Prime Memberships,�Powered by Digital Assets
B2B SaaS, E-commerce, Digital Assets, Web3 Loyalty
PROBLEM
80%
customer churn
in the ecommerce sector
40%
of customers have issues
redeeming loyalty points
Digital Assets (HYPES) unlocking a Prime shopping experience �& boosting customer loyalty.
REFRESHER
HYPES
Brand Stores
Tradable
Amazon Only
Personal
VS
Each digital asset gives access to exclusive brand benefits, accessible through our proprietary e-commerce integration
SOLUTION
Digital Asset Benefits
HYPE owners see Prime pricing & products
SOLUTION
Brands Track & Engage with HYPE Owners
Total
179,824
SOLUTION
Starting From $1/month/owner + 30% sale commission fee
BUSINESS MODEL
Free | Starter | Pro | Enterprise |
10 cards �sold /mo $1-5k expected Brand profit* | 100 cards sold/mo�$10-20k expected Brand profit* | 1000 cards sold/mo $100-200k expected Brand profit* | 1000+ cards sold/mo $100k-1m+ expected Brand profit |
3D Loyalty Card Visual��Gated Experience��Engagement Dashboard | all-in-Free �+ Priority �Support | all-in-Starter �+ Custom Integrations | all-in-Pro �+ Custom Integrations |
$0/mo ��+ 30% sale commission on cards only | $99/mo��+ 20% sale commission on cards only | $999/mo ��+ 10% sale commission on cards only | Custom |
*based on 2023 hypeal.com customers’ payouts ($Loyalty Card Sales + $Gated Purchases)
In 2024 enterprise D2C shift from acquisition to building internal loyalty solution, SMEs need a low effort alternative
2020-21’
Marketplaces
& Digital Art
$300M+
$16M+
$ raised
Checkout, Wallet as-a-service, Minting
$9M+
2022-23’
$15M+
2024+
Loyalty &
Token-Gating
$2M+
$200k
WHY NOW
SOM�$240M
Loyalty Management Market 2023-2029�CAGR 24%
*TAM (Total Addressable Market)
Estimate: The global loyalty program market is estimated to be worth over $200 billion. Source
�SAM (Serviceable Addressable Market)
Let’s assume that 10% of the non-subscription-based e-commerce market in the EU and US might be interested in implementing loyalty points with intrinsic value to reduce churn. Estimate: 24% CAGR 2023 - 2029 global loyalty management market
SOM (Serviceable Obtainable Market)
Estimate: For a startup like Hypeal, aiming for an initial SOM of 1% of the SAM within the first few years would be a reasonable goal, which translates to approximately $240 million
OPPORTUNITY
SAM�$24B
TAM�$200B*
Web3 loyalty space for retailers in 2024 is 🔥�
OPPORTUNITY
56 HYPES sold & $8k Brand Revenue Generated in first 30 days�+ 30% MoM Usage Growth since go live
EARLY TRACTION
Nov’23
Dec’23
Jan’24 �(Target)
Source: Clients’ shopify + woocommerce data: und1c1.com, uze.tech, loscarabeo.it, kanewatches.com. Data as of 1.1.2024.
Month | Usage Growth |
Nov’23 | n/a |
Dec’23 | 38% |
Jan’24 | 36% |
CHIEF EXECUTIVE OFFICER�1x Exit | Forbes 30 Under 30 | ex adidas
CHIEF GROWTH OFFICER�$10M raised | ex CMO Scribit
CHIEF TECHNOLOGY OFFICER�Ex CTO viak.io | Stanford MSc�Engineer
Powered by a team that has scaled & successfully exited an e-commerce business (LITO Travel).
TEAM
PILOTS
4�Customers e-Commerce Brands
Up to 190%
Average Order Value Lift of VIP customers
Up to 97% �Gross Margin on HYPES
$8k �Monthly Revenue First Month �(Issuance + Token-Gating)
�9 Countries
AU, CA, US, UK, DE, AT, FR, SP, IT
January 2024
>8%
OF ORDERS CONTAIN A HYPE
+190%
ORDER VALUE FOR HYPE OWNERS
+29€
PER ORDER AT 97% MARGIN
Feb ‘24 Shopify Data loscarabeo.com
Our Product Roadmap is Built Around Customers’ Feedback
Live Features
🟢 Wallet creation from social sign-in
🟢 Wallet Storage
🟢 Token-Gating
🟢 Woocommerce + Shopify Login Integration
In Dev
🟡 Shopify App
🟡 3rd Party Resale
🟡 Brand Dashboard
🟡 Loginless Loyalty Via Credit Card (ICS ABN AMRO pilot)
PILOTS
ASK
Raising $2M To onboard 250 brands by 2025 EOY
Already raised $200,000 lead by ABN AMRO & Techstars
| | Number of clients | Wallets created | Revenue/mo | Costs/mo | EBITDA/mo | EBITDA/y |
Today | | 4 | 56 | $1,232 | $10,000 | -$8,768.00 | -$105,216 |
Bootstrap | 6 months | 10 | 1100 | $10,670 | $10,000 | $670 | $8,040 |
Bootstrap | 18 months | 30 | 3300 | $32,010 | $10,000 | $22,010 | $264,120 |
VC | 18 months | 250 | 27500 | $266,750 | $200,000 | $66,750 | $801,000 |
Prime Memberships,�Powered by Digital Assets
hypeal.com brands have up to 97% margin and
up to +190% average order value on digital asset owners
Digital Assets (HYPES) unlocking a Prime shopping experience �& boosting customer loyalty.
�= LOGINS For Gated Experiences
+ NFTs For Brand Ownership�+ LOYALTY POINTS For Brand Benefits
SOLUTION
HYPES
BRAND Or
Hypeal wallet
Minting
Purchase
Link Redemption
User ID
User Wallet
User Redemption�& Token-gating
Social Login
Consumer
Appendix 1 | Backend Overview
Backend
Appendix 2 | Competitors Deep Dive
Company | Raised | Target | Products & Monetization |
$200k ‘23 | B2B - eCOM Stores No Code | SaaS $1/mo/HYPE + % commission Paid Loyalty Cards Reward Swapping Gated experience Brand Dashboard Tool | |
$20M ‘23 | B2B - Developers API code | NFT checkout NFT minting ($0,1 per mint) NFT wallet as as service (10K monthly active wallets free, $0.10 per additional MAW) | |
$2M ‘23 | B2B - eCOM Stores No Code | Minting + Shopify integration $50/mo + 5% fee | |
Pre-seed | B2B - eCOM Stores No Code | E-commerce Token Gating fee tbc Minting fee tbc | |
Paper (ThirdWeb) | $10M, exited ‘23 | B2B - Developers API code | NFT checkout free Minting 0.05c Wallet 0.03c after 1,000 users |
TBD ($10M ARR) | B2B - Shopify app points | Points and memberships |
Competitors
Appendix 3 Mastercard Token-gating Use Cases
Hypeal.com Products | Competition | Mastercard KPIs | Credit Card Impact �(MS or VISA Partnership) |
🟢NFT FIAT Checkout | High�Crossmint ($20M raised) Paper ($9M raised) | Market capture from crypto | Low |
🟢Social Login Token-Gating | Medium�UpTop (Start Path)�Magic ($50M raised) | Retention on payment method | Medium |
🟡 Loginless pre-checkout recognition (when adding card details) | Medium�Shop Pay (Shopify)�Magic ($50M raised) | Market Capture From Competitors | High |
🟡 Loginless post-checkout recognition (order confirmation + POS). | Low n/a | Market Capture From Competitors | High |
🟢Paying Customers 🟡 Under Pilot 🔴Under Discovery
Partnerships
Appendix 4: +90% AOV on Bundles on 5% of Orders Nov ‘23
KPIs
4
250
500
1,000
2023
2024
2025
2026
2027
1,000 Medium Sized eCOM brands to reach $100M ARR
OPPORTUNITY
25
V1
V2
Join the
marco.fazio@hypeal.com
�Free �$0�+ 30% Card Revenue | �Starter �$99/mo �+20% Card Revenue | �Pro $599/mo�+ 10% Card Revenue� |
�☑️Up to 10 loyalty cards ☑️$1-5k expected Brand profit*��☑️3D Loyalty Card Creation��☑️Gated Benefits��☑️Engagement Dashboard� | �☑️Up to 100 loyalty cards ☑️$10-20k expected Brand profit* ☑️No Branding | �☑️Up to 1,000 loyalty cards ☑️$100-200k expected Brand profit* ☑️Priority Support |
*based on 2023 hypeal.com customers’ payouts ($Loyalty Card Sales + $Gated Purchases)
How do you monetize?