DAYANA JACQUELINE DORCÉ
ART & CREATIVE DIRECTOR
CRAFTING STORIES, SHAPING LEGACIES
I’m Dayana Jacqueline Dorcé, a creative storyteller with a deep passion for brand heritage and narrative design. For me, every brand holds a myth waiting to be uncovered, a story that gives it meaning, depth, and a place in culture.
With a sharp eye for visual language and a strategic mindset, I translate identities into powerful creative expressions across all platforms. Agile, hands-on, and always seeking the unexpected, I bring brands to life by connecting their past, present, and future into a seamless, compelling narrative.
A BRAND STORY IS LIKE TO A PERSON’S HERITAGE. WE HAVE TO KNOW ITS STORY TO FULLY OWN IT. THEN WE CAN FREE OURSELVES FROM IT. AND WRITE A NEW CHAPTER.
BEAUTY & LUXURY
CASE STUDY BOURJOIS IN-HOUSE STUDIO TO LAUNCH A STRATEGIC AND OPERATIONAL BRAND RELAUNCH TO CREATE A CONSISTENT BRAND IDENTITY IN ALL TOUCH POINTS
FROM
TO
BEHIND ALL TOUCH POINTS
THE VIRTUOUS CAMPAIGN 360° LOOP ECOSYSTEM
CASE STUDY FRUCTIS
A STRATEGIC AND OPERATIONAL BRAND RELAUNCH TO ANSWER THREE MAJOR CHALLENGES
• MANAGE THE RELAUNCH OF THE FRUCTIS BRAND AS A NEW LAUNCH (THE TARGET THAT KNEW FRUCTIS IN THE 90S IS NO LONGER OUR TARGET TODAY)
• RECRUIT A NEW TARGET, MILLENNIALS: HAIRCARE FOR A NEW GENERATION
• BUILD AND ENGAGE A COMMUNITY OF BRAND AMBASSADORS AROUND CONTENT INSPIRING LIFESTYLE.
SOCIAL ACTIVATION PARTNERSHIP WITH SPOTIFY: #FRUCTIS #HAIRDANCE
MOBILE FIRST
THE VIRTUOUS CAMPAIGN 360° LOOP ECOSYSTEM
SOME MORE REDEFINING GARNIER
DIOR
LICK MY LEGS
AN AVANT-GARDE BRAND WITH A PUNK EDGE. CRAFTED VISUALS AND SILK CARRÉ DESIGNS THAT REFLECT ITS BOLD, REBELLIOUS SPIRIT, RESONATING WITH A FASHION-FORWARD AUDIENCE.
STÉPHANIE SURER HAUTE JOAILLERIE FOR STÉPHANIE SURER’S LATEST HIGH JEWELRY CREATION, I CRAFTED A VISUAL NARRATIVE THAT CAPTURES THE ESSENCE OF HER ARTISTRY, WHERE LIGHT, PRECISION, AND HERITAGE CONVERGE. THROUGH BOLD CONTRASTS AND REFINED COMPOSITION, EACH IMAGE ELEVATES THE SCULPTURAL BEAUTY OF HER DESIGNS, TRANSFORMING JEWELRY INTO TIMELESS STORYTELLING https://www.stephaniesurer.com/
LOUIS VUITTON WATCHES
PRADA BEAUTY
PITCH EXPLORATION CGI I Art Supervisor I oversaw the artistic direction and CGI production for Watch Out Agency to ensure that every image reflected Prada Beauty’s refined aesthetic. My role focused on maintaining a strong creative dialogue between the brand and the artists, aligning the final visuals with Prada’s codes of sophistication and modernity.
PITCH
MAISON MARGIELA
WITH THE UPCOMING RELEASE OF ITS REPLICA FRAGRANCE MAISON MARGIELA WANTS TO BUILD AN EXPERIENCE THAT FEELS BOTH UNIQUE AND UNIVERSAL AT THE SAME TIME. AN EXPERIENCE THAT WILL BRING THE FRAGRANCE CLOSER TO THE COUTURE HOUSE DNA AN EXPERIENCE EVERYBODY WILL WANT TO BE PART OF BUT IN A VERY EXCLUSIVE WAY.
TO TACKLE THIS CHALLENGE, GENERATIVE AI SOLUTIONS WILL DEFINITELY HELP.
TO DRIVE ATTENTION & INTEREST FROM HIGH-NET-WORTH INDIVIDUALS (HNWI) ON TWO CORNERS OF THE WORLD, MAISON MARGIELA SHOULD INVITE EVERYONE TO DISCOVER REPLICA IN AN EXCEPTIONAL DIGITAL MANNER: FEEL THE NEED TO BUY THE FRAGRANCE WITHOUT THE POSSIBILITY OF SMELLING IT.
OMEGA QUEST FOR ETERNITY
TIME IS NOT JUST MEASURED, IT’S MASTERED. OMEGA EMBODIES HUMANITY’S RELENTLESS PURSUIT OF THE INFINITE - A JOURNEY DRIVEN BY INSTINCT, REALIZED BY THE FEW.
IN A WORLD FROZEN IN ANTICIPATION, POISED MOMENTS AWAIT THEIR CUE: A NEWTON’S CRADLE SUSPENDED MID-STRIKE, AN ASTRONAUT HOVERING IN STILLNESS, A GOLFER’S CLUB INCHES FROM THE BALL. A MAN FASTENS HIS OMEGA WATCH.
THE SPHERE STRIKES - MOVEMENT BEGINS. GEARS TURN, LIGHT IGNITES THE OMEGA-SHAPED CORRIDOR, AND LIFE RESUMES. A QUIET FORCE DRIVES IT ALL: THE MASTERY OF TIME ITSELF.
OMEGA. THE QUEST CONTINUES.
CHANEL THE ALLURE OF TIME
CHANEL REDEFINES TIME WITH ALLURE—TIMELESS, FOREVER IN THE PRESENT. TIME FOR CHANEL IS NOT SOMETHING THAT PASSES OR FADES BUT IS LIVED FULLY, HERE AND NOW, ALWAYS. EVERY WOMAN IS CALLED TO A PERSONAL RENDEZVOUS, ECHOING GABRIELLE CHANEL’S VOICE: "CHOOSE YOUR MOMENT." CHANEL ALSO REIMAGINES STYLE—EITHER MASCULINE OR FEMININE, BUT A PERFECT, ETERNAL BALANCE. A STYLE RECOGNIZED IN AN INSTANT, WHERE EVERYTHING MAY AGE, BUT ALLURE REMAINS. CHANEL GIVES TIME AN ENDURING ALLURE THROUGH BOLD CREATIVITY, MODERNITY, AND A CONSTANTLY RENEWED SENSUAL EXPERIENCE.
J12 WATCH
CHOOSING YOUR MOMENT
PREMIÈRE WATCH
CHOOSING YOUR MOMENT
MONCLER
A STRATEGIC AND OPERATIONAL BRAND SEARCH THROUGH AN INVITE AND LOOKBOOK FOR MONCLER MAIN COLLECTION MONCLER IS A BRAND IN DEFIANCE OF GRAVITY. A FRAGILE PEAK FORMED BY THE OPPOSING SLOPES OF HIGH FASHION AND HIGH ALTITUDE. IN THIS IMPOSSIBLE LANDSCAPE WE FIND OURSELVES BREATHLESS, WRAPPED IN THE SIMPLE ELEGANCE OF FINE FABRICS AND THIN AIR.
THANK YOU
61 RUE DE BELLEVILLE 75019 PARIS - FRANCE
DAYANA DORCÉ: dayanajacqueline.d@gmail.com +33684440995