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Driving Marketing and

Enrollment Efficiency

#EngageEDU

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Moving from Passive to Active Tactics

#EngageEDU

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Dr. Joe Sallustio

Senior Vice President

*University Strategic Enrollment Management

*Lindenwood Global

Lindenwood University

jsallustio@lindenwood.edu

Co-Author

Commencement: The Beginning of a New Era in Higher Education

Co-Founder / Host

The EdUp Experience Podcast

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Statistics:�

300,000 plays since Jan 2020
650 overall episodes
184 countries have listened
17% global audience
51%/49% male - female audience
83%/17% domestic - international audience

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Commencement: The Beginning of

a New Era in Higher Education

#1 New Release in Higher Education Administration on Kindle and Paperback

#1 Best Seller in the Higher Education Administration category on Amazon

Thousands of copies sold across the World

Includes insights from 125 Presidents from Colleges and Universities

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Higher Education and Students

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Competition is fierce

Defining Your Recruitment Strategy

Step up your recruitment game

to embrace speed and efficiency

(more important than ever)

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The State of �Higher Education

Degree Value - �Students questioning value of a college degree�
Consumer Hypersensitivity - �price, length, time to degree, ROI, relevance to work�
Artificial Intelligence - �disruptions to programming and operations�
Financial Savvy - �students understand, more than ever, debt impact and ROI

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From the Pages of Commencement

Higher Ed leaders say they institutions are exploring a merger, acquisition, or strategic partnership

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From the Pages of Commencement

Higher Ed leaders anticipate the future of higher ed will look vastly different from what we know it to be now (pre-AI poll)

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The State of the �Higher Education �Consumer

Tech Savvy - Greater tech skills than the institutions serving them�
Growth Hacking - microcredentials, non-credit, skills stacking�
Simplicity and Convenience - expect speed and efficient solutions�
Fickle and Transient - fail to deliver and the student will look to a new provider

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Quotable Moment

Student demands are changing wildly.

~Laura Ipsen, CEO - Ellucian

Commencement: The Beginning of a New Era in Higher Education

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Enrollment Trends

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Changing student population with diverse profiles
Expansion of online learning
Broadening geographic strategies - digital marketing
Cultivation and capture
Lifelong learning value
Personalized communications
Value vs. Appreciated Value

The Changing Landscape

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Aspirations to Differentiate

Is “Quality” a true differentiator?

Accredited institutions

Technology advantage

A.I. Implementations

Defining ROI

Go beyond the math?

Allow for Growth Hacking

Transfer Credit
Prior Learning Assessment

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Quotable Moment

The best education for the future puts learners in the driver’s seat as never before, which challenges institutions to cede a lot of control to the customer.

~Dr. Melik Peter Khoury - President, Unity College

�Commencement: �The Beginning of a New Era in Higher Education

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The Secret?

It’s NOT Rocket Science

Simplicity and convenience
Heavy reliance on technology - student and institution
Customizable social media
Growth hacking
Program relevance
Crystallized value propositions
Address cost and debt
Academic calendar changes

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Embrace a sales culture

Parting words…

Relentless prioritization

Non-stop testing mindset

Data-driven decisions (data doesn’t lie)

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Thank you!