Welcome!
Strategy Implementation
Dr. Satyendra Singh
Professor, Marketing & International Business
Conference Chair, ABEM Conference
University of Winnipeg, CANADA
Hierarchy of company statement
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Lofty
Precise
Vision Statement Examples
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Your strategy statement should be clear: Objective, Scope and Advantage
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Does this ad have a clear strategy statement?�
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Objective: _______________________________
Scope: ___________________________________
Advantage:_______________________________
The strategic sweet spot
The Spot enables a firm to meet customers’ needs (and competes) in a way that rivals cannot, given the environment/pressure in which it operates.
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OCEAN Strategy: Red versus Blue
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In Blue: Rival or competition is irreverent
Create new demand, new market… everything new!
Innovation…
Focus on value creation…
Red
Blue
BCG matrix
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Porter 5 Forces -- Example
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We need to translate vision into strategy, implement it, and then measure its effectiveness by developing indicators or scores
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Strategic
Themes
Balanced Scorecard (BSC)
BSC: Strategy Loop
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BSC: Strategy Map
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BSC: Indicators or Scores
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Source: Learn.com
Example of a Balanced Scorecard
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Example of a Balanced Scorecard…
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Case study: Balanced Scorecard of a Regional Airline
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Cascading the Scorecard�
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Scorecard should be used at all levels of a firm
Making strategy work is everyone’s job.�Everybody in the firm should understand it.�Use communications
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Communications channels
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Not-for-profit strategy map
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Profit versus Not-for-Profit Strategy Map
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Customer 🡪 Client 🡪 Elevated to the top
Scorecard is strongly mission-driven
Financial perspective supports BSC 🡪 does not drive it
Internal processes create client results
Organizational/Workforce Effectiveness is more complex because of volunteers, limited resources
In-Class Group activity
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Create a BSC for University of Sat, a liberal art university.
Please send you file to s.singh@uwinnipeg.ca
Questions?�s.singh@uwinnipeg.ca