Gretalia Hospitality Group

EAT. SHARE. LOVE.

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Presented By: A & S Consulting

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354 Nassau Street, Princeton

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154 Nassau Street, Princeton

64 Princeton-Hightstown Road, West Windsor

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7 Tree Farm Road, Pennington

4428 NJ 27, Kingston

2 Crosswicks Chesterfield Rd, Crosswicks

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180 Nassau Street, Princeton

301 N Harrison Street, Princeton

180 Nassau St., Princeton

Audit of Gretalia Group Social Media Presence

Facebook - 1,695 Followers- Last Activity 12/13- Feature of Rider University Student Recipe Winner https://www.facebook.com/pg/LetsGetForky/about/?ref=page_internal

Instagram - 148 Followers - Last Activity 10 Weeks ago - Picture of Food Item https://www.facebook.com/LetsGetForky/

Twitter - 399 Followers- Last Activity 12/13 - Feature of Rider University Student Recipe Winner https://twitter.com/GetForky

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Gretalia Group Target Audience

Instagram - 19% Male 53% Female

Twitter - 27% Male 35% Female

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Facebook Likes

Last Week

This Week

Competition: Nomad Pizza

Facebook - 3,350 Followers

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Instagram - 5,200 Followers

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Twitter - 2,650 Followers

Strengths

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• Social Media Followers
• City Location (Philly)
• Promotional Offers

Weaknesses

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• Inconsistent Posts
• Lack of Customer interaction on Social Media

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Instagram - 42% Female 31% male

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Twitter - 38% Female 35% Male

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• 30% Increase of followers on Instagram within the next 3 months (43)

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• 10% increase of followers on Twitter within the next 3 months (40)

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• Post on all Social Media platforms daily and multiple times a day for the next 3 months
• Connect all Gretalia Group Restaurants through #GetForky

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Gretalia Group Social Media Goals

Social Media Ideas: Short Term Plans

Use Facebook to promote Twitter and Instagram to push followers to follow other social media platforms.

Place links for Twitter and Instagram on bio underneath website for the hospitality chain

Holiday Promotions

Gift Cards are popular around this time of the year. One way to get more customers to buy gift cards is offer an incentive for buying them.

For Example:

• Offer a gift card in return for the buyer. Let’s say they buy a $50 dollar gift card. In return they receive a $25 dollar gift card, etc.
• Offer a coupon for the buyer. It can be 10% off your next meal or a free appetizer for instance. The coupon should have an expiration date in order to get customers in the doors during a certain time period.

Using Hootsuite

• Hootsuite allows users to manage up to 20 accounts
• Allows user to schedule postings on all social media platforms
• $9.99 per month for 1 User
• $35.99 per month for up to 5 separate users
• Free 30 Day Trial
• There is also a free version, however some aspects may be limited

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Hootsuite Advantages for Business

Social Media Ideas: Long Term Plans

• From Spring to early fall, advertise Papa Tino’s fresh produce through all social media platforms. This will keep customers engaged by posting about the process of the plants all the way up to specials and menu items at all Gretalia Group restaurants.

Long Term Plan Continued

After establishing more followers on the social media platforms, interact with the followers. Use them to gain more followers and grow the social media presence.

Provide incentives for the customer.

• If they are dining in, offer 1 extra punch on their frequent buyer card if they “check-in” on Facebook
• Every 10 “Check-Ins” at any Gretalia Hospitality Group Restaurants on 10 different days receive a $25 gift card
• For takeout or dine-in, offer 5% off bill if they follow @GetForky on Instagram or Twitter

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Hashtags on Social Media

• Using #GetForky start a promotion on all three social media platforms. A suggestion would be to get customers engaged by taking pictures of their food and use this hashtag in their post. This would enter them into a contest in which the lucky winner would win a gift card to any of the Gretalia Group restaurants. The promotion could take place on Fridays and would be called, #ForkyFriday. This could also be used during the slower months to get people in the doors.

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Using Hashtags Continued...

• Through research we can see that most of the #GetForky followers are female. Let’s face it, women love their wine.
• We suggest using the hashtag , #WineDownWednesdays on all social media platforms.
• Example post:
• Make sure to #GetForky at our Osteria Pennington location for #WineDownWednesdays, 20% off all bottles! Gather your friends and stop in today!

Future Social Media Goals

• Raise the percentage of Male followers by 10% on social media platforms
• Raise the percentage of gift card purchases by 10% due to social media
• Increase followers on all social media sites by 15%
• Begin a presence on other social media sites. (Ex. SnapChat)
• Create an Gretalia Hospitality App where users would subject to coupons, order from the app, track their order, chat with other customers and create a community.

Gretalia Group Content Strategy Overview

• Create original content to be posted on all social media platforms in order to gain interest from followers and gain new followers.
• The type of content will be photos, videos and advertisements of upcoming events.
• Post on Facebook, Instagram and Twitter at least twice a day, but no more than 3 times a day. Too much can be overwhelming to followers.

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