2022 || CAPABILITIES DECK
THE FUTURE FAVORS
THE BRAVE
our mission
is to bridge the gap between brand partners and their desired audiences through the lens of culture, community and connectivity. we’re not here for the day to day, we’re here to MAKE the day. we don’t just provide solutions for reaching impactful audiences, we create them. we speak to them in their language. we understand their needs. because we are them. our diversity in theory and practice provides partners with a competitive advantage in the market. we create solutions that are hinged on genuine connections. with creative strategy and data as our anchors, we implement and execute ideas that are daring, authentic and bold. we are shedding the monotony of the past, creating a white space for free-thought and are empowering brands for the future.
FFB COLLABORATION || 2022 || CAPABILITIES DECK
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THE FUTURE FAVORS
THE BRAVE
mission pillars
culture isn’t just a word -- it's a belonging, an understanding, a wherewithal. we didn't read the textbook on what culture is or how to contribute �to it.
we live and breathe the culture, providing us with a competitive advantage to connect with your target consumers.
culture
as a diverse group of individuals representing �cities and cultures across the world, the connection and dedication we have for our communities fuels our mission.
we have created and collaborated with organizations that focus on mentorship, economic advancements, social equality, leadership and upliftment for the betterment of tomorrow.
community
through a never-ending thirst for truth and collaboration, we strive to create the balance between social responsibility, consumer wants, and brand values and goals.
we aim to connect with brands and organizations that want to improve the consumer experience via social connectivity, ethical practices, economic growth and sustainability.
connectivity
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client pedigree
having work at some of the biggest fashion, luxury and beauty brands from Saks fifth Avenue, to Estee Lauder, to Conde Nast, and with some of the most disruptive brands and partnerships such as Puma X Ami X Romeo Beckham, Puma X Fenty, Fenty beauty, LVMH, XO, Nike, Pyer Moss,, Kith, etc, our team of creatives and culturalist are here to change and disruptive your brand’s futures
we partner with a wide range of clients across the fashion, beauty and lifestyle space providing unparalleled service in ideation, execution and strategy support.
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why us
FFB Collaboration was birthed in response to the issues that most clients �face — there are too many great ideas and inherently revenue that is lost in the shuffle between big agency and client, which is usually due impart to the lack of consistency and connectivity with each other, the brands needs, and who these brands ultimately need to service, the youth culture consumer.
rooted in culture, our agency business is equipped with experts from the fashion/beauty, lifestyle, and data industries who work to provide business solutions that are innovative via efficient processes ending with successful, trackable results.
we partner with our clients from creation to execution, providing a one-stop shop �to reach your goals and target to unlock their brand’s potential.
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our sweet spot
youth culture is at the heart of our agency. we approach every task through their lens, leaning into not only what we know they want to see, but what they don’t even know they need. with that as anchor, it allows us to disrupt the way you show up, unlocking your growth potential in the space and beyond.
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luxury, beauty, lifestyle
luxury, beauty and lifestyle are core anchors of FFB Collaboration.
as these sectors transform, increasingly become the new norms, and redefine social constructs as we know it, we want to remind our partners that FFB C has been here, leading this life and doing it first.
our executive leadership brings experience from Saks Fifth Avenue, Cole Haan, Puma, Conde Nast, Estee Lauder and more, giving us the keys to elevate marketing, strategy insights, messaging and creative for our client roster.
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new economy
working with a wide spectrum of clients across multiple creative industries, we aim to collaborate with the independent contracting community to bring projects from concept to execution. we believe that diversity in thought is just as important as diversity in presence. providing this variety to clients is a top-notch service and priority to our business.
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HOW WE
PARTNER
the difference factor
while other agency partners use ‘culture’ as a catchphrase, we create it. our first-hand experiences allow us to bring a unique lens to every project we touch. we view everything with a critical and sensitive eye ensuring your brand does not miss the mark in communication. we want clients to realize that intentions, theory and practice are all mutually exclusive.
through this hands-on approach we study and evaluate every part of your brand to establish a strategic roadmap to success utilizing our expert skills.
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our model
experienced leaders
culture connectors
consumer data
creative marketing
marketing & strategy �insights
brand experiences
retail marketing
digital & social marketing
we lean into core competencies providing clients with superior solutions.
FFB COLLABORATION || 2022 || CAPABILITIES DECK
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the breakdown
experienced leaders
culture connectors
consumer data
creative marketing
marketing & strategy insights
brand experiences
retail marketing
digital & social marketing
our C-Suite and agency body bring an aggregate of 50+ years to the table. in every idea and every conversation.
with our hands in the pot of who’s who, we help brands connect the dots with the right influencers, partnerships and moments.
our strategies are rooted in facts. we tap into our data science team to help us generate the best ideas and solutions grounded in real information.
we bring creative solutions to our clients that help to drive goals and objectives in a compelling fashion.
the consumer data we aggregate allow us to develop sound marketing and strategy insights that we build into your campaigns and projects.
create immersive moments for your brand to have authentic 1:1 connections with the intended audience .
leaning into our brand DNA, we provide world class retail marketing solutions for partners driving purchases and increasing brand awareness.
we ensure that every campaign includes digital and social extensions that are designed to increase your reach and drive further brand insights.
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key development steps
data analytics
we have a team of leaders that study and understand the impact Millennial, Gen Z and Alpha audiences have on your business. we extract the most pertinent insights from the data, creating actionable steps to connect the dots from idea to execution.
consumer insights
our team of cultural consultants and marketing experts provide you with brand insights that translate your strategic goals into moments that pique the interest of the youth consumer. we utilize our cultural connections, proprietary research, and marketplace insight to shape your media buy recommendations, product mapping and go-to-market strategies.
strategy development
following trends will place you on the passenger side of the plane. so we develop plans and strategies based on what our youth consumer engages with, combined with data research, a deep understanding of your goals, and industry expertise to help you maximize what’s next.
creative solutions
tapping into our world class group of creative thought-leaders, we develop campaigns that capture and express the balance between your brand DNA and consumer insights, while ensuring we disrupt the status quo.
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steps in action
data �analytics
ffbcollaboration
FFBCOLLABORATION
Posts
ffbcollaboration Data Analytics produce the best Consumer Insights. At FFB C we use our proprietary research tools to place insights in front of you that you may otherwise never see.
March 22, 2022
FFB COLLABORATION || 2022 || CAPABILITIES DECK
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CONSUMER
INSIGHTS
steps in action
strategy development
ffbcollaboration
FFBCOLLABORATION
Posts
ffbcollaboration Devised from our data analysis and consumer insights, we develop top notch strategies rooted in actionable tactics to help produce and execute exceptional creative solutions. We ensure your brand stands out and remains top of mind with consumers.
March 22, 2022
FFB COLLABORATION || 2022 || CAPABILITIES DECK
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CREATIVE
SOLUTIONS
Creative Campaign Development
Cross-Branding Partnerships
Branding Solutions
Experiences
BRAND GUIDELINES || February 2022
meet the team
EXECUTIVE LEADERSHIP
Curtis Charles
CEO
Calvin Cox
HEAD OF DATA SCIENCE
Cory Charles
VP, SALES DEVELOPMENT
Cieja Springer
HEAD OF MARKETING & STRATEGY
Ain Smith
HEAD OF CREATIVE STRATEGY
Ivy Paniagua
ACCOUNT MANAGER
Steven Morse
HEAD OF CULTURE & NEW MEDIA
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logo lockup
stacked
horizontal
brand mark
stacked
horizontal
brand mark
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logo variations
stacked
horizontal
These are the approved colorways of the logo
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color palette
PRIMARY COLORS
ACCENT COLORS
HEX: #F92499
PERSIAN ROSE
HEX: #141414
EERIE BLACK
HEX: #FFE95C
CORN
HEX: #85F5FF
ELECTRIC BLUE
HEX: #004B52
EAGLE GREEN
HEX: #F5F5F5
WHITE PLATINUM
HEX: #002632
GUNMETAL
FFB COLLABORATION || 2022 || CAPABILITIES DECK
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typography: OSWALD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890�!@#$%^&*()_+?
Body Copy
Oswald Light�Sentence Case�8 Pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ�1234567890
!@#$%^&*()_+?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890�!@#$%^&*()_+?
Statement Text
Oswald Normal�Sentence Case�12 Pt
Header
Oswald Semi Bold�Upper Case�18 Pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ�1234567890
!@#$%^&*()_+?
Large Statement
Oswald Bold�Upper Case�24 Pt
FFB COLLABORATION || 2022 || CAPABILITIES DECK
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photography & slide formatting
why us
when using full bleed photography, do not place text over images with 100% opacity. Instead, lower the opacity to 50%, choose a colored background, and choose font color for legibility.
when not using full bleed photography, text is either on right margin or left margin with complimentary image on the opposite side of the text.
FFB Collaboration was birthed in response to the issues that most clients �face — there are too many great ideas and inherently revenue that is lost in the shuffle between big agency and client, which is usually due impart to the lack of consistency and connectivity with each other, their brands, the brands needs, and who these brands ultimately need to service, the youth culture consumer.
FFB COLLABORATION || 2022 || CAPABILITIES DECK
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headline
full bleed example. copy box on right margin.
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headline
full bleed image. copy box on left margin.
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headline
image on right margin. copy box on left margin.
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headline
image on left margin. copy box on right margin.
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breaker boards
a breaker board is a setup slide for the section of the presentation. keep it on a solid background or use an appropriate image with good negative space to place the title.
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brand experiences
at FFB C, events & experiences are designed to disrupt and challenge the norms, resulting in unique and impressionable memories for guests and consumers.
we partner with clients to execute flawless launch events, retail summits, consumer driven events and more. whatever your goals and needs are, we have a solution to bring your imagination to life.
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retail marketing
take your in-store and visual identity into the future with forward-thinking concepts and experiential retail marketing extensions that defy customer expectations, capture the minds of consumers, and connect to your brand initiatives.
whether you’re seeking a new in-store experience or an enhanced brand presence, we deliver the right solutions the first time by creating an immersive and shareable experience for your customers. we help you bring your brand to life with sell-through results.
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nft?
TBD TBD TBD
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THE FUTURE FAVORS
THE BRAVE
THE FUTURE FAVORS
THE BRAVE
gradients
use gradient backgrounds as needed to break up monotony between slides. or also as image backgrounds.
FFB COLLABORATION || 2022 || CAPABILITIES DECK
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THE FUTURE FAVORS
THE BRAVE
THE FUTURE FAVORS
THE BRAVE
THE FUTURE FAVORS
THE BRAVE