By: Michelle Lu
Britney Nguyen
William Nguyen
“Let your mind shine.”
PROBLEM/OPPORTUNITY
Students are overstressed with work and don’t know how to organize their time.
2
76.1% of students experience stress from disorganization.
50% of students don’t use organizational apps.
MISSION
Student success in academic achievement and extracurricular activities
SLOGAN
Let your mind shine.
GOAL
Reduce student stress in school with time management and organization
Lumiose integrates a variety of tools, such as a time management tool, grade calculator, and academic tips, into a simple user interface, providing students with the resources needed to succeed.
VALUE PROPOSITION
UNDERLYING MAGIC
TARGET MARKET
Demographics
Psychographics
Usage Patterns
Geographics
Target Market
San Jose Population
1 million
Target Market
52,000
Competitive Analysis
Organization / School Apps | School Loop | Google Calendar | Canvas | Lumiose |
Features |
|
|
| -Assignment tips -Grade calculator -Focus feature -Time mngt. tool -Notifications -Connect with School Loop |
Cost | $4.75 / student / year | $5.00 / month (business) | $12.16 / student/ month | $2.50 / stud. / yr. ($3.50 first year) |
Cost Structure
|
27429 units
(students)
$96,000
$3.50
Break Even Units
38400 units
(students)
$96,000
$2.50
Fixed Expenses (yearly) |
Publishing (iOS): $99.00 Marketing: $24,000.00 Maintenance: $72,000.00 |
Total: $96,000.00 |
Economics of One Unit |
Selling Price (year 1): $3.50 Selling Price (year 2+): $2.50 Contribution Margin: $3.50 / $2.50 |
Startup Funds
Publishing
App Development
Copyright & Trademark
$25
$40,000
$704
$40,729.00
Total
Marketing
Social Media
Publicity
Personal Selling
Michelle Lu
Britney Nguyen
William Nguyen
Oak Grove High School
“Let your mind shine.”
www.facebook.com/Lumiose
@Lumiose