Driving Question: How do we create a unique hotel experience to drive custom?
Launch activity:
Create a Unique Experience Hotel/Resort
Discuss these questions:
1. Why is a unique experience important for a business?
2. What makes up the experience in a hotel/resort?
3. What resort ideas can you find that already exist?
4. What are your best three ideas?
5. Discuss and decide upon one
Check the webpages on the next page
Driving Question: How do we create a unique hotel experience to drive custom?
Launch activity:
Create a Unique Experience Hotel/Resort
Use these links to help answer the questions on the previous page:
What is a boutique hotel experience?�41 Next-Level Hotels To Visit Before You Die�Simple Ways to Improve Hotel Guest Experience�Creating Unique Guest Experiences
The activities
The food
The entertainment
Driving Question: How do we create a unique hotel experience to drive custom?
The building
The staff
Driving Question: How do we create a unique hotel experience to drive custom?
Launch activity:
Create a Unique Experience Hotel/Resort
You can now start to sketch out your unique ideas visually. Remember to include:
An overall theme
A building design
Ideas for entertainment, food and activities that fit the theme
Check the examples on the next page
Here are some example designs
Take your time to make them professional. Create a rough plan collectively.
One person can draw, others can write and plan text, another can colour etc.
Driving Question: How do we create a unique hotel experience to drive custom?
Brief:
You are going to learn about the key aspects of running a resort or hotel. You will consider food, quality of service, interior and exterior design, event management and activity design, marketing and branding in order to produce a leisure proposition that appeals to people interested in sustainability and fairness, but also like to have a good time…
Driving Question: How do we create a unique hotel experience to drive custom?
Assign roles - what will each person do?
Working in teams of 4 students assign appropriate roles for your project. Some tasks might need discussion as a team, others can be left for one person to report back findings.
You should also spend some time planning your project. What deadlines will you set for l?
You can use Project Management tools
Driving Question: How do we create a unique hotel experience to drive custom?
Task 1: Create a report on the jobs available in the sector
Research at least 30 roles in the accommodation, hospitality and catering industry
Use the links and videos on the next couple of pages to help you
Driving Question: How do we create a unique hotel experience to drive custom?
Meet the team
Listen to… in the video - He will talk about the types of work at the club and the skills required to do the jobs.
Task 1: Create a report on the jobs available in the sector
Research at least 30 roles in the accommodation, hospitality and catering industry
Driving Question: How do we create a unique hotel experience to drive custom?
Task 1: Create a report on the jobs available in the sector
Useful Links
Use these to help you with your job research:
EVENTS ASSISTANT | Make It into: Hotels
RECEPTION MANAGER Pt.1 | Make It into: Hotels
Driving Question: How do we create a unique hotel experience to drive custom?
Task 1: Create a report on the jobs available in the sector
Create a Job description for one role (each) that you may consider working within the accommodation, hospitality and catering industry - present this to the group
Include the following:
Job Description
Skills and Qualities
Qualifications
Pay Scale
Location
Driving Question: How do we create a unique hotel experience to drive custom?
Task 2a: The Importance of the Menu
Create a themed food menu to fit the brand
You will need to answer these questions
1. Why is a themed menu important?
2. What style fits into your experience?
3. What meals are you going to include?
4. What does a high quality menu look like?
5. How is the food explained to the guests?
6. How will the staff be trained?
Use the content on the next slides to support your planning for this activity
Driving Question: How do we create a unique hotel experience to drive custom?
Now hear from the experts……
The HIT Training team talk about Themed Menu Design
Driving Question: How do we create a unique hotel experience to drive custom?
Task 2a: The Importance of the Menu
Create a themed food menu to fit the brand
Here are a few links and videos to get you started with your research
Driving Question: How do we create a unique hotel experience to drive custom?
Task 2b: The importance of setting and furnishings
Design your hotel interior and exterior
You will need to answer/complete these questions/tasks:
1. What difference does the design of the inside and outside of the hotel make?
2. What features do you need to include to support your hotel experience?
3. How do you want your guests to feel?
4. How will you achieve that?
5. Create a mood board of images that portray the feeling you want guests to have.
Driving Question: How do we create a unique hotel experience to drive custom?
Now hear from the experts……
The HIT Training team talk about Hotel Design
Driving Question: How do we create a unique hotel experience to drive custom?
Task 2b: The importance of setting and furnishings
Design your hotel interior and exterior
Here are some useful links to support you:
Hotel Interior Design: What you need...
12 Things to Consider When Buying Hotel Furniture | Ep. #314
How do Hotels Make a Great Room?
Once you’ve done some research, use your mood board to help you design a room in your hotel and the building itself
Driving Question: How do we create a unique hotel experience to drive custom?
Task 2c: The activities and events
Create a timetable of events
You will need to be able to answer these questions
1. What interesting activities/events could you organise that fits your experience?
2. What does it take to organise an event/activities?
3. When are the best times for different activities?
Use the resources over the next two slides to help you
Driving Question: How do we create a unique hotel experience to drive custom?
Now hear from the experts……
The HIT Training team talk about Events Management
Driving Question: How do we create a unique hotel experience to drive custom?
Task 2c: The activities and events
Create a timetable of events
You can use
Driving Question: How do we create a unique hotel experience to drive custom?
Task 3a: Staff Training
Design a training handbook
Driving Question: How do we create a unique hotel experience to drive custom?
You will need to be able to answer these questions:
1. What are the critical knowledge, skills and behaviours you want your staff to have?
2. What difference would this make to the business?
3. Create a two page training guide with instructions and images
Use the resources over the next three slides to help you
Now hear from the experts……
The HIT Training team talk about the key aspects of guest care
Driving Question: How do we create a unique hotel experience to drive custom?
Task 3a: Staff Training
Design a training handbook
Driving Question: How do we create a unique hotel experience to drive custom?
Task 3b: Marketing and Promotion
Design a brochure or launch video
You will need to be able to answer these questions:
Driving Question: How do we create a unique hotel experience to drive custom?
Now hear from the experts……
The
Driving Question: How do we create a unique hotel experience to drive custom?
Task 3b: Marketing and Promotion
Design a brochure or launch video
Driving Question: How do we create a unique hotel experience to drive custom?
Task 4: Presentation
Present your overall Hotel/Resort Brand
You now need to present your overall Hotel/Resort package as a pitch to HIT Training. Remember to include all the elements of your project:
-Brand and Brochure
-Menu
-Setting
-Events
-Staff Training
Have a look at some of these pitches to get an idea:
Driving Question: How do we create a unique hotel experience to drive custom?
Reflection:
How well did you collaborate and communicate as a team?
Driving Question: How do we create a unique hotel experience to drive custom?