I'm Asia — a designer and creative partner passionate about building culturally-rooted, visually compelling work that tells real stories.
Whether I’m creating for a grassroots community org, an emerging lifestyle brand, or a movement bigger than us all, I bring heart, strategy, and style to every project. My work lives at the intersection of creativity and culture — where design isn’t just beautiful, it’s meaningful.
This portfolio is a collection of collaborations with brands and people who trusted me to help bring their visions to life. It reflects not only the range of my design abilities but also my commitment to intentional, human-centered creativity.
Thanks for being here. Let’s build something powerful together.
LOGO DESIGN & BRAND IDENTITY
DESIGN CO.
THE ART STUDIO DESIGN CO. BRAND IDENTITY
THE ASK
As a newly emerging creative brand, The Art Studio needed a bold, cohesive visual identity that would instantly communicate our aesthetic, approach, and personality.
As both the client and the designer, I was challenged to distill my eclectic style — bright, expressive, and imaginative — into a clear, compelling brand system that felt cohesive rather than chaotic. I wanted to capture the vibrancy of creativity, the patience it takes to nurture a vision, and the calm confidence that comes from trusting the process. The identity needed to feel like paradise — bold, clean, and full of life.
THE EXECUTION
Green has always been a personal symbol of growth and energy for me — a color that instantly reflects my vibrance and optimism. I built the color palette around that idea, balancing bright, saturated tones with grounded, warm accents to reflect both the imaginative and intentional spirit of the studio.
The brand name itself, The Art Studio, inspired a creative play on the founder's initials — ART. I selected a bold script font to act as a personal signature, signaling creative ownership and flair. To balance it, I paired it with a clean sans-serif typeface to introduce contrast and structure. The combination represents the duality of the studio: expressive and refined.
The final identity system is a direct reflection of who I am — bold, thoughtful, and rooted in creative joy. It’s a brand built to stand out, just like the artists and dreamers we’re here to serve.
THE ART STUDIO DESIGN CO. BRAND IDENTITY
THE ART STUDIO DESIGN CO. BRAND IDENTITY
LOGO DESIGN & BRAND IDENTITY
DETAILING
SHOWROOM XPRESS DETAILING BRAND IDENTITY
THE ASK
Showroom Xpress Detailing needed a refreshed logo and brand identity that felt bold, premium, and distinctly their own. The original logo — a generic, abstract mark — lacked personality and looked like it had been pulled from an online generator. It didn’t reflect the brand’s high-touch, high-shine detailing service or stand out in a competitive space.
THE EXECUTION
Rather than starting from scratch, I drew inspiration from the gradient in the original concept — a visual nod to the flawless, mirror-like finish of a freshly detailed car. I reimagined the palette by infusing deeper purples and richer blues to add energy, vibrancy, and visual interest.
To ground the design in something more ownable, I illustrated a custom shield emblem by hand. This gave the logo a strong frame and an elevated presence — a modern take on a traditional automotive crest. The final mark communicates motion, polish, and protection, all while ensuring the identity is unmistakably unique to Showroom Xpress.
SHOWROOM XPRESS DETAILING BRAND IDENTITY
SHOWROOM XPRESS DETAILING BRAND IDENTITY
R: 0
G: 212
B: 209
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B: 191
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B: 255
R: 164
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B: 255
TEAL
ROYAL
GRAPE
FROST VIOLET
ARTIC ICE
Main Gradient
Sub Gradient
SHOWROOM XPRESS DETAILING BRAND IDENTITY
BRAND IDENTITY & PROMO MATERIALS
COMPANY
H&B VENDING CO. BRAND IDENTITY & PROMO MATIERALS
THE ASK
H&B Vending Co. is a new business venture named after a father and his daughter. The ask was to create a brand identity that felt personal, vibrant, and bold enough to stand out in busy environments like schools, gyms, and local storefronts. The original vision was heartfelt, but lacked visual clarity — it needed a logo system that felt ownable, flexible, and fun.
THE EXECUTION
The emotional origin of the brand inspired a playful creative direction. I was immediately drawn to the glow and color of vending machines — how they light up in the dark like an arcade. That inspiration led to a custom “H” design styled as a vending machine, making the logo both symbolic and visually unique.
To ensure usability across print and merchandise, I also designed a clean submark — a circular lockup that retains brand recognition even in simplified formats like shirts or bottles. A high-energy color palette and mood board supported the identity system, channeling the same excitement and variety you’d find inside a well-stocked vending machine.
The final brand feels personal, electric, and fun — a perfect reflection of the people behind it.
H&B VENDING CO. BRAND IDENTITY & PROMO MATIERALS
H&B VENDING CO. BRAND IDENTITY & PROMO MATIERALS
H&B VENDING CO. BRAND IDENTITY & PROMO MATIERALS
BY TEE THE BARBER
BRAND IDENTITY & PROMO MATERIALS
CUTZ 2 THE TEE BY TEE THE BARBER BRAND IDENTITY & PROMOTIONAL MATERIALS
THE ASK
Cutz 2 The Tee is a barbershop brand run by Tee, a seasoned barber who had recently relocated and needed a refreshed identity to better match his evolving clientele. With a shift toward more upscale services and a more style-conscious audience, Tee needed a visual brand that felt elevated, personal, and confident — without losing its edge.
THE EXECUTION
I approached the design with the intention of blending precision with creativity — much like a barber's work itself. The logo features a bold sans-serif typeface paired with a hand-drawn script to strike a balance between strength and artistry. A bold paint splash element was layered in to evoke both the expressive side of the craft and the finishing touch — like the flourish of garnish on a plated dish.
The final identity is clean, confident, and elevated — a visual reflection of the craft, care, and creativity that Tee brings to every cut.
CUTZ 2 THE TEE BY TEE THE BARBER BRAND IDENTITY & PROMOTIONAL MATERIALS
CUTZ 2 THE TEE BY TEE THE BARBER BRAND IDENTITY & PROMOTIONAL MATERIALS
CUTZ 2 THE TEE BY TEE THE BARBER BRAND IDENTITY & PROMOTIONAL MATERIALS
CUTZ 2 THE TEE BY TEE THE BARBER BRAND IDENTITY & PROMOTIONAL MATERIALS
WITH NINA PAYNE
BRAND LOGO & PROMO MATERIALS
ALL THINGS BEHIND THE SCENES PODCAST BY FOUNDATION MANAGEMENT LLC LOGO & PROMOTIONAL MATERIALS
THE ASK
“All Things Behind the Scenes” is a podcast spotlighting the world of production through the lens of an all-women crew. As they prepared to launch, the team needed a cohesive visual identity and asset kit that captured the essence of their storytelling — professional, cinematic, and grounded in real experience — while still feeling fresh and contemporary. The creative direction needed to nod to their parent brand, FM LLC, which uses light gradients and minimalism as its foundation.
THE EXECUTION
Taking cues from FM LLC’s aesthetic, I retained the light gradient style but contrasted it with a rich black backdrop — a deliberate nod to the “behind the scenes” world where production magic happens out of view. This gave the brand a sense of depth and drama, while still maintaining polish and softness.
I created a full visual kit to support the launch: a custom logotype, promotional flyers (for both the full season and individual guests), social banners, and branded episode graphics. A signature teal accent was used to bring light into the darkness — metaphorically and visually — giving the identity a look that is both striking and sophisticated. The final system feels cinematic and grounded, perfectly framing the stories of the women behind the work.
ALL THINGS BEHIND THE SCENES PODCAST BY FOUNDATION MANAGEMENT LLC LOGO & PROMOTIONAL MATERIALS
ALL THINGS BEHIND THE SCENES PODCAST BY FOUNDATION MANAGEMENT LLC LOGO & PROMOTIONAL MATERIALS
ALL THINGS BEHIND THE SCENES PODCAST BY FOUNDATION MANAGEMENT LLC LOGO & PROMOTIONAL MATERIALS
ALL THINGS BEHIND THE SCENES PODCAST BY FOUNDATION MANAGEMENT LLC LOGO & PROMOTIONAL MATERIALS
EVENT BRANDING
By TEMATE INSTITUTE BLACK DANCE & CULTURE
THE CONVENING FOR BLACK DANCE & CULTURE BY TEMATE INSTITUTE EVENT BRANDING & PROMOTIONAL MATERIALS
THE ASK
TéMaTé Institute — a social justice organization that uses dance as a tool for community engagement — launched The Convening for Black Dance & Culture, a new performance and dialogue-based event series rooted in Afro-diasporic movement and tradition. They needed a visual identity for the convening that felt expressive, powerful, and grounded in the cultural values at the heart of their mission.
With limited photography or stock assets available to visually represent the specific traditions they celebrate, the challenge was to craft a visual system that honored their roots while feeling vibrant and contemporary.
THE EXECUTION
Inspired by the energy of traditional African festivals — and drawing visual influence from celebratory color bursts often seen in cultural ceremonies — I used powder-like textures and bold pigments to suggest movement, spirit, and impact. These visuals helped evoke emotion and rhythm without relying on inauthentic or overly literal imagery.
I also embedded elements from TéMaTé’s existing brand into the new logo design, subtly incorporating parts of their original mark into the typography for the word Dance. This ensured visual continuity while giving the event its own identity. I extended the system across event flyers, social banners, and branded show graphics, building a toolkit that helped bring the convening to life both online and in the community.
The final look is celebratory, rooted, and intentional — a fitting tribute to the traditions and future of Black dance.
THE CONVENING FOR BLACK DANCE & CULTURE BY TEMATE INSTITUTE EVENT BRANDING & PROMOTIONAL MATERIALS
THE CONVENING FOR BLACK DANCE & CULTURE BY TEMATE INSTITUTE EVENT BRANDING & PROMOTIONAL MATERIALS
THE CONVENING FOR BLACK DANCE & CULTURE BY TEMATE INSTITUTE EVENT BRANDING & PROMOTIONAL MATERIALS
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SOCIAL MEDIA BANNERS
Page 14
THE CONVENING FOR BLACK DANCE & CULTURE BY TEMATE INSTITUTE EVENT BRANDING & PROMOTIONAL MATERIALS
THE CONVENING FOR BLACK DANCE & CULTURE BY TEMATE INSTITUTE EVENT BRANDING & PROMOTIONAL MATERIALS
SLEVO BY DJ BRAND IDENTITY
THE ASK
Slevo is a lifestyle brand inspired by my younger cousin — a standout student-athlete with the talent and mindset to go far. He created SLEVO as his personal mantra:� Self-confidence. Levels. Establish. Victorious. Outcomes.
Initially intended as a simple clothing line, my challenge was to expand the idea into a full brand identity — one that didn’t just print words on a shirt, but packaged his drive, discipline, and determination into something that could inspire others. The goal was to build a lifestyle brand rooted in purpose, clarity, and motivation.
THE EXECUTION
I began by crafting a bold visual identity that could carry the weight of the Slevo name. The logotype is strong, structured, and forward-leaning — echoing the mindset of pushing past limits. I paired it with a purposeful color palette that reflects energy, focus, and elevation.
To support the brand vision, I wrote a manifesto and built out a brand purpose rooted in mindset, not merchandise. I designed visual templates and mockups to show how Slevo could show up — on apparel, on social, and in culture — not just as a product, but as a statement.
Slevo is more than a logo — it’s a lifestyle rooted in hustle, confidence, and a commitment to greatness.
SLEVO BY DJ BRAND IDENTITY
SLEVO BY DJ BRAND IDENTITY
SLEVO BY DJ BRAND IDENTITY
THE BRIEF
Championship Training, a fitness coaching brand, sought guidance on how to better attract and convert new clients. While they had an existing identity and active presence on social media, their branding and messaging lacked cohesion — and their content strategy wasn’t fully aligned with customer engagement goals.
I was brought in to assess the brand’s current positioning, evaluate its visual and digital footprint, and provide strategic guidance on how to translate its values into action-driven messaging. The goal was to move from simply “posting content” to building a brand that communicates value, builds community, and drives results.
CHAMPIONSHIP TRAINING BRAND STRATEGY CONSULTATION
CHAMPIONSHIP TRAINING BRAND STRATEGY CONSULTATION
FITNESS | APPAREL | COSMETOLOGY | MUSIC | SPORTS AND SO MUCH MORE
By high school, that muscle turned into something real. I took a creative writing class that changed everything. I wrote stories so vivid my English teacher would have me read them to the class — and eventually submitted my homework to the school newspaper. She was the first to say, “You ever thought about advertising?” I haven’t looked back since.
Every chapter of my life has fed into this journey. Summers spent at Detroit’s hottest radio station, soaking up the energy of community events and concert venues — later turning into real roles, internships, and a career after college, all because someone believed in that same creative vision that little version of me had as a PYT.
I didn’t just learn design — I lived it. And I didn’t just find this career — I was raised into it.� Detroit gave me my fire. My family gave me my blueprint.� And together, they taught me what it means to design with your soul.
— Asia Rianna Tennille
II’m about as hometown as it gets. I was born and raised in Southfield, Michigan — a proud suburb just outside of Detroit — but my roots are woven deep into the heart of the city. I grew up surrounded by hustlers, builders, and visionaries. My family didn’t just talk about owning things — they owned them. My auntie ran a booming print shop, and she made sure I saw what success looks like up close — from Take Your Child to Work Days to yacht parties and a business headquarters that felt like a dream factory. That’s where I first understood the power of owning your creativity.
But even before I knew what design was, I was living it. In elementary school, I created a crew with my best friends — PYT — making worksheets, logos, and custom designs to solidify our sisterhood. By the time Myspace and Bebo came around, I was coding layouts and editing photos, building digital identities before I even knew what branding was.
In middle school, I was deep in fan forums, writing Bow Wow fan fiction with passion and plotlines that rivaled TV dramas. I didn’t realize it then, but that was the beginning of my storytelling muscle.