SEO PROPOSAL

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For The Souled Store Product Page “Superman Man of Steel Hoodie” and SEO audit of the

Souled Store Website

OBJECTIVE:-

Our main objective is to drive the purchase of the Superman man of steel Hoodie from The Souled Store website & application and increase organic traffic and consideration of The Souled Store. We focus on how to increase our reach.

The page we conduct audits is the product page our intent is to purchase for further analysis. We analyzed and made different strategies to figure out how we can increase the sales of that particular product, we optimize this Hoodie page with different keywords and analyze how we can make a content growth plan for this product page.

BUSINESS GOALS:-

The Souled Store wants to increase its sales of Man of Steel Hoodie through organic search mediums this season.

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PLAN OF ACTION:-

• Keyword Research – We searched relevant keywords to find the best opportunities to connect with customers and increase the sales of the product page.
• Tech SEO – We audit each and every technical parameter to check how they are performing and give opportunities to improve the warnings if there are any.
• Off page- We checked whether our website's Domain authority is affected by Un relevant spammy websites, and we find the anchor text placement and backlinking opportunities for our product page that will improve our domain authority.
• On Page - The main reason for doing on-page SEO is to improve a website’s SERP rankings and to earn organic traffic through content and with some on-page elements like titles, Header tags, and meta description.
• Content gap audit - We suggested some new content ideas for the product page, blog page and miscellaneous page in order to keep our page up to date with new and relevant content so that consumers will able to access new products/information and also analysed the content growth plan for this new content by shortlisting some new keywords. So, it gives an idea about how the growth for respective products in future will look like.

ANALYSIS:-

• Keyword Audit - The product page should consist of keywords having purchase intent.
• The present primary keyword used by The Souled Store is “Superman Man of steel hoodie”. It is a long-tail keyword and also has very less search volume which is leading to less traffic to the website. So the keyword should have a high search volume and a short tail keyword with less difficulty to rank.

ON PAGE :-

• URL – Here we are going to check for type of URL, Static or dynamic. Weather primary keyword is present and is both SEO and user friendly.
• URL is dynamic and it doesn't have any primary keyword.
• Page title – The title of a page should be between 55-60 characters, readable, should contain primary keyword and brand name.
• The length of the page title is 78 characters, the page title doesn’t have the primary keyword.
• Meta description – The length of description should be between 155-160 characters, should contain both primary & secondary keyword and LSI keyword, include call to action.
• The length is 214 characters and the primary keyword is absent.
• Heading Tags – One H1 should be present for a page. H2, H3, H4… will be used based on content.

Include primary keyword in H1 and secondary keywords in other heading tags.

• There are two H1 tags in which the primary keyword is absent.
• Image alt tags – Include alt tags for all the images using keywords, this will give Google idea about what the image describes.
• 1 image is missing alt tag
• Text to HTML ratio – Should be between 15-70%

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TECH SEO:-

• Robot meta tags – Providing Robots meta tags help Google to decide weather to index the particular page or not.
• Rich Snippets - There are warnings where we have to fix them.
• Page Speed – There are opportunities to improve the page speed on both mobile as well as in desktops.
• Hosting – The website has shared hosting better to switch to dedicated hosting.
• Canonical tags – There are showing 499 canonical tags are missing.
• XML Sitemap – It is present but not optimized

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OFF PAGE:-�

• In off- page SEO we are going to take actions to optimise our page from outside of the website through back linking, writing guest post etc. that signals Google and other search engines that your page is valuable.

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• The backlink https://bp-guide.in/AXDpZIfM anchor text placement is in a naked URL.
• This page is getting backlinks from spammy links which are not relevant to our product and also the page has a high spam score and low domain authority.
• Most of the backlinks are coming from the low-domain and page authority websites.
• https://wapmaster.pw/domain-list-31 anchor text placement contains a naked URL.
• Some backlinks have a low amount of content which means the word count is less than 500 words.

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KEYWORD EXECUTION:-�

• Keyword Audit – The primary keyword of the product page of The Souled Store is “Superman man of steel hoodies”

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• For the existing page, the primary keyword is “Superman man of steel hoodie” then this keyword had a very low search volume which affects the traffic of our page.
• With this keyword, competition is also very high which is difficult to rank the page with that keyword.

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ON PAGE AUDIT EXECUTION:-�

• Avoid using parameters in URLs as they are non-existence for search engines and it leads to creating duplicate content.
• Text to HTML ratio should be up to the mark content should be as per requirement for both users and search engines as it indicates a better user experience.
• Avoid using 2 H1 tags on a page. It affects the content quality of a page there should be only one H1 tag.

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OFF PAGE EXECUTION:-��

• In the off-page audit, our domain is getting backlinks from websites which have spam scores of more than 50%.
• As these sites are not secure, and not relevant and also they have low domain and page authority, it will directly affect our domain authority through the link juice that we are getting from these sites.
• There are some backlinks, that give anchor text through a naked URL, which means that it affects the understanding for users as well as for search engines.
• Backlinks received by The Souled Store are low in domain authority and content is also not valuable. As backlinks are important for SEO as they signal to google that another resource finds your content good.

WEBSITE TECH SEO:-�

• Meta robot text can specify how a specific page should be crawled or not, it instructs that which page must be indexed & follow inside a page. So, it should be present.
• Session id is present and it can affect the site, and doesn’t work well with a search engine. There are opportunities to improve for ranking purposes.
• Page speed directly affects the visibility & readability of the website, it is the ranking factor, and the site won’t get much organic traffic if its performance is too low.
• The Rich snippets have warnings and need to fix it as it provides some extra information about the site before someone visits the website. It makes traffic to the site more targeted.

WEBSITE LEVEL SOLUTIONS:- �

KEYWORD RESULT:-

• Our intent of the page is purchase based on that we selected seed keywords from the existing product page for keyword research.

Some of the important seed keywords are:-

1. Superman hoodie
2. Man of steel hoodies
3. Superman hoodie online
4. Superman man of steel hoodies
1. Based on the above seed keywords we have performed keywords research and got some new keywords

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TECH SEO RESULT:-

• The product page of The Souled Store has not provided robot meta tags then it will be difficult for the crawler to understand whether to crawl the page or not.

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Fig – Beyoung – The Competitor https://www.beyoung.in/superman-man-of-steel-hoodies-for-men

SITE MAP

OFF-PAGE RESULT:-

• For the Man of steel hoodie product page we are not receiving any backlinks from great content pages.
• Our page intent is to purchase intent so we want good content pages in order to increase sales of that particular product.
• These are the two links which have good content where we can ask for backlinks to increase our sales (https://www.designhill.com/design-blog/best-hoodies-for-men-women-perfect-style-statement/) (https://thetab.home.blog/)
• We are getting backlinks from good domain pages but not with relevant anchor text placements and we can also request to replace these irrelevant anchor text with our targeted keywords.

RICH SNIPPETS

Detailed content growth plan� of the product page:- �

• Hoodies for couples is our new product page. It is one of the trending products which we don't have and our competitors getting traffic from this page to their sites. So we are targeting this page with our new primary keyword couple hoodies then the expected raking for this page is around 34 in 3 months with decent traffic

Detailed Content growth plan for blog page: -

• For our new blog page, we will develop new content on topics as mentioned in the table. In this new blog, we will be targeting mentioned keywords which have high search volume and low competition. these are the informational queries consumers searching which are relevant to our product.

Detailed Content growth plan for new Miscellaneous page:-�

• The keyword that we have taken for the miscellaneous page is ‘customized hoodies’ which have a high volume and are also relevant. we recommend the content of the above-mentioned topic with the points mentioned in the table. Customized hoodies are a current fashion trend, so it will also help the souled store to grow.

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TRACKING PARAMETERS:-

• We are targeting keywords & page speed to increase the sales of our product page which is our main business goal.
• We are tracking these parameters just to increase our traffic, credibility, and sales. Based on these two parameters our competitor’s product page is ranking.
• For keywords, our main objective is to drive website traffic & reach. Because of content strategy, we are able to generate the right primary keyword then we will be appearing on the search engine result page for the user need and automatically our traffic will increase.
• Indirectly page speed increases the credibility of our website we have to focus on and improve the page speed because it’s all about user experience.
• Our competitor’s page speed is high, based on this factor they are ranking & we are lagging in this part to rank on SERP.

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PRESENTATION OF TRACKING METRICS:-�

• These are the new keywords we are suggesting for the new page based on the issues we found in keyword research we compared them with our competitors.

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SUMMARY:-��

We have analyzed and researched our product page which is the “Superman hoodie” at The Souled Store.

Our main objective is to drive the purchase and increase the traffic organically, also the goal is that to increase the sales of the product.

The issue we have found so far after performing an audit is that the existing keyword has keyword difficulty and low search volume. There are issues with tech audits like onsite & offsite where we have worked to fix them and given examples of what our competitors are doing for users and search engines.

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Thank you