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Webpage/Social Media

https://www.patagonia.com/home/�

Team of web developers in the headquarters

Inside Patagonia

Company info
Careers
Ambassadors
Environmental & Social Responsibility
The Footprint Chronicles
Environmental Grants and Support
2017 Environmental Grantees
Grants
The New Localism
The Cleanest Line- Blog
Materials & Technologies
Stores
Social

Website

Help Center
Company Info
Returns & Repairs
Recycling
Careers
Product Care
International Orders
Order Status
Corporate Sales
Team & Event Sales
Pro Program
Press

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Marketing/Advertising

Marketing Team

Focuses on:

Promotions of the products
Promotion on company values
Ideas that incorporate into products
Environmental initiatives
Different Campaigns

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Mission Statement

We’re in business to save our home planet.

https://www.patagonia.com/company-info.html#searchterm=mission%20statement. �

Build the best product�

Use business to protect nature�

Core Values�

Cause no unnecessary harm�

Not bound by convention�

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Growing�Locations

https://www.patagonia.com/blog/2011/01/53-and-growing-1/. �

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Retail Company�

Retail with an emphasis on service
Good Reputation for customer service along with the service to the environment
The product are technical designed for the outdoor industry

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Business Structure�

Corporation Inc

https://www.patagonia.com/search/?q=corporation&lang=en_US

Corporate Partnership

B Lab
Bluesign System
The Conservation Alliance
Fair Factories Clearinghouse (FFC)
Fair Labor Association (FLA)
OIA Eco Working Group
1% for the Planet
Sustainable Apparel Coalition
Textile Exchange

Corporate Responsibility

Working with Factories
Working with Mills
California Transparency in Supply Chains
Act of 2010 (SB 657)
FAQs
Patagonia and Social Responsibility in the Supply Chain: A History Protecting Migrant Workers
Fair Trade Certified

More in Environmental & Social Responsibility

The Activist Company
Environmental Impact
Supply Chain: The Footprint Chronicles

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Target Market

The Outdoor Recreation Industry

Rock Climbing
Ski/Snowboarding
Surfing
Kitesurfing
Fly-Fishing
Trail Running
Mountain Biking
Rafting
Hiking

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Target Audience

Kids/Babies
Older women
Older men
Young Adults
People who enjoy the outdoors
People who support the environment

http://ncmccaskill.tripod.com/patagonia/marketingstrategy.html. �

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Market Segmentation

Patagonia has one sub brand called “Water Girl”. Water Girl is based out of Ventura, California, same as Patagonia and focuses on clothing and swimwear for women. Water girl is a unique sub brand in that it is made for women by women, their “easy travel, easy care” gear is perfect for the woman who is fast pace and constantly on the move.

�

https://www.patagonia.com/search/?q=Women%27s%2BSurf&lang=en_US&start=0&sz=24#tile-3 �

https://www.patagonia.com/search/?q=water%2Bgirl&lang=en_US&start=0&sz=24#tile-3 �

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Go to Market

Patagonia

Clothing

Gear

https://www.patagonia.com/shop/clothing-gear/�

Shop Men’s

Shop Women’s

Shop Kids’ & Baby

Shop Packs & Gear

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Why?

https://www.patagonia.com/fair-trade-certified.html

Contributes back to the Community

Supports the Environment

Working with High Quality Product

Flexible schedule

Accommodates with people needs

Good pay

Social Interactions with customers

Lots of racial diversity

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Trip Leader

Love being in the outdoors
Committed
Dedicated
Positive
Interactive
Funny
Energetic
Courageous
Helpful
Trustworthy
Observant
Strong

Adventurous
Athletic
Compassionate
Friendly
Talkative
Motivated
Leader
Organized
Patient
Understanding
Creative
Smart

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Go PATAGONIA!!!!

Researching Patagonia, I found it to be a company I would like to work with as a team member. They not only support their employees, they support

the things they believe in, caring for the earth, our communities and humanity. I would like to have a job where I work outdoors supporting these values.

Getting paid to do something you love and helping others is my goal.