Tezipay
WORKSHOP & STRATEGY PROPOSAL
CREATED BY: Adeeb Al Madi
CREATED FOR: Ahmed Abdulkareem
CREATE DATE: 07.03.2024
VALIDITY: 30 days
WHO WE ARE
KSA
UAE
AUSTRALIA
UNITED KINGDOM
USA
a strategic global alliance of 4 experienced HubSpot Solutions Partners
BEST�IN-HOUSE TEAM
2021
BEST INTEGRATED DIGITAL MARKETING CAMPAIGN
2017, 2018, 2019, 2022
BEST�USE OF SEARCH
2018, 2019, 2022
MOST INNOVATIVE CAMPAIGN
2021
BEST USE OF SOCIAL MEDIA IN SEARCH 2019
BEST
LOCAL CAMPAIGN
2021
BEST
PPC CAMPAIGN
2021
WEB AWARDS 2022
AWARDS WINS
OUR CLIENTS
SELECTION OF CLIENTS IN THE AUTOMOTIVE INDUSTRY
OUR APPROACH
Research-Based Strategy Development
FULLY INTEGRATED APPROACH
NEXA recommends a fully integrated approach to your marketing and sales strategy that encompasses all aspects of brand awareness, lead generation and lead management as well as customer feedback and referral rates.
Without an integrated approach, the maximisation of revenue opportunities will be compromised.
INTEGRATED
DIGITAL�STRATEGY
SALES &�MARKETING�ALIGNMENT
SCALE &�GROWTH
Website
Content
CRM
Data
Capture
Sales
Strategy
Lead
Generation
Data & Tracking
Lead Scoring
Organic
& Paid Strategy
Marketing�Automation & Nurturing
Engagement Triggers
Social
Content
Net Promoter Score
Customer�Feedback
Conversion Optimisation
Sales Triggers
Referral Strategy
Onboarding & Comms Strategy
A STRATEGY DEVELOPMENT ROADMAP DESIGNED FOR SUCCESS
Discovery Phase:
Research & Workshops
A combination of independent research and workshops with key stakeholders helps to form the strategy foundations
Audit & Benchmarking
Competitor audit, owned asset, industry & historical data benchmarking
Rollout
KPI setting and reporting in advance of executing approved strategy
Study
Plan
Implementation
Full Strategy & Plan Creation
Development of the full digital strategy inclusive of marketing, sales and service
STRATEGY OUTPUTS & BUSINESS IMPACT
Mapping your target audience allows your business to humanise your marketing and sales approach and reduce costs in the process. We'll consider how different audiences behave with your brand.
Target Audience, Persona and User Journey Analysis
High-intent, sales-ready traffic can be obtained from these channels. We'll identify these best opportunities for faster results
Search Strategy: Organic & Paid Opportunities
What impact does your website / mobile platforms have on the growth of your business? We'll analyse this and identify opportunities for growth.
Digital Asset & Tracking Analysis
Creating / Distributing the right content, with the right message to the right person at the right time will help you to grow your business and build deeper relationships
Messaging & Content Strategy
Every social channel will be analysed with respect to your target audience and recommend the type of content that will engage customer segments and provoke outreach
Social Strategy: Channels, Audience Engagement & Content
Sales is the lifeblood an every business and we'll integrate your company's sales processes and funnel directly into your marketing strategy
Lead Generation & Sales Funnel Analysis
We will identify the PR channels can be targeted for accelerate brand awareness & growth.
Digital PR Strategy
The success or failure of a digital strategy will come down to how well it is executed. We'll therefore, create a staged execution plan for your business
Implementation Plan
Phase 1
Discovery Phase conducted via research, key stakeholder workshops plus additional audit & benchmarking to help define success
Phase 3
Strategy Presentation and KPI setting and reporting in advance of executing approved strategy
Phase 2
Strategy Development Phase: Development of the full digital strategy inclusive of marketing, sales and service
Phase 4
Implementation of the strategy. We work with your internal team, external partners and our own subject matter experts
A 4 TO 6 WEEK STRATEGY DEVELOPMENT PROCESS FOLLOWED BY IMPLEMENTATION
STRATEGY DEVELOPMENT TIMELINE
Key stakeholders (Product/Marketing/Sales/Strategy)
IMMERSION & INTELLIGENCE GATHERING - PHASE 1
AUDITING & BENCHMARKING - PHASE 2
STRATEGIC PLAN & PRESENTATION - PHASE 3
ROLLOUT - PHASE 4
STRATEGY DEVELOPMENT
A large amount of resource across marketing disciplines is invested by NEXA in every strategy we create. Our team understand that every strategy needs to be implementable, we therefore create an extensive, detailed strategy document that is easy to follow and execute by your implementation team.
TEAM STRUCTURE
Andrew possesses a fervent enthusiasm for connecting individuals, brands, and businesses with groundbreaking and inventive digital experiences. His insatiable curiosity drives him to constantly challenge himself by acquiring new knowledge that he can impart to others.
Boasting over two and a half decades of international commercial experience, Andrew contributes a vast reservoir of skills and insights to his professional endeavors. He has an established history of devising and implementing effective, wide-ranging business expansion strategies for Fortune 500 corporations. Outside of his professional life, Andrew is an avid fan of chicken wings and Snoop.
Andrew Thomas
Amit Vyas
Amit founded NEXA in 2005 as a leading digital-first growth marketing agency. In his capacity as CEO, Amit has been the strategic driving force behind NEXA’s growth into one of the largest independent digital marketing agencies in the UAE, with additional offices in the UK, USA, and Australia.
With a wealth of experience, education and prestigious accolades, Amit has successfully led the NEXA from Web 1.0 into Web 2.0, where he worked strategically with large global brands. His focus during the last 18 months has been to help companies realise the opportunities provided by Web3, and he is currently working in this space with companies around the world. Amit is also a Board Member at several technology businesses.
PARTNERS
Taking charge of NEXA’s website and mobile application development services, Jatin maps the direction of operations for the in-house team of designers, project managers, engineers, and developers. As NEXA’s co-founder, with vast experience in web and digital business strategy, Jatin’s ultimate destination is always success.
Jatin Mava
Ravi Vyas
As a co-founder, Ravi holds the reins of NEXA’s social media and paid media endeavours, while also steering the commercial direction of the business. He is the go-to senior executive when it comes to social media and is highly respected in the industry.
PARTNERS
TESTIMONIALS
CLIENT TESTIMONIAL - TOSHIBA
I have been working with the NEXA team for 1 year and my experience was great. They are extremely knowledgeable and reliable. They took extra effort in customizing the HubSpot account based on our requirement.
Highly appreciate all the great work done and look forward to a successful & long term partnership.
CLIENT TESTIMONIAL - NOLTE KÜCHEN
Being skeptical about digital marketing to begin with, we put our faith in NEXA to prove to us that it would indeed benefit our brand and business growth.
It didn't take long for NEXA to astound us with their level of expertise and knowledge about digital technologies and marketing tactics that resulted in whopping our ROI.
We are highly satisfied with their work. They have helped and supported us on understanding how to run all our digital campaigns at the right time in order to achieve the best results across all multiple countries and different markets.
CLIENT TESTIMONIAL - CONNOLLY'S RED MILLS
It is an absolute pleasure to recommend NEXA for website projects. They really are the best in the business. We had asked NEXA to pitch to us for website projects, and they stood out for 2 main reasons.
First, They demonstrated their experience in building the right hierarchy & structure for SEO for websites in an international market context. Second, They have a number of expert teams allocated to website project.
To sum up the NEXA Team, are professional and passionate about providing the best website and service. They don’t just tick boxes getting a website done. They really do care and go the extra mile.
When we partnered with NEXA, we expected a 6 month campaign that would help us try to reach our goals. However, NEXA managed to exceed all our expectations and delivered exceptional results in just 4 months.
The team made everything feel effortless, even when it was certainly a stressful campaign. We look forward to partnering with NEXA in the future as new developments roll out.
CLIENT TESTIMONIAL - LIV MARINA
COMMERCIAL PROPOSAL
COMMERCIAL PROPOSAL - STRATEGY
Workshop & Strategy | |
Workshop & Strategy Digital Marketing Workshop for senior members of both teams to understand your business objectives, product range / service offering, as well as short-term and long-term objectives. This provides us with a deeper understanding of your business, your goals, and your internal processes. The information gained allows us to apply this knowledge into your strategy to create the best possible results. Once this session is complete, NEXA will build a digital marketing strategy for you including: Social Media Strategy - Persona development: a deep understanding of the online and offline persona and defining how and where they can be reached and what type of content they would best respond to - Competition analysis: an overview of your competitors, including what are they doing well & not so well, which platforms are they succeeding on, and what opportunities can be created as a result - Creation of social media themes that match the overall marketing objectives - A clear definition of metrics that will matter in order to create meaningful KPIs - Providing examples of recommended content and the reasons why - Platform selection and a detailed understanding of the benefits and opportunities - Influencers: Identification, opportunities, setup & KPIs Performance Marketing Strategy - Year 1 markets & targets full overview - Ideas on how to increase revenue through cross-selling & up-selling - Awareness campaigns suggestions based on FAQs, thought leadership, education & comparisons - Promotions & other sales opportunities - Plan for retargeting Search Engine Ownership Strategy - Identifying your main competition - Conducting search visibility audit against competitors - Identifying the value of organic traffic in actual currency - Analysis of the intent of pages that rank - Distinguishing questions that are being asked |
COMMERCIAL PROPOSAL
SERVICE | Cost | QTY | SUBTOTAL | ||
One-Time Services | |||||
Digital Marketing Strategy | AED 25,000.00 | 1 | AED 25,000.00 | ||
| | SUBTOTAL | AED 25,000.00 | ||
Terms & Conditions
Payment terms: In advance upon signing the contract
Payment options: Cheque or Bank Transfer
THANK YOU