Simplifying and automating digital transformation & billing for SMEs

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bigpage  | info@bigpage.in

Content templates and examples to get better results in 2-3 months

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What is content template?

A content template is essentially a pre-designed framework or structure used to create consistent and efficient content. It outlines the basic elements, format, and style for a specific type of content.

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Key components of a content template

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• Structure: Defines the overall layout and organization of the content (headings, subheadings, images, calls to action).
• Style guide: Specifies tone, voice, and formatting guidelines for the content.
• Key elements: Outlines essential components to include (e.g., title, introduction, body, conclusion).
• Visuals: Provides guidelines for images, graphics, or videos.
• Metadata: Includes fields for SEO elements like titles, descriptions, and keywords.

Benefits of a content template

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• Consistency: Ensures a unified brand voice and style across all content.

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• Efficiency: Speeds up content creation by providing a clear structure.

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• Quality: Helps maintain high-quality standards by providing guidelines.

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• Scalability: Facilitates content creation at scale.

Where we can use this template

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This Content templates can be used for various content types, including:

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• Blog posts
• Social media posts
• Email campaigns
• Website pages
• Product descriptions
• Press releases

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What to include in the article

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1. What is the content about

2. How this content solve the users problem

3. Show evidence other users got benefits from this content

Example content layout looks and feels: 6 parts in the content

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Banner title, CTA and image

Title, short content and video

Explanation of this content

Step by step process of the solution

Who is this content for

Take users to fill up form or subscribe or buy the service or products

Meta data best practice - put right content elements in the right place

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Meta title should be 40 – 60 characters or 590 pixels

Make meta description copy engaging 

Title and description should include target keyword e.g. ‘breaking news’.

Add call to action to encourage users to click

Meta description should be 130 – 155 characters or 920 pixels

Make sure it is relevant to page contents

Example SEO content:

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Include keyword in the title. Must have a H1 tag so Google knows it’s the title.

Add internal links to other pages onsite to encourage users to browse around.

Add keyword to sub-headings (H2 tags)

Structure points by numbers to make content clear and concise.

Break up long pieces of content with bullet points to improve readability

Add relatable image

Why choose long-tail keywords for your content: they are easier to rank in Google search

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High intent search has an

huge opportunity

for marketers.

70%

of searches

are 3 words or more

High intent

queries convert

2.5x

more than short

keyword phrases

Long-tail keywords

“Things for teenagers to do in London”

Mid-tail

Keywords

“Youth Clubs in London”

Short-tail

Keywords

“Youth Club”

High Volume

High Competition

Low Volume

Low Competition

Hard to Rank

Hard to Convert

Easy to Rank

Easy to Convert

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How long until we see the results - 2-3 months

It always depends…. 

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Some changes to content can see almost immediate impacts if there are quick wins, for example adding a core keyword in a page title and heading tag may help that page to start appearing. 

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Typically, SEO efforts can take 2-3 months to really reap the benefits but once performing competitively unless hit by a bad algorithmic update can be hugely sustainable and rewarding. 

Thank you!

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