1 of 20

Better Outcomes for the Open Internet.

2 of 20

We connect businesses with engaged audiences, to drive better marketer results.

Engage 1.3 billion �people across the open internet.

3 of 20

We understand �engagement.

Connect with your audience as they deeply consume quality content, using technology built to predict engagement.

TEXT ATTRIBUTES

LOCATION

AD VERTICAL

PAGE CONTEXT

TIME OF DAY

REFERRAL PAGE

IMAGE ATTRIBUTES

DEPTH OF SCROLL

4 of 20

  • 7,000 global publisher partners
  • 1 billion engagement signals every minute
  • AI-powered prediction technology
  • Creative experiences designed for outcomes

The full-stack advertising suite for the open internet.

5 of 20

Expansive global reach across top publishers.

315 Billion

Monthly Global Impressions

*Global market average based on local or global measurement providers including

Comscore, Nielsen & more

92% Reach

Across Open Internet Consumers*

6 of 20

United Kingdom.

71 Million

Unique Devices Per Month

*Global market average based on local or global measurement providers including

Comscore, Nielsen & more

86% Reach

Across Open Internet Consumers*

Sport

Fashion

7 of 20

A unique, exclusive environment.

  • Scaled code-on-page environment
  • Direct view into page and consumer signals
  • Owned and operated algo and formats

Unlike

others.

  • Solely standard inventory similar to display ad formats
  • Non-exclusive inventory available to multiple SSPs
  • No direct consumer or code-on-page insight

8 of 20

Interested in Art, Design, Technology

Interested in Travel, Health, Photography

This intelligence allows us to predict when and how people will engage with your marketer message.

Powering results using true interest.

Interested in Pop Culture, Environment

9 of 20

Using years of intelligence to drive dependable results.

1 Billion

signals processed

each minute

Advanced �Contextual Signals

User Activity �& Interest Data

Marketer

Performance Data

Traffic

Lead Generation

Sales

Conversions

App Downloads

Granular Categorization

Semantic Analysis

Health

Science

Lifestyle

Census Data

Predicted CTR

Conversions

Weather Insights

10 of 20

Experiences designed for attention and engagement.

From industry-standard to beautiful and bespoke, our formats land your marketer message.

11 of 20

A native format suite tailored for your goals.

Standard Native

Carousel

Clip

App Install

Click-To-Watch

Tap into exclusive formats only available on Outbrain’s core native platform, Amplify.

12 of 20

-16%CPA vs. Goal

+180%Leads vs. Social

-42%CPV vs. Social

-69%CPA vs. Goal

15KMonthly Installs

Make better use of your media budget

13 of 20

…Beyond the walled gardens.

-33%CPL vs. Social

-42%CPL vs. Social

x2.6CPA vs. Social

x8CPL vs. Social

“Outbrain drives the best results, and just outperforms others every time.”

Ogee

Luxury Organic Skincare Brand

+180%

Peak ROAS

-76%

Lower CPC*

*Compared to Meta’s Beauty Vertical benchmark

14 of 20

A full suite to tap into the value of Outbrain, your way.

No matter your objective, our platforms help you focus on driving real outcomes and engagement with every dollar.

SSP

Amplify

DSP

15 of 20

Automate your way to success.

Our platform is built to deliver dependable results without the legwork, with custom bid strategies for your goals, and real-time insight into what works.

AMPLIFY

16 of 20

Predicting action.

CTR

CVR

CPA

Predicting attention.

Attention

Viewability

Dwell

7,000+ media owners

1 billion users

40 million daily engagements

1 billion signals processed each minute via AI & machine learning

Bring Outbrain intelligence to branding.

17 of 20

Environments that get attention.

  • 100% share of voice within articles
  • Exclusive and incremental
  • High-attention moments

Supported by

Technology that predicts the moment.

  • Proprietary prediction technology
  • 15+ years of engagement data
  • Verified by industry leaders

Supported by

Experiences designed for impact.

  • Context powered pre-roll video
  • Unique high-impact display
  • Bespoke creative solutions

Supported by

+

+

18 of 20

Objective:

    • Engagement
    • Conversions

Solution:

Working collaboratively, Money Dashboard, Zag, and Quill created a data-driven content plan consisting of multiple content types, ranging from educational articles such as, “4 ways to slash your household budget…” to text-based, “soap box” style, personal finance content. In total, Quill helped Money Dashboard create four videos and 165 mobile-optimized blog entries in just six months. In addition, to drive the reach of its content and boost engagement amongst its target audience, it employed content discovery platform Outbrain.

Vertical: Finance B2B

Money Dashboard Drives Conversions with Outbrain

+76M

Impressions

58%

of recommendations made on smartphones

1,557

Registrations

Case Study

19 of 20

Objective:

    • Lead Generation

Solution:

Outbrain generated more clicks and leads compared to social campaigns, showing that a targeted audience, while in discovery mode, can bring in impressive results.

Vertical: Finance B2B

UBI Banca Generates Quality Leads

with Outbrain

1.26%

CVR

-11.75%

CPL reduction �

Case Study

20 of 20

Objective:

    • Lead Generation

Solution:

With Outbrain, Syfe efficiently accessed engaged audiences across the open web on sites such as Channel News Asia, Straits Times, BBC and CNN. By amplifying its owned and paid content on Outbrain’s premium publisher network, Syfe was able to connect with prospective investors in order to drive quality leads for its recently launched REIT portfolio.

Vertical: Finance B2B

Syfe Drives 3K Conversions with Outbrain’s Conversion Bid Strategy

3K

conversions

2x

CTR vs. display

Case Study