WHAT IS VAPING?

E-cigarettes heat so-called “e-liquids” that:

• May or may not contain nicotine
• Do not contain tobacco
• Typically contain additives, flavors, and chemicals

(source: World Health Organization, who.int)

Vaping is inhaling aerosol from an electronic device, such as an e-cigarette.

(source: merriam-webster.com)

E-cigarettes come in many shapes and sizes

• Some look like regular cigarettes, cigars, or pipes
• Some look like USB flash drives, pens, and other everyday items

(source: Centers for Disease Control and Prevention, cdc.gov)

COMMON MISCONCEPTIONS

Vaping is not addictive.

Do any of these misconceptions sound familiar?

Vaping is a safe (harmless) alternative to cigarettes and other tobacco products.

Vape aerosol is non-toxic and harmless water vapor.

Vaping can’t negatively impact your relationships or performance in school.

Vaping is actually a safe method for quitting smoking.

(source: The Real Cost, U.S. Department of Health and Human Services, https://therealcost.betobaccofree.hhs.gov/)

HEALTH RISKS: NICOTINE & ADDICTION

Nicotine is highly addictive and can harm adolescent brain development.

• Nicotine is quickly absorbed, reaching the brain in about 10 seconds
• Then, it attaches to neurons in the nucleus accumbens (“reptilian brain”)
• This primitive part of the brain provides positive reinforcement of the behavior (vaping), in the same manner it does for survival activities (like eating)
• The more an individual vapes, the more neurons satisfied by nicotine are created by their brain, and the more nicotine is then needed to stave off symptoms of withdrawal
• Such as: irritability, restlessness, feeling anxious or depressed, trouble sleeping, problems concentrating, and craving more nicotine

(source: The Real Cost, U.S. Department of Health and Human Services, https://therealcost.betobaccofree.hhs.gov)

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Young people who use e-cigarettes may be more likely to smoke cigarettes and are at increased risk for future addiction to other drugs.

(source: Centers for Disease Control and Prevention, cdc.gov)

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One Juul pod may contain the same amount of nicotine as an entire pack of cigarettes.

(source: National Library of Medicine, pubmed.ncbi.nlm.nih.gov/)

HARMFUL SUBSTANCES:

WHAT EXACTLY IS IN A VAPE?

Most e-cigarettes are unregulated by the Food and Drug Administration (FDA)

• There are no quality controls for most batteries, coils, or suspensions
• Scientists are still learning about the long-term health effects of e-cigarettes

(source: U.S. Food & Drug Administration, accessdata.fda.gov/)

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In addition to Nicotine, e-cigarettes may contain harmful substances, such as:

• Acetaldehyde: a carcinogen that may cause hangover (nausea, vomiting, headache, flushing) and respiratory tract irritation
• Acrolein: an herbicide, military grade irritant, and carcinogen linked to bladder cysts
• Vegetable glycerine: a precursor to acrolein that carries flavors and nicotine
• Benzene: a volatile organic compound (VOC) and carcinogen found in car exhaust linked to severe disease
• Cadmium: a toxic metal found in traditional cigarettes that impedes breathing and is linked to lung disease
• Diacetyl: a “popcorn flavoring” chemical linked to a lung disease called bronchiolitis obliterans (“popcorn lung”)
• Heavy metals such as nickel, tin, or lead
• Propylene glycol: a common additive in food; also used in products like antifreeze, paint solvent, and artificial smoke in fog machines
• Ultrafine particles that can be inhaled deep into the lungs

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(source: “E-Cigarette Use Among Youth and Young Adults,” Centers for Disease Control, cdc.gov)

CONSENT & RIGHT OF REFUSAL

Right of Refusal

• Everyone has the right to refuse to participate in undesired activities, and
• Such solicitation should be reported to a trusted adult

Consent is a clearly communicated agreement or approval of behaviors proposed by another person.

• Note: consent cannot be assumed through factors such as appearance, body language, previous behavior, or silence

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Reflection:

• What types of activities may be undesired by an individual?
• What are the characteristics of a “trusted adult”?
• Describe a “trusted adult” in your community.

WHAT IS IMPROV?

The Rules of Improv:

•Say “yes, and...”

•Follow your impulses

•Make your scene partner look amazing

•Listen carefully

•Fail boldly

Improvisation (“Improv”) is the act or art of playing or performing extemporaneously (spur of the moment and without a script)

FACTORS THAT INFLUENCE YOUTH VAPING

External Factors

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Social Bonds

Family

Peers

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Culture

Traditions

Environment

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Media & Technology

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VAPING PORTRAYED BY MEDIA

Example of Juul Lab’s Advertisement via Stanford University’s Research

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Source: ABC, waas11.com

Billboard image for Juul’s Vaporized launch campaign

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Source: New York Times, NYTimes.com

Tonight Show: Jimmy Fallon, Season 3, Episode 9 | 10/11/15

“Miley Cyrus Wishes Leonardo DiCaprio Had Passed His Vape At SNL40”

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Source: NBC.com

DIGITAL ADVERTISEMENT

PRINT ADVERTISEMENT

POP

CULTURE

VIEW DIGITAL ADVERTISEMENT HERE

ADVERTISEMENT ANALYSIS

Image: https://www.vapedinnerlady.com/blogs/vape-dinner-lady-blog/dinner-lady-introducing-the-vape-pen-pro-with-exciting-new-flavours

ADVERTISEMENT ANALYSIS

Image: https://www.tobaccofreekids.org

WHAT IS DEVISED THEATRE?

Devised Theater is “theatre that begins without a script. The script gets 'written' as the rehearsal process takes place through a series of improvisations and collaborations.”

(source: "The Paradox of Devised Theater on the Twenty-First Century Stage" by Vanessa Garcia)

WHAT IS HAIKU?

Haiku is an unrhymed verse of Japanese origin having three lines usually containing five, seven, and five syllables respectively.

Image: https://www.wikihow.com/Write-a-Haiku-Poem

WHAT IS A PUBLIC SERVICE ANNOUNCEMENT?

A Public Service Announcement (“PSA”)is an announcement made for the good of the public.

PSAs are grounded by valid information derived from:

• Reliable sources (vs. unreliable sources); and
• Facts (vs. opinions)

PSAs can be disseminated via:

• Radio
• Print as Poster or Billboard (example top right)
• Video (example bottom right; Content Advisory: “Ditch the Vape” PSA contains explicit language and gesture)
• Social Media

‘Ditch the Vape’ PSA from the Evelyn Lilly Lutz Foundation

View PSA, Image source: lbbonline.com

Image source: Centers for Disease Control, instagram.com/CDCgov

COMPARE AND CONTRAST

A paid notice that is published or boradcast to attract customers.

An announcement made for the good of the public.

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Source: New York Times, NYTimes.com

Wake up, America! Civilization calls every man, woman and child! / James Montgomery Flagg

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Source: Library of Congress, loc.org

ADVERTISEMENT

PUBLIC SERVICE ANNOUNCEMENT (PSA)

PROPAGANDA

Image: Coca-Cola advertisement

Source: CNN.com

EXAMPLE PSAs - PRINT (VISUAL) CAMPAIGN

“The new campaign encourages people to give recyclable materials

new lives rather than simply throwing them away.”

(source: New York Times, nytimes.com)

Video Example #1:Nicotine Addiction Isn’t Pretty | Athletics | The Real Cost of Vapes

Video Example #2: Nicotine Addiction Isn’t Pretty | Bathroom | The Real Cost of Vapes

(source: The Real Cost)

View PSA

EXAMPLE PSAs - PRINT (VISUAL) CAMPAIGN

HOW TO AVOID, REFUSE, OR QUIT VAPING

upholds the collective vision; provides creative direction during rehearsal and/or filming

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writes the script with input from the team

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leads the editing process that follows filming

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performer(s) that “carry” the performance

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prompts lines for actors (as needed);

manages needs related to props, costumes, and set

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physically operates the camera; leads conversations

regarding shot composition and style

ensures lighting is set so that everyone can be seen

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CREATIVE TEAM ROLES

*Creative Director:

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*Writer:

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*Editor:

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*Note: The roles above may also be actors

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Lead Actor(s):

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Stage Manager (Crew):

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Camera Operator:

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Lighting Designer:

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REHEARSAL: PREPARE FOR PRESENTATIONS

As an ensemble, you will collaborate, listen, and respond.

Each actor in your group will utilize the Tools of the Actor (Voice, Body, Observation, and Imagination) to bring a Public Service Announcement to life through Performance and/or Video.

Note:

• This rehearsal will focus on performance only.
• If applicable, video (filming and editing) will be incorporated as next steps (in future lessons).

Be mindful of time and shoot for what’s attainable.

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Final PSAs should be brief (30-90 seconds).

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I Imagine the PSA as something one might encounter on social media (or other video/streaming platform).

The fewer the shot types (today), the less intense the editing process (later).

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Prioritize shots that include multiple students (this will also reduce the editing workload later).

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Refer to your storyboard, which maps out the main ideas for your PSA.

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Improvise within that framework to develop a script during filming.

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Make sure everyone can be seen.

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• If using a cell phone: frame shots vertically
• This means the phone is upright and not on its side
• This is how media is shot for social media presentation

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BEST PRACTICES: FILMING

• Keep it simple.

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• Plan backwards.

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• Visualize.

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• Less is more.

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• Focus on the ensemble.

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• Follow your plan.

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• Improvise!

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• Double-check your lighting and location.

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• Don’t underestimate a cell phone.

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BEGINNER VIDEOGRAPHY

As an ensemble, you will collaborate, listen, and respond.

Suggestions:

• Place the camera on a tripod (or other sturdy surface) and use a wide shot
• Use tape to mark the ground so actors know where to stand (so the camera can “see” them)
• Film the entire PSA in one shot, similar to a live theatrical performance, but on camera

Image source: brickcentral.net

INTERMEDIATE VIDEOGRAPHY

Suggestions:

• Film the entire PSA in one shot (may require

multiple takes)

• can be free and varied
• Operator should move smoothly and maintain the frame when stationary
• Number of shots:
• Simple: stick with the wide shot
• Level Up: Incorporate a few different frames in your one-shot (e.g. start wide, move into a close-up, and then medium)

Image source: brickcentral.net

• Camera Movement

ADVANCED VIDEOGRAPHY

Suggestions:

• Get creative with specialty shots
• Recommended: rely on the wide shot, and blend in specialty shots (“inserts”) to elevate storytelling
• Shoot multiple takes
• Refine each take, considering:
• Composition of the shot
• Camera movement
• Actor portrayal
• Lighting
• Location

For more information:

Refer to the

Camera Angles & Definitions resource

BEST PRACTICES: EDITING

Image source: freepik.com

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• 1 ensemble member will introduce the Group Name and Title of Campaign.

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• Ensemble will present their Public Service Announcement via performance and/or video.

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• At the conclusion of the sharing, audience members may respond with statements such as:
• “I liked…”
• “I noticed…”
• “I have a question about…”

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• Ensemble members may respond, as time permits

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PRESENTATIONS

Directions

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