management
5. Junior Year, Second Semester: Internet Marketing
3. Sophomore Year, Second Semester: Application of Artificial Intelligence in Business Management (Pandas Business Data Analysis)
2. Sophomore Year, First Semester: Database Management and Applications (Analysis of MySQL Databases)
4. Junior Year, First Semester: Application of Artificial Intelligence in Business Forecasting (AI Machine Learning, Deep Learning, Business Forecasting)
1. Sophomore Year: Python Programming Design

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The value of this course

Digital marketing, internet marketing

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The value of this course: Digital Marketing, Internet Marketing

A doctoral student told me that he want to take this course.

He said that taking such a course outside would cost tens of thousands.

12 years ago, a cosmetics company owner told me

She spent tens of thousands to learn internet marketing techniques.

A student who graduated in the humanities explains their progress year by year.

How did he achieve a monthly salary of 100,000 after graduating for 5 years?

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Two key factors for liberal arts graduates to earn a monthly income of 100,000 after working for 5 years

https://tw.news.yahoo.com/%E6%96%87%E7%B5%84%E7%95%A2%E6%A5%AD%E4%BA%94%E5%B9%B4%E8%96%AA%E6%B0%B4%E6%BC%B2-%E5%80%8D-%E5%8E%9Fpo%E6%9B%9D-%E5%85%A9%E5%A4%A7%E9%97%9C%E9%8D%B5-050502249.html

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Taiwan's C2B project bidding platform 【Outsourcing/Settlement/Freelance Platform】

Tasker on a mission:

We provide a diverse range of outsourcing services, encompassing design, software development, and marketing, offering matchmaking opportunities for businesses and freelancers.

TASKER

PRO360 Expert Network: A platform dedicated to professionals for accepting projects, offering a variety of services including design, engineering, and copywriting, with a comprehensive protection mechanism in place.

Professional 360

Case+ Outsourcing Network: Launched by 1111 Job Bank, it aggregates various part-time opportunities, covering video production, programming, marketing planning, etc., and offers free matching of professional talents.

Case Study House

Yourator: A job-seeking platform focused on the startup industry, offering part-time and freelancing opportunities, primarily in web design, software development, and graphic design.

The text "POPDAILY" does not require translation as it is a proper noun, likely referring to a brand or publication name. It remains the same in English.

HoliBear: A creative-oriented project platform that offers services related to digital skills and allows for customized services. The platform distinguishes between buyers and sellers to differentiate between clients and contractors.

Solar

CakeResume: An international job recruitment platform that offers exquisite resume templates and features a dedicated mobile app, allowing users to directly apply for jobs and accept projects on the platform.

104 Platform:

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Taiwan's largest C2B project bidding platform 【Outsourcing/Settlement/Freelance Platform】

In Taiwan, Tasker (originally known as 518 Outsourcing Network) is widely regarded as one of the largest platforms for outsourcing, taking on projects, and freelancing.
Tasker Task Outsourcing (originally 518 Outsourcing Network)

The platform offers a diverse range of services in fields such as design, software development, and marketing, providing matchmaking opportunities for businesses and freelancers.

PRO360 Expert Network

It is a well-known platform in Taiwan for freelancing, focusing on professional services for experts, offering a variety of services including design, engineering, and copywriting, along with a comprehensive protection mechanism.

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