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BY-COVID

Brand Guidelines.

The information contained in this document offers a complete guide to the BY-COVID branding – colours, templates and iconography.

For any doubts related to the branding, or on how to obtain logos, images or icons, contact ELIXIR Hub at info@elixir-europe.org. If you need guidance or have a request, do reach out to the ELIXIR Hub as well.

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Content.

  • Logo
  • Colour Palette
  • Font and typography
  • Icons and illustrations
  • How to acknowledge the project
  • Diagnostics
  • Pharma
  • Biotech-/bioinformatics companies
  • CRO/CMO
  • Consulting
  • Medical Devices
  • Education
  • Publishers/Media
  • Hospitals/Healthcare providers

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Logo.

A. Logo

You may use any of the three options depending on the type of background to ensure high contrast.

B. Simplified version

Use this simplified version only for smaller options of the logo or when a horizontal display is not suitable.

A.

B.

BRAND GUIDELINES

BY-COVID

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Logo.

You can use the arrow and forward slash from the project logo to add some colour to posters, presentations, infographics or other visual materials.

BRAND GUIDELINES

BY-COVID

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Colour

Palette.

#1d1d1b

45 º

#dd2b6c

3a9#cd7

#f3f3f3

The BY-COVID colour palette contains 4 different colours.

While the dark grey is used as a primary colour, the light grey is used as a background colour.

You may use the pink as accent colour to emphasise titles or highlight keywords. Do not use this colour as the main one in any documents.

Use blue sparingly or as part of a gradient to avoid causing confusion since it is used for hyperlinks.

BRAND GUIDELINES

BY-COVID

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Font.

Ag

IBM Plex Sans

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9

Ag

BRAND GUIDELINES

BY-COVID

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Title

Title

IBM PLEX SANS BOLD

48 px

H1

Heading 1

IBM PLEX SANS BOLD

28 px

H2

Heading 2

IBM PLEX SANS SEMIBOLD

20 px

H3

Heading 3

IBM PLEX SANS REGULAR

16 px

BODY

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec placerat ligula nunc, rhoncus facilisis risus aliquet non. Donec et commodo dui.

IBM PLEX SANS BOLD

11 px

1.15 spacing

subtitle

Subtitle

IBM PLEX SANS LIGHT

16 px

Hierarchy.

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Icons.

BRAND GUIDELINES

BY-COVID

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Icons.

BRAND GUIDELINES

BY-COVID

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Connections.

BRAND GUIDELINES

BY-COVID

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Connections.

BRAND GUIDELINES

BY-COVID

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BY-COVID has received funding from the European Union’s Horizon Europe research and innovation programme under grant agreement number 101046203.

How to acknowledge BY-COVID.

BRAND GUIDELINES

BY-COVID